Adwords Content Network Site Exclusion

Effective Adwords content targeting optimization requires the separation of search and content campaigns, the implementation of Adwords conversion tracking, and the use of placement performance report. If you have been paying for excessive traffic with low conversion rate and are hoping to improve your campaign ROI, the following site exclusion methods should also be considered: [...]

Adsense Adds Previous and Next Browsing Feature

Google recently added the “Next and Previous” buttons to its contextual ad units. Now visitors are not restricted to view only one single set of ads (say normally 4 ads per set), but they can browse through all the ads by using the buttons. For advertisers who are running Adwords content-targeting ads, this may already [...]

Adwords Content Network Demographic Bidding

When you are running a site-targeted (performance-targeted) campaign on Google Adwords, Demographic Bidding is a tool that provides the options to target by gender, age, annual household income, or ethnicity. At the same time, it is also a tool to exclude certain undesirable demographics that have been causing low ROI. Select Demographics Choose the audience [...]

Demographic Bidding Beta on Google Adwords Content Network

Google Adwords is to allow limited number of advertisers the opportunities to beta-test Demographic Bidding. Demographic bidding is a way to help your ad reach audiences of a certain age or gender. Some publishers on the Google content network know certain individual details about their users. Social networking sites, for instance, often ask users to [...]

Adwords Content Targeting Optimization

I have previously blogged about Google Adwords Content Network Strategies. However since then, many changes have been introduced and implemented on Adwords, it is time to re-visit and bring up the 4 steps to effectively optimize your Content Targeting campaigns on Adwords. Step #1: Separate Content and Search Campaigns To improve the performance of your [...]

Google Adwords Content Targeting

PPC professionals who can do really well with Search Targeting campaigns on Adwords are not necessarily able to also do well on Content Targeting campaigns. Google’s content network is an entirely different marketplace (or channel) to its search network. Besides Google Adwords Content Network Strategies which I previously posted, always remember the 3 principles when [...]

Google Adwords Pay-Per-Action Advertising Problems

With the introduction of the Pay-Per-Action (PPA) advertising model by Google Adwords, it started off sounding all simple and easy: advertisers will only have to set a cost-per-action value to the products (or services) they offer on their websites. It is even better that the advertisers do not have to pay on the per-click basis [...]

Adwords Placement Report for Google Content Network

Google launched Adwords Placement Report for you to optimize Adwords content targeting campaigns. In Google Adwords Placement Report, you will be able to view performance metrics for ads that are running on domains or URLs in Google Adwords content network. If your goal is to increase conversions such as purchases, page views, sign-ups or leads [...]

Google Adwords Site Targeting Tests CPC Pricing

Inside Adwords Blog announced earlier this week that by March 2007 Site Targeting will be available on CPC pricing model besides the existing CPM pricing model. Adwords advertisers can now apply for beta testing of the CPC pricing model on Site Targeting, though this test is only available for US advertisers. It is believed that [...]

Search Arbitrage

Many people new to the search industry may already have heard plenty times the term “Search Arbitrage”. What Is Search Arbitrage? Search arbitrage is to buy paid search traffic from search engines (e.g. Google’s Search Network) at a lower cost and to re-sell the PPC traffic to an advertiser (e.g. Google’s Content Network) at higher [...]

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