Google Adwords PPC Optimization Tips

Google Adwords campaign Optimization is a full time job for PPC professionals as Google regularly improves Adwords PPC ad auction system with new features and Quality Scores updates. Google offers official Adwords guides for beginners: Adwords Beginner’s Guide Optimization Center Before optimizing your Google Adwords campaigns, go through the check list below: Quality Score Account [...]

Inside Adwords Explains PPC vs SEO

One of the Inside Adwords crew recently explained that there is absolutely no relation between one’s web page ranking on the organic search results and one’s PPC ads ranking on Adwords. These are the points that he made: Inclusion in the search results has no impact on whether or not one’s ads will appear. Being [...]