Microsoft New Search Engine Bing

Microsoft is to officially launch a new search engine Bing on 3 June. Bing is Microsoft’s decision engine which was developed under code name “kuma”. A new breed of search engine has arrived, a search engine that does more than point you to a set of links. We’ve built a “decision engine” and it’s called [...]

MSN SEO Factors

MSN has a much smaller search market share than it is of Google. However, the traffic quality of MSN should not be underestimated. Many SEO experts argued that MSN in general has higher conversion rate than Google. So as long as you have already optimized your website for Google, it cannot hurt to SEO your [...]

Microsoft Live Search Recognizes Adcenter

I remember several months ago I posted about doing a search on Live Search in which the the word “Adcenter” was recognized as a possible misspelled word to Adventer. It is great that Live Search’s algorithm has since stored its self-developed paid search marketing platform brand into its dictionary database.

Benefits of Microsoft’s DoubleClick Purchase

Microsoft is rumored to acquire online ad serving company DoubleClick Inc., which is also considering other potential buyers. As a late comer into the online advertising space, Microsoft (MSN) has plenty of ground to make up, at least regarding acquiring the necessary technologies. Still with this deal, Microsoft will probably not be able to directly [...]

Do You Mean Adcenter or Adventer?

Google is certainly not the only search engine that advertises its own PPC platform (Adwords) on its own PPC sponsored links. Today on Live.com, you can also see Microsoft advertises its own PPC platform (Adcenter) on its own PPC sponsored links. Unfortunately, a search on keyword ‘adcenter’, Live search seems to think the user has [...]

Compare September 11 PPC Ads vs SEO Results

It is already 5 years since September 11, so today I did a search on ‘September 11′ on MSN. It yielded over 35 million search results in which I found the following sites were within the top natural search results. september11.archive.org en.wikipedia.org/wiki/September_11 www.september11news.com The only exception is the one PPC ad that was shown on [...]

Microsoft Live Search in Multiple Languages

Microsoft is trying to launch into as many international markets as possible to catch up with its other two major rivals in search – Google and Yahoo!. The latest move of Microsoft is the launch of its new Live Search service into 34 new markets. China: Simplified Chinese Netherlands: Dutch Belgium: French Belgium: Dutch Brazil: [...]