Not long ago Yahoo have had long discussions with Microsoft about a possible partnership between the two giant companies. Rather on 12 June 2008 Yahoo found the right answers in Google. Google’s expertise and technologies in leveraging from paid search have eventually sealed the partnership with Yahoo.
Google has been leveraging effectively from tail keywords with [...]
Google officially started to apply load time of your landing page as a factor in determining the quality score (QS) of keywords in your Adwords account since last week. Each keyword in your Adwords account is assigned a load time grade. The major factors that are used to determine a landing page’s load time include:
* [...]
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Effectively optimizing Google Adwords content targeting campaigns does require the separation of search and content campaigns, the implementation of conversion tracking, and the use of placement performance report. If you have been paying for excessive traffic with low conversion rate and are hoping to improve your campaign ROI, the following site exclusion methods should also [...]
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Google recently added the “Next and Previous” buttons to its contextual ad units. Now visitors are not restricted to view only one single set of ads (say normally 4 ads per set), but they can browse through all the ads by using the buttons.
For advertisers who are running Adwords content-targeting ads, this may already have [...]
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Google is updating its Adwords trademark policy in UK and Ireland that will allow any relevant ads from any advertisers to be triggered by trademarked keywords, which previously was forbidden. This new policy will be effective by 5 May 2008.
For Adwords advertisers with text ads targeting the UK and Ireland, keywords that were disabled for [...]
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When you are running a site-targeted (performance-targeted) campaign on Google Adwords, Demographic Bidding is a tool that provides the options to target by gender, age, annual household income, or ethnicity. At the same time, it is also a tool to exclude certain undesirable demographics that have been causing low ROI.
Select Demographics
Choose the audience you want [...]
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Adwords is to strictly enforce a new policy to all advertisers for using display URL starting from 1 April 2008, as announced in this post of Inside Adwords Blog. With the display URL policy, Adwords will no longer allow certain exceptions which will include, but will not be limited to redirects and vanity URLs, regardless [...]
Posted in: Adwords, Google, PPC | 2 Comments
Each of your Google Adwords campaign has a daily budget which you set right before it can be started. Adwords also provides a feature called Daily Budget Analysis which monitors whether your campaigns consistently reach their daily budget cap. This feature recommends you to adjust (or increase) your specific campaign daily budget to a recommended [...]
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Adwords introduced Conversion Optimizer awhile ago and it is already out of beta. The Conversion Optimizer is a built-in feature in Adwords that is served as an automatic bidding tool based on a set CPA.
The Conversion Optimizer (CPA bidding feature) is now out of beta and available to campaigns with at least 200 conversions in [...]
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Google Adwords is to allow limited number of advertisers the opportunities to beta-test Demographic Bidding.
Demographic bidding is a way to help your ad reach audiences of a certain age or gender. Some publishers on the Google content network know certain individual details about their users. Social networking sites, for instance, often ask users to identify [...]
Posted in: Adcenter, Adwords, Contextual Advertising, Google, MSN, PPC | 1 Comment