Google Adwords Top Ads, Side Ads, Bottom Ads

Adwords could previously show search ads above, on the right side of, and below organic search results within Google’s search engine results pages (SERP). Now, Adwords may only show top ads and bottom ads, but not ads on the right side. Showing ads at below organic search results: Provides better user experience, as users’ preference [...]

Google Adwords Keyword Report

What is Adwords Keyword Report? Adwords keyword report provides PPC metrics to your keywords’ performance: Impressions Clicks Click-through-rate (CTR) Average cost-per-click (CPC) Average CPM Cost Average Position Quality Score Destination URL Keyword match type Conversion data, including number of conversions, conversion rate Where is Adwords Keyword Report? To find keyword report, sign-in to your Google [...]

Adwords Search Query Report

Google defines “Search Query” as the exact word or set of words a user enters when searching on Google.com or one of Google’s search network sites. As the keywords in your Adwords account and the user search queries often can be very different, Google made the Search Query Performance Report available via Adwords report center [...]

Adwords Separates Statistics for Google and Search Partners

Google finally shows separate traffic statistics for Search Partners and Google Search on Adwords. The Search Partner category includes AOL, Ask.com and other search sites. I believe very soon this category will also include Yahoo’s traffic statistics due to the Yahoo-Google ad partnership. Google’s next step would be to make this type of statistics available [...]

Adwords Geographic Report

Google launched a new report for Adwords advertisers to better understand their geo-targeting performance. The Geographic Performance Report provides metrics including regions, metropolitan areas, and cities on 1 of the 3 levels of your choice: account, campaign or ad group. Together with Google’s Adwords conversion tracking, your global business can target locations of your choice [...]

Adwords Report Center Removes Old Reports

Google will start deleting Saved reports from Adwords Report Center that are older than 6 months. Adwords Report Center’s Saved report limited has been upgraded in different occasions: From 5 Saved reports to 15 Saved reports From 15 Saved reports to 25 Saved reports The removal will start on 2 September. To retain your older [...]

Adwords Accounts Keeps 15 Saved Reports

If you are run multiple large-size reports in Google Adwords at the Account, Campaign and Keyword levels regularly, your previously saved reports may be deleted once you have reached Adwords Report Center’s Saved report limit of 5. Last week Google increased the limit to allow you to save up to 15 reports. Your last 15 [...]

Adwords Impression Share

Google Adwords introduced a new reporting metric called Impression Share in April which is only available at both the account and the campaign levels. Impression Share is the share of all impressions an ad acquired against other ads that are competing for the impressions. This is how the metric works on both the account and [...]

Adwords Click Fraud

Adwords click fraud data has been made available to Google Adwords advertisers through Adwords reports. The new metrics invalid clicks and invalid click rates in your Adwords reports reveal the click fraud data of your Google Adwords account. As an Adwords advertisers, You are not charged for the invalid clicks that are shown in the [...]