Google Adwords PPC Sitelinks

Google PPC sitelinks are now included in Adwords ads in China through Google Adwords Brand Zone Beta.
Adwords Brand Zone Ads
Google offers two slightly different versions of Brand Zone ads during the Beta test period. Each Chinese Adwords advertiser has to submit both versions of ads in which they will be rotated to display during the [...]

Bottom Adwords Ads

Google has started to show ads beneath the search engine results pages as well as the usual spots (above organic search results and at the right side). The ads below the organic search results can be found on Google.cn.

Google repeats showing the first two sponsored ads again below the organic search results, in which the [...]

Have Your Adwords Trademark Keyword Conversions Dropped?

As a trademark owner, if you used to heavily rely on your trademark keywords on Adwords for conversions, the recent changes may already have negatively affected your Adwords campaign performance:

US trademark policy on ad text
Google Suggest

The Adwords US ad text trademark policy change has created some short window of opportunities for non-trademark owners who are [...]

Adwords in Google Suggest

Google recently added four more features to Google Suggest:

Suggestions on the results page
Personalized suggestions
Navigational suggestions
Sponsored links in suggestions

The fourth feature (Sponsored links in Google Suggest) will definitely have some effects on your overall Adwords traffic and CTR. When this new feature is fully out of beta, your position one Adwords ads will start showing up [...]

Adwords US Ad Text Trademark Policy Change

As a trademark owner, using your trademark keywords on Adwords and ensuring your ad texts receive professional PPC copywriting have become increasingly important. The recent update to the ad text trademark policy in the US will allow all advertisers to use trademark in their ad copy.
In the US, Google allows the use of trademarks in [...]

Adwords Display URL Policy for Ad Groups

Google updated Adwords display URL policy to allow only one top-level domain as display URL within any single ad group. For example, the following URLs fall under the same top-level domain “example.com”, and would comply with the new policy:
www.example.com
example.com
www.widgets.example.com
widgets.example.com
www.example.com/widgets/redwidgets/
www.example.com/index.html
However, the following URLs would not comply:
www.example.com
www.example.widgets.com
The above two URLs are considered as two different top-level domains [...]

Google Includes Ad Position in Adwords Quality Score Calculation

Google made two changes to Adwords Quality Score Calculations:
Ad position has been taken into account for the calculation of a more precise Quality Score.
Ads in high positions typically earn better CTR than those in low positions, because ads in high positions are more visible to searchers. To calculate the most accurate Quality Scores, it’s important [...]

Landing Page Load Time to Affect Adwords Quality Score

Google officially started to apply load time of your landing page as a factor in determining the quality score (QS) of keywords in your Adwords account since last week. Each keyword in your Adwords account is assigned a load time grade. The major factors that are used to determine a landing page’s load time include:

The [...]

Adwords Updates UK and Ireland Trademark Policies

Google is updating its Adwords trademark policy in UK and Ireland that will allow any relevant ads from any advertisers to be triggered by trademarked keywords, which previously was forbidden. This new policy will be effective by 5 May 2008.
For Adwords advertisers with text ads targeting the UK and Ireland, keywords that were disabled for [...]

Google Adwords Enforces Display URL Policy

Adwords is to strictly enforce a new policy to all advertisers for using display URL starting from 1 April 2008, as announced in this post of Inside Adwords Blog. With the display URL policy, Adwords will no longer allow certain exceptions which will include, but will not be limited to redirects and vanity URLs, regardless [...]

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