May 1st, 2008
Effectively optimizing Google Adwords content targeting campaigns does require the separation of search and content campaigns, the implementation of conversion tracking, and the use of placement performance report. If you have been paying for excessive traffic with low conversion rate and are hoping to improve your campaign ROI, the following site exclusion methods should also [...]
Posted in: Adwords, Contextual Advertising, Google, PPC | No Comments
April 13th, 2008
Google recently added the “Next and Previous” buttons to its contextual ad units. Now visitors are not restricted to view only one single set of ads (say normally 4 ads per set), but they can browse through all the ads by using the buttons.
For advertisers who are running Adwords content-targeting ads, this may already have [...]
Posted in: Adwords, Contextual Advertising, Google, PPC | No Comments
April 2nd, 2008
When you are running a site-targeted (performance-targeted) campaign on Google Adwords, Demographic Bidding is a tool that provides the options to target by gender, age, annual household income, or ethnicity. At the same time, it is also a tool to exclude certain undesirable demographics that have been causing low ROI.
Select Demographics
Choose the audience you want [...]
Posted in: Adwords, Contextual Advertising, Google, PPC | No Comments
March 9th, 2008
As a long time Yahoo Search Marketing (formerly Overture) user, from time to time I do get emails like the one below regarding credit refund.
Here’s some great news for you: You saved [$**] with us from [Date] to [Date] in your account as a result of our pricing discounts.
What are the discounts that I’m receiving [...]
Posted in: Contextual Advertising, PPC, YSM, Yahoo | No Comments
January 26th, 2008
Google Adwords is to allow limited number of advertisers the opportunities to beta-test Demographic Bidding.
Demographic bidding is a way to help your ad reach audiences of a certain age or gender. Some publishers on the Google content network know certain individual details about their users. Social networking sites, for instance, often ask users to identify [...]
Posted in: Adcenter, Adwords, Contextual Advertising, Google, MSN, PPC | 1 Comment
August 29th, 2007
I have previously blogged about Google Adwords Content Network Strategies. However since then, many changes have been introduced and implemented on Adwords, it is time to re-visit and bring up the 4 steps to effectively optimize your Content Targeting campaigns on Adwords.
Step #1: Separate Content and Search Campaigns
To improve the performance of your Content Targeting [...]
Posted in: Adwords, Contextual Advertising, Google, PPC | 3 Comments
July 30th, 2007
PPC professionals who can do really well with Search Targeting campaigns on Adwords are not necessarily able to also do well on Content Targeting campaigns. Google’s content network is an entirely different marketplace (or channel) to its search network.
Besides Google Adwords Content Network Strategies which I previously posted, always remember the 3 principles when you [...]
Posted in: Adwords, Contextual Advertising, Google, PPC | 2 Comments
June 28th, 2007
With the introduction of the Pay-Per-Action (PPA) advertising model by Google Adwords, it started off sounding all simple and easy: advertisers will only have to set a cost-per-action value to the products (or services) they offer on their websites. It is even better that the advertisers do not have to pay on the per-click basis [...]
Posted in: Adwords, Contextual Advertising, Google, PPC | 5 Comments
June 16th, 2007
Last week, Yahoo! introduced quality-based pricing (QBP) to its new PPC advertising program Panama.
Yahoo! Search Marketing advertisers were used to be charged the same for clicks for all traffic partners / websites of Yahoo!. With quality-based pricing, advertisers may be charged less for some clicks based on the quality of the clicks.
We’ll evaluate the quality [...]
Posted in: Contextual Advertising, PPC, YSM, Yahoo | 2 Comments
May 7th, 2007
Instead of using the max CPC bidding option, Adwords advertisers can opt-in to the preferred cost bidding option, which was introduced in April. With preferred cost bidding enabled, AdWords automatically changes your ad position as it works to hit your preferred cost-per-click bid for every click.
Instead of setting a maximum cost-per-click (CPC) or cost-per-impression (CPM) [...]
Posted in: Adwords, Contextual Advertising, Google, PPC | 2 Comments