Track Bing Adcenter PPC Keyword Conversions in Google Analytics

Microsoft Bing Adcenter PPC traffic (visits) and keyword conversions can be tracked through Google Analytics. Set Up Adcenter Keywords’ Visit and Conversion Tracking Google Analytics can track 5 campaign variables: source, medium, campaign, term and content. To set up Adcenter keyword visit and conversion tracking, append all 5 campaign variables with assigned values to each [...]

Google Analytics Metrics

Using Google Analytics reports requires you to understand Google Analytics metric defintions. However, when using web analytics you should not focus on useless web site metrics. Google Analytics Metrics include: Visit Pageview Unique Pageview Pageview per Visit Visitor New Visitor Returning Visitor Bounce Rate Exit Rate Time on Page Time on Site Click Visits vs [...]

Google Analytics PPC Conversion Tracking

Google Analytics allows you to track and report all PPC traffic (visits) and conversions coming from Google Adwords, Baidu PPC Phoenix Nest, Yahoo Search Marketing, Microsoft Bing Adcenter and other 2nd tier PPC search engines. Set up Google Analytics to track and report either PPC campaign data or PPC keyword data by using Google Analytics [...]

Import Google Analytics Goal Data into Adwords

Google now allows you to import your Google Analytics goals into your Adwords account. The benefits you get for your Adwords account include: You can correlate your Google Analytics data (e.g. goals, transactions and pageviews) with your Adwords ad clicks. With both Google Analytics data (goals and transactions) and Adwords Conversion Tracking data available for [...]

Google Analytics Liveperson Integration

If you are a user of Google Analytics and Google Adwords, recently you may have received an invitation for integrating Liveperson on your Google Analytics account. Liveperson is for those webmasters who own websites that are running chat features in real time. By integrating your live chat statistics with the powerful Google Analytics reporting engine, [...]

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