Yahoo! Search Marketing Vs Adwords In Shopping Cart Icon War
Yahoo! has been making every effort in competing with Google on search. By utilizing Yahoo!’s new partnership with eBay, this time Yahoo! is going to show Paypal cart icons on its PPC ads. This is the same route Google has gone through in which Google Checkout cart icons are showing on Adwords ads.
By doing this, [...]
Attitudes Towards Online Payments In China
Online payment has long been daily procedure in western countries including the United States and most parts of Europe. However, the use of online payments is still not as popular as for Chinese due to its late development in China. The attitudes of Chinese towards using online payments are shown below, according to iResearch. This [...]
Searcher Behavior On Yahoo!
Director of Retail Category of Yahoo! Search Marketing, Diane Rinaldo, provided some good examples to both SEO and PPC experts that they must bear in mind about the importance of search behaviors.
In the auto industry, the majority of auto purchasers see search as the first place for information. Search helps auto purchasers to narrow the [...]
Searcher Behavior
Understanding Internet searcher behavior is an essential aspect of both effective SEO and PPC advertising, as Internet searchers interact with search engines in different ways. Interactive Local Media of the Kelsey Group has performed an interesting research about the behaviors of Internet searchers.
Email is still the number one primary daily activity of Internet users with [...]
eBay Launches AdContext
eBay launched its contextual advertising network, known as eBay AdContext earlier this month. eBay AdContext is an automated keyword-based contextual ad system, which is similar to Google Adsense.
eBay AdContext differs from eBay’s current manual ad placement system as currently partners create their own selection of eBay ads on their web pages, by manually entering specific [...]
eBay Paypal Vs. Google GBuy
eBay, the world’s largest online auction site, has finally made Paypal (online payment service) and Skype (Internet phone service and instant messenger) a lethal weapon since its acquisitions of the two services. New functions ‘Send Money’ and ‘Request Money’ have been added to Skype version 2.5. Apparently you can now send and request money via [...]
« go back