Tencent Soso PPC

Tencent’s Chinese search engine Soso.com launched a pay-per-click (PPC) ad auction system, Tencent Search Marketing.

Soso PPC’s Account Structure
Tencent Search Marketing has simple account structure and do not have campaign or ad group levels. Keywords and ads are the two major layers in Soso PPC’s account structure.
A keyword consists of:

Keyword match type (broad, phrase or exact)
Keyword [...]

China PPC Strategies

In 2007, paid search marketing can still be considered a new marketing channel for most of the large companies based in China, whether they are of International brands or local brands. Not many companies are yet to have any PPC marketing strategies. However, it is important to incorporate paid search into the overall marketing strategies. [...]

Paid Search Perception in China

CNNIC recently performed a research regarding paid search (PPC advertising). Here are some of the interesting findings:

16.8% don’t know what paid search is about and have never heard of it
11.3% know what paid search is about
9% pays great attention to the ranking of paid search ads
9% think paid search is high risk to privacy leak
9% [...]

China PPC Advertising Revenue

iResearch released a China online marketing revenue report of 2005. The total revenue less resellers was 4.17 billion yuan in which PPC advertising accounted for 24.9%.

Banner 48.9%
Paid Search (PPC Advertising) 24.9%
Classifieds 7.4%
Text Link 7.2%
Rich Media 2.6%
Email 1.4%
Others 7.4%