Adwords Search Query Report

Google defines “Search Query” as the exact word or set of words a user enters when searching on Google.com or one of Google’s search network sites. As the keywords in your Adwords account and the user search queries often can be very different, Google made the Search Query Performance Report available via Adwords report center [...]

Adwords Separates Statistics for Google and Search Partners

Google finally shows separate traffic statistics for Search Partners and Google Search on Adwords. The Search Partner category includes AOL, Ask.com and other search sites. I believe very soon this category will also include Yahoo’s traffic statistics due to the Yahoo-Google ad partnership.

Google’s next step would be to make this type of statistics available on [...]

Adwords Geographic Performance Report

Google launched a new report for Adwords advertisers to better understand their geo-targeting performance. The Geographic Performance Report provides metrics including regions, metropolitan areas, and cities on 1 of the 3 levels of your choice: account, campaign or ad group.
Together with Google’s Adwords conversion tracking, your global business can target locations of your choice more [...]

Adwords Report Center Removes Old Reports

Your saved reports that are older than 6 months will be deleted from your Google Adwords Report Center, according to this Inside Adwords blog post. Previously, Google upgraded Adwords Report Center on several occasions for each account to store a maximum of 25 old reports from 15, and to 15 from 5. The first removal [...]

Adwords Accounts Keeps 15 Saved Reports

If you are one of those Adwords advertisers who run multiple large-size reports on the Account, Campaign and Keyword levels on a regular basis, you do from time to time run into the risk of getting your previously saved reports deleted automatically. The good news is that since last week under your Account’s reporting tab, [...]

Adwords Impression Share

Google Adwords introduced a new reporting metric called Impression Share in April which is only available at both the account and the campaign levels.

Impression Share is the share of all impressions an ad acquired against other ads that are competing for the impressions. This is how the metric works on both the account and campaign [...]

Adwords Click Fraud

Adwords click fraud data has been made available to Google Adwords advertisers through Adwords reports. The new metrics invalid clicks and invalid click rates in your Adwords reports reveal the click fraud data of your Google Adwords account.

As an Adwords advertisers,

You are not charged for the invalid clicks that are shown in the reports
The invalid [...]