Adwords Dynamic Keyword Insertion

Google offers dynamic keyword insertion (DKI), an advanced Adwords feature to help advertisers automate ad text creation. Adwords dynamic keyword insertion allows you to minimize the time you spend manually creating and managing your ad groups, while targeting users with effective and relevant ads.
Adwords advertisers with large number of products can use dynamic keyword insertion [...]

Adwords Negative Keywords

Google offers negative keywords as a keyword match type to filter out unwanted/irrelevant impressions that may have been triggered by Adwords broad match keywords. When applying the appropriate negative keywords, you reduce your cost-per-click (CPC) and increase your ROI.
Negative keywords can be applied to ad groups and/or campaigns of your Google Adwords account. You can [...]

Google Makes Adwords Conversion Optimizer Available to More Campaigns

Google has lowered the requirements for using Adwords Conversion Optimizer, a CPA-based bidding feature, again. Now any campaign that has generated at least 15 conversions (rather than 50 conversions) in the past 30 days is eligible to run on Adwords Conversion Optimizer.
Google recently made it possible to import your Google Analytics goals to your Adwords [...]

Adwords Broad Match Keywords

Using broad match keywords in your Google Adwords account allows your ads to be shown to a vast number of user search queries and is the easiest way to maximize click volume. The downside is that you may have been over-spending on some irrelevant search queries that could never convert.
Understand How Broad Match Works
If your [...]

Google Adwords Quality Score

Google’s pay-per-click advertising system Adwords determines ad ranks by applying advertisers’ keyword bids (cost-per-click) and by evaluating quality. To master Adwords, you will need to first understand Google’s Quality Score algorithm.
Google’s Official Guides on Adwords Quality Score
Adwords Quality Score is calculated every time your keyword is eligible to trigger an ad and the Quality Score [...]

Google Adwords Search Ad Auction System

Search ads on Google and the Search Network are constantly in auction. The position of a keyword-targeted ad is based on its Ad Rank.
Ad Rank = CPC Bid x Quality Score
CPC Bid is the Maximum Cost-per-click (Max. CPC) you are willing to pay for a single click when your keyword triggers your ad.
Quality Score for [...]

Adwords Trademark Keywords

“A good brand name should be protected (or at least protectable) under trademark law.” – Wikipedia.org. With PPC, your brand name is your trademark, so protecting your trademark on Google Adwords is absolutely necessary!
Increase your ad inventories with your trademark
A search with your brand name as keyword on Google, your web site will usually come [...]

Google Adwords Conversion Tracking Site Stats Logo Not Required

Google does not require you to display the Site Stats logo anymore when you are using Adwords Conversion Tracking.
The Google Site Stats logo was previously compulsory for Adwords users who have enabled the use of Adwords’ built-in Conversion Tracking. The logo would appear once a visitor who came through your Adwords ads and completed a [...]

Optimise Adwords Campaigns with SEO Qualities

These are the 3 SEO qualities that are often underestimated when optimizing PPC campaigns on Google Adwords: PageRank, domain age and web page content. By properly implementing these SEO qualities to your Adwords campaigns, Quality Score will be improved.
PageRank
PageRank is rather a famous quality of Google on the organic search engine optimization. Although it is [...]