Baidu Brand Link Ad CTR

Advertising on Baidu through Baidu’s brand link ad ensures your trademark keywords rank above Baidu’s organic search results. Baidu’s brand link ad covers the brand or trademark keywords that can also be covered through Baidu PPC Phoenix Nest. A typical Baidu brand link ad consists of several parts with 6 click-able Areas: Which area of [...]

Baidu PPC Search Queries

If you are advertising on Baidu through Baidu PPC Phoenix Nest, Baidu offers you the search query report. Baidu’s search query report shows search queries that have led visitors to your website through your Baidu PPC ads. The search query report sorts by date and provides metrics: Search query Impression Account name Campaign Ad group [...]

Baidu PPC Conversion Tracking

Advertising on Baidu requires you to track the performance (ROI) of your marketing budgets. Baidu PPC Phoenix Nest now offers conversion tracking tool through the “Tools” option: Add Baidu PPC Conversion Tracking Goals To set up Baidu PPC conversion tracking, add a new goal through the conversion tracking tool. Enter: Your site’s URL The goal’s [...]

Advertise on Baidu

Baidu is the number one Chinese search engine in China. Advertising on Baidu allows your business/brand to reach the China market and be found by Chinese consumers. Your search engine marketing/optimization plans on Baidu should include: Baidu Phoenix Nest Baidu Brand Link Ads Baidu Search Open Platform Baidu Organic Search (or Baidu SEO) Baidu Phoenix [...]

Baidu PPC Editor

Baidu recently launched a PPC editor, Baidu Editor 1.0 which is a tool that allows Phoenix Nest advertisers to create/edit campaigns, ad groups, ads and keywords offline. Baidu PPC advertisers can then post their new campaigns or changes to the Phoenix Nest system. Baidu Editor is a tool that should be installed and run locally [...]

Baidu Retires Old PPC System

Baidu officially retired the old PPC auction system, Classic Edition, as of 1 December 2009. All PPC keyword bidding are to run through the new system, Phoenix Nest. The integration of the Classic Edition and Phoenix Nest happened on 30 November. During this system upgrade, Baidu shut down advertisers’ access to both the new system [...]

Baidu Brand Link Ads for Trademark Keywords

Baidu offers Brand Link ads to advertisers as an alternative to Baidu PPC. Eligibility to Baidu’s Brand Link Ads Baidu’s Brandlink ads are eligible to advertisers who have the ownerships of their their brands (or trademarks). How Baidu’s Brand Link Ads work? Baidu allows each advertiser to select up to five brand keywords. When search [...]

Baidu PPC Auction Systems

Baidu PPC Phoenix Nest was launched in April and has changed how Baidu PPC ads are displayed. Baidu’s Two PPC Auction Systems – Classic Edition and Phoenix Nest Edition Baidu’s PPC ads are served by two distinct auction platforms simultaneously: Baidu Classic Edition – Baidu PPC’s old platform Baidu Phoenix Nest Edition (aka Professional Edition) [...]

Baidu PPC Keyword Conversion Tracking

Baidu PPC (Baidu Professional Edition and Baidu Classic Edition) does not offer conversion tracking capabilities by keywords. The workaround is to set up Baidu Web Analytics to track and record Baidu PPC’s conversions. Enable Web Analytics Enable Baidu Web Analytics for your website from within your Baidu PPC account. Insert Conversion Tracking Code Snippet Insert [...]

Baidu PPC Keyword Quality

The new Baidu PPC platform (aka Phoenix Nest) was launched in April. Baidu’s new PPC algorithm determines a minimum bid (cost-per-click) for each keyword. Your keyword’s maximum CPC bid has to be higher than this minimum bid before the keyword’s corresponding ad will appear in Baidu’s paid search results. Baidu has been updating keywords’ minimum [...]

keep looking »