Microsoft Adcenter New Feature Upgrades

Microsoft Adcenter is to upgrade features in the interface for better user experience and usability. Save time importing campaigns. Directly import your campaigns from other search advertising programs. Search within your campaigns. Use full text search to easily find ads, keywords, ad groups, campaigns, and accounts. (Note: Orders are now called ad groups) Quickly navigate [...]

Adcenter Ad Ranking Algorithm Update

Early this week, it was announced on the Adcenter Blog that enhancements have been made to include factors which are to affect the ad ranking algorithm of Adcenter. Advertisers will not see any dramatic change in ad rankings, but the changes are to improve the quality and relevance of ads of advertisers on Adcenter. Assessing [...]

Microsoft Adcenter Pros and Cons

A conversation on the search engine topic always immediately yields to mentioning Google. People tend to forget about MSN as a search engine and Adcenter as a new PPC platform which is offering a services to Google’s paid search platform Adwords. Adcenter can be an amazingly built system by Microsoft, though personally I think it [...]

Microsoft AdCenter Ad Geo Targeting Issues

The long waited Microsoft Live Search has finally launched the beta version. I did several searches and by accident I found a possible bug with its geotargeting on sponsored search results. The geotargeting market was automatically being default to English US, though under options it says my location is Pretoria, Gauteng (South Africa). I am [...]

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