Google Improves User Experience and Stickiness

Google seems to be trying continuously to improve both user experience and stickiness on its web search and PPC ads. If you use Google regularly, you could already have spotted most of the minor and major changes below. The first example is on the search box, in which it normally looks like:

Below is the extended [...]

iGoogle Hong Kong

Google recently launched a new version of iGoogle home page to all Hong Kong users.
With this iGoogle Hong Kong homepage, the search box is located at the top. Right below the search box there is an option for users to switch between English and Chinese Traditional languages. The page consists of 5 sections in boxes:

News
Trends
Personal [...]

Google Almighty in 2007

Google reported sales of $3.7 billion and net income of $1 billion in Q1 2007, according to its financial results released last week. Its sales went up 63% from last year.
Over 75% of US paid search marketing spend will be going to Google in 2007, according to a recent report released by eMarketer. Its share [...]

Google Blends News into Web Search Results

Search Engine Land announced that Google is to integrate news with web search results.
Shortly, news results will no longer be inserted into web pages using a OneBox format. Instead, they will be blended into the regular search results (we can’t yet show you how this looks, because the changes are still going live — more [...]

YouTube Videos On Google Video Search

Last week, Google announced that YouTube videos will be available for search on Google Video Search.

Starting today, YouTube video results will appear in the Google Video search index: when users click on YouTube thumbnails, they will be taken to YouTube.com to experience the videos. Over time, Google Video will become even more comprehensive as it [...]

Google Zeitgeist 2006

Last month, Google Blog explained how the lists of 2006 top searches on Google were retrieved.
We do not simply retrieve the most frequently-searched terms for the period – the truth is, they don’t change that much from year to year. This list would be predominated by very generic searches, such as ebay, dictionary, yellow pages, [...]

Google Takes One-Quarter Online Advertising Revenue

Google has further strengthened its lead in the online advertising space in which Google will take up 25% of all online advertising revenue by the end of 2006, according to a recent report by eMarketer.
It is estimated that Google’s US advertising revenue will increase by 65% from last year, while Google’s nearest rival Yahoo! will [...]

Google Acquires YouTube to Strengthen Video Search Leadership

After long speculation Google has finally acquired YouTube, a top video entertainment site, for 1.65 billion dollar, which is the highest price so far any company paid for a consumer-generated media site.
I believe this is a great acquisition of Google. With YouTube as a portal, Google will have full confidence in growing its business on [...]

Google Celebrates 8th Birthday

Google is 8 years old and celebrates its birthday today, by displaying its 8th year birthday logo on the web search home page.

The second “G” has been changed to an “8″, though there are only 5 candles on the cake.

Google Shares Massive Data

Google is to share the most frequently 5-word n-grams from a massive dataset, the web! I am sure search engine marketers and PPC experts are now thinking how they are going to make good use of this massive piece of data for their PPC advertising campaigns. The question is that will this data release put [...]

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