Adwords Image Ad Size Formats in Google Display Network

Besides Google Adwords keyword-based search ads, Google also offers different ad formats for advertisers through Google Display Network: Text-based ads Image-based ads Video-based ads Google Display Network offers at least 8 different image ad sizes. Leaderboard (728 x 90) Banner (468 x 60) Small Square (200 x 200) Skyscraper (120 x 600) Wide Skyscraper (160 [...]

Google Adwords View-through Conversions

Google has Adwords View-through Conversion, a PPC metric for Adwords Content Network, that measures the number of online conversions occurred within 30 days after a user saw but did not click a display ad on one of the websites within the Google display network. For example, a user sees your Adwords display ad on a [...]

Google Adwords Automatic Placement vs Managed Placement

Google Adwords allows advertisers to place ads across Google’s Display Network (formerly called Google’s Content Network). Google’s Display Network consists of websites that are Google’s display partners (e.g. YouTube and other Google sites) with ad placements and webmasters who have signed up through the Google Adsense program to show ads on their websites (e.g. www.gordonchoi.com). [...]

Optimize Google Adwords Content Network Ads for Conversions

I wrote Adwords content targeting optimization for Google’s content network in 2007: Separate search-targeted campaigns and content-targeted campaigns Use Adwords conversion tracking Review Adwords Placement Reports and Stop showing ads on under-performing websites with Adwords Content Network Site Exclusion tool Since then, Google has made improvements to Adwords content ads optimization and concluded satisfactory results: [...]

Adwords Remarketing, Retargeting to Google Content Network

Google launched Remarketing to Adwords content network. What is Adwords Remarketing and How Does Remarketing Retarget Ads? Google’s Remarketing is a feature of Adwords interest-based advertising. First time visitors to your website may not convert into sales or leads. Remarketing enables Google to show ads to visitors who previously visited your site, based on users’ [...]

Google Ad Planner for Publishers

Google Ad Planner for advertisers is currently available to anyone with a Google account. Recently, Google Ad Planner for Publishers (aka the Publisher Center) has been launched. As it is named, Publisher Center is for webmasters to claim websites that they own. With the Publisher Center of Google’s Ad Planner, you can: Add your site’s [...]

Google Content Network Performance Trends

One third of Google’s advertising revenues have been coming from Adwords Content Network. Google recently published a whitepaper regarding the cost-per-acquisition (CPA) performance trends of its Adwords advertisers within the Content Network. Google picked 25,000 clients of global accounts which all have Adwords Conversion Tracking installed. The CPA performance of search targeted campaigns and content [...]

Google Adwords Interest-based Advertising

Google is to launch Interest-based Advertising as a Beta test to limited number of Adwords Advertisers over the next several months. Interest-based Advertising is user-behavioral targeted advertising within the Google Content Network. Google has all the web pages that show Adsense ads in the index. By placing cookies on web users’ browsers, Google collects information [...]

Google Adwords Expandable Ads Beta

Google Adwords launched the expandable ads as a limited beta test to selected Adwords advertisers in the US. Expandable ads allow rich media ad units to appear on Google’s Content Network. The concept behind is to create more real estate for the ad and allow more interaction from interested ad viewers. Expandable ads may include [...]

Google Ad Planner for Adwords Placement Campaigns

Adwords Placement targeting allows you to display ads on individual websites or web pages in the Google Content Network. However, usually you do not have a list of relevant web sites to start with and/or it is too slow of a process to discover a list of relevant sites. Recently, Google has made Ad Planner [...]

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