Google Adwords Seller Ratings

Google Adwords Seller Ratings Extensions are reviews about sellers that are submitted by users and will appear on Adwords ads. Seller Ratings (reviews) are matched to Adwords advertisers’ ads through the domain of the display URL of the ads. Seller Ratings allow users to make more informed purchase decisions. Adwords advertisers with good reviews on [...]

Google Adwords Lowercase Display URL

Google is to enforce advertisers using lowercase in Adwords display URL. Click-through Rate (CTR) Improvement Google proved Adwords display URL in lowercase letters could improve Adwords ads’ click-through rate (CTR), one of the important PPC metrics, after tested Google search results pages’: Font sizes Colors Layouts and spacing Lowercase Display URL Google Adwords will automatically [...]

Google Adwords PPC Sitelinks

Google PPC sitelinks are now included in Adwords ads in China through Google Adwords Brand Zone Beta. Adwords Brand Zone Ads Google offers two slightly different versions of Brand Zone ads during the Beta test period. Each Chinese Adwords advertiser has to submit both versions of ads in which they will be rotated to display [...]

Bottom Adwords Ads

Google has started to show ads beneath the search engine results pages as well as the usual spots (above organic search results and at the right side). The ads below the organic search results can be found on Google.cn. Google repeats showing the first two sponsored ads again below the organic search results, in which [...]

Have Your Adwords Trademark Keyword Conversions Dropped?

As a trademark owner, if you used to heavily rely on your trademark keywords on Adwords for conversions, the recent changes may already have negatively affected your Adwords campaign performance: US trademark policy on ad text Google Suggest The Adwords US ad text trademark policy change has created some short window of opportunities for non-trademark [...]

Adwords in Google Suggest

Google recently added four more features to Google Suggest: Suggestions on the results page Personalized suggestions Navigational suggestions Sponsored links in suggestions The fourth feature (Sponsored links in Google Suggest) will definitely have some effects on your overall Adwords traffic and CTR. When this new feature is fully out of beta, your position one Adwords [...]

Adwords US Ad Text Trademark Policy Change

As a trademark owner, using your trademark keywords on Adwords and ensuring your ad texts receive professional PPC copywriting have become increasingly important. The recent update to the ad text trademark policy in the US will allow all advertisers to use trademark in their ad copy. In the US, Google allows the use of trademarks [...]

Adwords Display URL Policy for Ad Groups

Google updated Adwords display URL policy to allow only one top-level domain as display URL within any single ad group. For example, the following URLs fall under the same top-level domain “example.com”, and would comply with the new policy: www.example.com example.com www.widgets.example.com widgets.example.com www.example.com/widgets/redwidgets/ www.example.com/index.html However, the following URLs would not comply: www.example.com www.example.widgets.com The [...]

Google Includes Ad Position in Adwords Quality Score Calculation

Google made two changes to Adwords Quality Score Calculations: Ad position has been taken into account for the calculation of a more precise Quality Score. Ads in high positions typically earn better CTR than those in low positions, because ads in high positions are more visible to searchers. To calculate the most accurate Quality Scores, [...]

Landing Page Load Time to Affect Adwords Quality Score

Google officially started to apply load time of your landing page as a factor in determining the quality score (QS) of keywords in your Adwords account since last week. Each keyword in your Adwords account is assigned a load time grade. The major factors that are used to determine a landing page’s load time include: [...]

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