Not long ago Yahoo have had long discussions with Microsoft about a possible partnership between the two giant companies. Rather on 12 June 2008 Yahoo found the right answers in Google. Google’s expertise and technologies in leveraging from paid search have eventually sealed the partnership with Yahoo.
Google has been leveraging effectively from tail keywords with [...]
Google officially started to apply load time of your landing page as a factor in determining the quality score (QS) of keywords in your Adwords account since last week. Each keyword in your Adwords account is assigned a load time grade. The major factors that are used to determine a landing page’s load time include:
* [...]
Posted in: Adwords, Google, PPC | No Comments
Google’s algorithm for ranking websites rely heavily on a site’s link popularity which are essentially both the quality and quantity of inbound links pointing to the site. However over the years, Google has discovered other ways to more effectively and fairly rank web pages. It has been collecting enormous user interacted and generated data from [...]
Posted in: Branding, Google, Internet Marketing, PPC, SEO, Usability | No Comments
I enabled “Keyboard Shortcuts” today, which is one of the features available to users from Google Experimental Search. Google’s Keyboard Shortcuts allows you to navigate Google’s natural search results, and move between search results and Google’s search box with only your keyboard. Effectively this feature reduces the use of your mouse.
There are a total 3 [...]
Google is to purchase 265.com, a startup page of Chinese website links (or piloting or daohang). 265.com has been a partner site with since last year and Google’s search box has been positioned at a prominent spot on 265.com.
Previously, Google did launch its own daohang (or startup page of website links), but it is [...]
Posted in: Baidu, China, Google, Web Directories | 1 Comment
Effectively optimizing Google Adwords content targeting campaigns does require the separation of search and content campaigns, the implementation of conversion tracking, and the use of placement performance report. If you have been paying for excessive traffic with low conversion rate and are hoping to improve your campaign ROI, the following site exclusion methods should also [...]
Posted in: Adwords, Contextual Advertising, Google, PPC | No Comments
Canonicalization is the process of picking the best URL when there are several choices, according to Google’s Matt Cutts. Consider canonicalization that refers to home pages like the examples below:
* www.example.com
* example.com/
* www.example.com/index.html
* example.com/home.asp
All of the above URLs seem to be the same URL, however, technically they are all different (the www version is essentially [...]
Posted in: Google, Link Building, SEO | No Comments
Google seems to be trying continuously to improve both user experience and stickiness on its web search and PPC ads. If you use Google regularly, you could already have spotted most of the minor and major changes below. The first example is on the search box, in which it normally looks like:
Below is the extended [...]
Posted in: China, Google, Usability | No Comments
Google recently added the “Next and Previous” buttons to its contextual ad units. Now visitors are not restricted to view only one single set of ads (say normally 4 ads per set), but they can browse through all the ads by using the buttons.
For advertisers who are running Adwords content-targeting ads, this may already have [...]
Posted in: Adwords, Contextual Advertising, Google, PPC | No Comments
Google is updating its Adwords trademark policy in UK and Ireland that will allow any relevant ads from any advertisers to be triggered by trademarked keywords, which previously was forbidden. This new policy will be effective by 5 May 2008.
For Adwords advertisers with text ads targeting the UK and Ireland, keywords that were disabled for [...]
Posted in: Adwords, Google, PPC | No Comments