Adwords Updates UK and Ireland Trademark Policies

Google is updating its Adwords trademark policy in UK and Ireland that will allow any relevant ads from any advertisers to be triggered by trademarked keywords, which previously was forbidden. This new policy will be effective by 5 May 2008. For Adwords advertisers with text ads targeting the UK and Ireland, keywords that were disabled [...]

Google Adwords Enforces Display URL Policy

Adwords is to strictly enforce a new policy to all advertisers for using display URL starting from 1 April 2008, as announced in this post of Inside Adwords Blog. With the display URL policy, Adwords will no longer allow certain exceptions which will include, but will not be limited to redirects and vanity URLs, regardless [...]

2007 Q1 Google Adwords Improvements

There have been buzz about Yahoo! Panama since its launch last year, though not all existing advertisers have been migrated to the new PPC platform. Certainly, Yahoo! has done a great job in introducing an entirely new paid search system. To keep its competitive edge, in Q1 this year Google has also introduced several new [...]

Adwords Landing Page Quality Update Explained

Last week, Adwords has gone live with the expected changes of how it evaluates landing page quality. This is what Inside Adwords Blog explained the changes were being implemented before the December holiday season: We want to do everything we can to serve the most relevant and highest quality ads to our users. By making [...]

Google Adwords Downtime Today

Google Adwords had a downtime when I tried to access it eariler today. It ended up returning a blank page with only the Adwords logo. Later the day it was confirmed by a few other Adwords advertisers that the Adwords system really had a error.

Adwords Automatic Minimum CPC Changes

Many Adwords advertisers using non-US dollar as their Adwords accounts’ default currency should have noticed last week that many of their keywords have automatically dropped to inactive status. Google explained this is to round off Minimum CPC amounts so that there will longer be Minimum CPC with odd amounts. The primary component of the change [...]

Adwords Quality Score Change

Google Adwords implemented new changes to force some advertisers to pay for higher minimum bids to keep their campaigns running on Adwords. The change was made to affect how Google Adwords Quality Score is calculated for landing pages. First to be affected will be landing pages consist of nothing but ads for gaining financially through [...]

Google CEO On Click Fraud

Google CEO Eric Schmidt believes the perfect economic solution analysis is the best way to combat click fraud, and PPC advertising model is self-correcting to click fraud. Google Adwords is currently a PPC advertising model in which advertisers pay for any clicks on their PPC text ads that are triggered by searchers. This model makes [...]

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