Baidu Moving Towards Social Search

Baidu as a search engine, like Google, has built a financially successful business around Baidu PPC, a paid search program. China’s PPC search market is regarded as the 3rd generation. However, Baidu is actively pursuing the next emerging stage of search – social search! Baidu CEO Robin Li recently explained, “In the next couple of [...]

10 Facts About Baidu

Here are the 10 facts about Baidu, the number one search engine in China: Baidu was established in 1999 by Robin Li who previously worked for Infoseek, an Internet search engine in the early years, as an engineer. Baidu’s name is taken from a Song Dynasty poem written a couple of centuries ago that was [...]

Baidu Gains 2006 China Search Market Share

China search engine Baidu is again pulling away from the global giants Google and Yahoo! in terms of 2006 search market share in China. Google has its China search market share dropped to 25.3% this year from 33% last year, while Baidu has increased from 52% in 2005 to 62.1%, according to a recent research [...]

Baidu Considers China Domestic Listing

Baidu, the number one search engine in China currently listed on NASDAQ as BIDU, is considering a possible domestic Chinese listing. According to Baidu’s Chief Financial Officer Shawn Wang, “We have made some informal communications with officials at the China Securities Regulatory Commission for a possible domestic listing. However, we are still facing many legal [...]

Baidu Q2 Revenue Leading China Search Market

The total search market revenue of China in Q2 of 2006 reached 376 million yuan, in which Baidu made 189 million yuan, according to Analysys. Baidu’s Q2 market share was 50.3%, up from 43.9% of Q1. Individual revenues of the major players in the Chinese search market are shown below: Baidu: 189 million yuan Google: [...]

Google Trends Vs Baidu Index

Baidu upgraded its Baidu Index a day after Google introduced its Google Trends in Chinese. Baidu Index is believed to be a similar service to Google Trends and is an invited-only service. Both Baidu Index and Google Trends provide search trends on Baidu search and Google search respectively. One shortcoming of Baidu Index over Google [...]

Baidu.com Highlights July 06

Baidu.com, the most popular search engine in China, has made some positive moves regarding blogging services, book search and one-to-one advertising in July. Baidu launched its blogging service Baidu space on 13 July which is an obvious strategic move to ramp up the online society networking space in China. Baidu signed an agreement with another [...]

Baidu Gains Search Share through HP

Baidu, the number 1 search engine in China, has secured a deal with HP to become the default search engine on HP’s computers distributing in China. This deal will run for a year starting in Q4 of 2006. This is one of many bad news for Google, who has been trying to get a bigger [...]

Baidu Offers Blog Service

Baidu, the number 1 search engine in China, is to launch Baidu Space, a blogging platform, for Chinese bloggers. Baidu Space will have similar features to MSN Space, a popular personal blogging platform that links to users’ MSN/Hotmail accounts, with: Blogs Photo albums Connecting friends Bokee, BlogCN, and BlogBus are blog services in the local [...]

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