Demographic Bidding Beta on Google Adwords Content Network

Google Adwords is to allow limited number of advertisers the opportunities to beta-test Demographic Bidding. Demographic bidding is a way to help your ad reach audiences of a certain age or gender. Some publishers on the Google content network know certain individual details about their users. Social networking sites, for instance, often ask users to [...]

Adwords Content Targeting Optimization

I have previously blogged about Google Adwords Content Network Strategies. However since then, many changes have been introduced and implemented on Adwords, it is time to re-visit and bring up the 4 steps to effectively optimize your Content Targeting campaigns on Adwords. Step #1: Separate Content and Search Campaigns To improve the performance of your [...]

Google Adwords Content Targeting

PPC professionals who can do really well with Search Targeting campaigns on Adwords are not necessarily able to also do well on Content Targeting campaigns. Google’s content network is an entirely different marketplace (or channel) to its search network. Besides Google Adwords Content Network Strategies which I previously posted, always remember the 3 principles when [...]

Google Adwords Pay-Per-Action Advertising Problems

With the introduction of the Pay-Per-Action (PPA) advertising model by Google Adwords, it started off sounding all simple and easy: advertisers will only have to set a cost-per-action value to the products (or services) they offer on their websites. It is even better that the advertisers do not have to pay on the per-click basis [...]

Adwords Placement Performance Report for Google Content Network

For all those advertisers who want to seriously optimise your Adwords contextual campaigns, Google has launched the Placement Performance reports last week. In this new report, advertisers will be able to view performance metrics for ads that are running on domains or URLs in Google’s content network. If your goal is to increase conversions such [...]

Google Adwords Site Targeting Tests CPC Pricing

Inside Adwords Blog announced earlier this week that by March 2007 Site Targeting will be available on CPC pricing model besides the existing CPM pricing model. Adwords advertisers can now apply for beta testing of the CPC pricing model on Site Targeting, though this test is only available for US advertisers. It is believed that [...]

Search Arbitrage

Many people new to the search industry may already have heard plenty times the term “Search Arbitrage”. What Is Search Arbitrage? Search arbitrage is to buy paid search traffic from search engines (e.g. Google’s Search Network) at a lower cost and to re-sell the PPC traffic to an advertiser (e.g. Google’s Content Network) at higher [...]

Adwords Content Network Unlimited Site Exclusion

PPC advertisers who choose to receive Adwords Content Network traffic can now start to filter unlimited number of content network partner sites. This was announced on Inside Adwords Blog last month. The Site Exclusion tool provides you with more control for your campaigns that are targeting the Google Content Network by allowing you to exclude [...]

Google Adwords Content Network Strategies

Adwords is a powerful search advertising program in which it not only has a wide distribution network, it gives PPC advertisers two major ad network options: Search Network: Google and partners like AOL.com Content Network: All the websites that have signed up for Adsense Many Adwords beginners have to learn from painful lessons by spending [...]

Adwords Landing Page Quality For Content Network

Last week, Inside Adwords Blog further explained the effects of the landing page quality score change to the content network. Below are the few points that Adwords content network advertisers should note: Point #1: The content quality score (QS) does not have anything to do with the search quality score. Performance on the content network [...]

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