Adwords Remarketing, Retargeting to Google Content Network

Google launched Remarketing to Adwords content network. What is Adwords Remarketing and How Does Remarketing Retarget Ads? Google’s Remarketing is a feature of Adwords interest-based advertising. First time visitors to your website may not convert into sales or leads. Remarketing enables Google to show ads to visitors who previously visited your site, based on users’ [...]

Google Ad Planner for Publishers

Google Ad Planner for advertisers is currently available to anyone with a Google account. Recently, Google Ad Planner for Publishers (aka the Publisher Center) has been launched. As it is named, Publisher Center is for webmasters to claim websites that they own. With the Publisher Center of Google’s Ad Planner, you can: Add your site’s [...]

Google Content Network Performance Trends

One third of Google’s advertising revenues have been coming from Adwords Content Network. Google recently published a whitepaper regarding the cost-per-acquisition (CPA) performance trends of its Adwords advertisers within the Content Network. Google picked 25,000 clients of global accounts which all have Adwords Conversion Tracking installed. The CPA performance of search targeted campaigns and content [...]

Google Adwords Interest-based Advertising

Google is to launch Interest-based Advertising as a Beta test to limited number of Adwords Advertisers over the next several months. Interest-based Advertising is user-behavioral targeted advertising within the Google Content Network. Google has all the web pages that show Adsense ads in the index. By placing cookies on web users’ browsers, Google collects information [...]

Google Adwords Expandable Ads Beta

Google Adwords launched the expandable ads as a limited beta test to selected Adwords advertisers in the US. Expandable ads allow rich media ad units to appear on Google’s Content Network. The concept behind is to create more real estate for the ad and allow more interaction from interested ad viewers. Expandable ads may include [...]

Google Ad Planner for Adwords Placement Campaigns

Adwords Placement targeting allows you to display ads on individual websites or web pages in the Google Content Network. However, usually you do not have a list of relevant web sites to start with and/or it is too slow of a process to discover a list of relevant sites. Recently, Google has made Ad Planner [...]

Google Adwords Display Ad Builder

Google launched Adwords Display Ad Builder to allow you to quickly set up your display ads on Google’s content network: Creating your own display ad is as easy as building a text ad. You can customize one of our display ads in just minutes with our display ad builder. These ads are optimized for direct [...]

Adwords Content Network Site Exclusion

Effective Adwords content targeting optimization requires the separation of search and content campaigns, the implementation of Adwords conversion tracking, and the use of placement performance report. If you have been paying for excessive traffic with low conversion rate and are hoping to improve your campaign ROI, the following site exclusion methods should also be considered: [...]

Adsense Adds Previous and Next Browsing Feature

Google recently added the “Next and Previous” buttons to its contextual ad units. Now visitors are not restricted to view only one single set of ads (say normally 4 ads per set), but they can browse through all the ads by using the buttons. For advertisers who are running Adwords content-targeting ads, this may already [...]

Adwords Content Network Demographic Bidding

When you are running a site-targeted (performance-targeted) campaign on Google Adwords, Demographic Bidding is a tool that provides the options to target by gender, age, annual household income, or ethnicity. At the same time, it is also a tool to exclude certain undesirable demographics that have been causing low ROI. Select Demographics Choose the audience [...]

keep looking »