June 29th, 2008
When setting up paid search marketing strategies for China or other Asia-Pacific countries, search market share of each search engine should be one of the factors to consider. According a recent research report by comScore.com, below are the top 10 search engines in the Asia-Pacific region in April 2008:
Google Sites: 39.1%
Yahoo Sites: 24.0%
Baidu.com: 16.7%
NHN Corporation [...]
Posted in: Baidu, China, PPC, Research, Search Engines | No Comments
June 16th, 2008
Run a search on Baidu.com for one of the popular Chinese keywords - “lady clothes” (Nv-Zhuang being the pinyin) and you will find a PPC sponsored ad at position 10 (at the very bottom). With this keyword, the top 4 and the 10th results are PPC ads.
The natural search results begin at position 5 and [...]
Posted in: Baidu, China, PPC | 2 Comments
June 2nd, 2008
Google is to purchase 265.com, a startup page of Chinese website links (or piloting or daohang). 265.com has been a partner site with since last year and Google’s search box has been positioned at a prominent spot on 265.com.
Previously, Google did launch its own daohang (or startup page of website links), but it is [...]
Posted in: Baidu, China, Google, Web Directories | 1 Comment
February 11th, 2008
Two of the Chinese search engines (Baidu.com and Alibaba.com) reached top 10 in terms of worldwide search market share in December 2007, according to a recent report by ComScore.
1. Google Sites - 62.4%
2. Yahoo! Sites - 12.8%
3. Baidu.com Inc - 5.2%
4. Microsoft Sites - 2.9%
5. NHN Corporation - 2.4%
6. eBay - 2.2%
7. Time Warner Network [...]
Posted in: Baidu, China, Ecommerce, Research, Search Engines | 1 Comment
December 5th, 2007
The Chinese text ads on the right hand side of Baidu search engine are officially called Baidu Huobao, which are available for purchase via Baidu’s dedicated ad agencies.
Baidu Hubao is not exactly like PPC ads. You pay a fixed yearly fee, rather than cost-per-click, which is what Baidu JingJia currently is.
There are 10 ad positions [...]
Posted in: Baidu, China, PPC | 5 Comments
November 29th, 2007
Baidu has been the leader of search market share in China on multiple search verticals. In recent years, its newly launched projects (or verticals) are also gradually becoming more and more popular and are growing Baidu’s user base. Internet in China may still be on the stage of mostly providing entertainment. Baidu is definitely at [...]
Posted in: Baidu, China, Search Engines, Web 2.0 | 1 Comment
August 24th, 2007
Baidu is still the leader in Chinese News search by the end of June 2007 with 69.3% in total search market share.
Sogou’s news search took over Netease (163.com) in late Q2 to become second.
Google China also had a significant increase in Q2, despite the decrease of search market share of its English site. The increase [...]
Posted in: Baidu, China, Research, Search Engines | 2 Comments
June 21st, 2007
Google and Sina announced a partnership in China last week. In short,
* Google will power Sina’s natural search results, which will allow Google to gain search market share in China. According to iResearch, Google’s web search market share in China was 18.1% which was behind baidu’s 66.3% in December 2006.
* In return, Sina will become [...]
Posted in: Baidu, China, Google, Search Engines | 2 Comments
June 18th, 2007
According to iResearch, Baidu is the search engine market share leader in December 2006 in the following 5 major verticals (or categories):
* Web Search
* News Search
* Image Search
* Music Search
* Map Search
Search Market Share on Web Search
Baidu: 66.3%
Google: 18.1%
Yahoo!: 6.0%
Tencent: 4.3%
Sogou: 1.8%
Other: 3.4%
Search Market Share on News Search
Baidu: 71.2%
Google: 10.9%
Netease: 7.3%
Sogou: 6.8%
Yahoo!: 2.3%
Other: 1.5%
Search Market [...]
Posted in: Baidu, China, Research, Search Engines | 1 Comment
May 26th, 2007
Baidu seems to be making itself not simply a brand in China, but also a new Chinese word. On Baidu’s search button, it was used to simply say “Baidu Search”, but it has been changed to say “Let’s Baidu”.
Baidu may be making itself a Chinese word and may be following the trend of Google (For [...]
Posted in: Baidu, China, Usability | No Comments