Adwords Enhanced CPC

Google launched Adwords Enhanced CPC, a new bidding option to get more conversions and higher ROI with your maximum CPC bids. How Adwords Enhanced CPC Works Each time your ad shows up, Adwords Enhanced CPC automatically increases and/or reduces your maximum CPC bid to acquire more conversions at or below your current CPA. To use [...]

Adwords Conversion Optimizer Target CPA Bidding

Google added Target CPA Bidding to Adwords Conversion Optimizer. Google offers the automatic bid optimization tool, Adwords Conversion Optimizer, to advertisers to manage and improve Adwords campaign ROI. Adwords Conversion Optimizer’s Max CPA Bidding allows you to set the maximum CPA that you will pay for each conversion, but the maximum CPA will almost always [...]

Adwords Editor

Adwords Editor is a free, downloadable Google application for managing your Google Adwords account. When you have a large number of Adwords campaigns, ad groups, ads and/or keywords, use Google Adwords Editor to download your account, update your campaigns, ad groups, ads and/or keywords, and then upload your changes to your Adwords account. Why Adwords [...]

Adwords Conversion Tracking

Google provides Adwords Conversion Tracking as a free tool in which you can measure your Google Adwords account’s performance. How Adwords Conversion Tracking Works AdWords Conversion Tracking places a cookie on a user’s computer when she clicks on one of your AdWords ads. When this user reaches your conversion page, Google records a successful conversion [...]

Google Adwords Bid Simulator

Now you can estimate cost, clicks and impressions for your active keywords through Google Adwords Bid Simulator before raising your keywords’ bids in your Adwords account. What Adwords Bid Simulator does? You set your keyword’s maximum CPC through Adwords Bid Simulator, and it will show the estimation of cost, clicks and impressions in which your [...]

Adwords Conversion Optimizer Tips

Adwords Conversion Optimizer is now made available to campaigns using Adwords Conversion Tracking with at least 50 conversions in the past 30 days. Previously, the Conversion Optimizer was only available to campaigns with at a minimal of 200 conversions. Besides enabling the Conversion Optimizer, you should ensure: Your campaign has been using AdWords conversion tracking [...]

Adwords Daily Budget Analysis Feature

Each of your Google Adwords campaign has a daily budget which you set right before it can be started. Adwords also provides a feature called Daily Budget Analysis which monitors whether your campaigns consistently reach their daily budget cap. This feature recommends you to adjust (or increase) your specific campaign daily budget to a recommended [...]

Adwords Conversion Optimizer Review

Adwords introduced Conversion Optimizer awhile ago and it is already out of beta. The Conversion Optimizer is a built-in feature in Adwords that is served as an automatic bidding tool based on a set CPA. The Conversion Optimizer (CPA bidding feature) is now out of beta and available to campaigns with at least 200 conversions [...]

Adwords Overtakes Yahoo PPC on Location Targeting Map Feature

In early 2007 when Yahoo Panama was officially launched, its geo-targeting feature came automatically with a map for advertisers to opt-out regions or countries in which they do not want their ads to be shown. Recently, Google implemented its Maps services into the location targeting feature of Adwords. Honestly, with a visual map in front [...]

Google Adwords Editor 4.0

After the upgrade of Adwords Editor to version 4.0 early in August, Google is phasing out the Modifying Your Campaigns tools, which include functions such as: Copy or Move Keywords and Ad Text tool Advanced Search and Editing tool Aside from having 23 languages available, Adwords Editor 4.0 includes functions that allow users to manage [...]

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