Google SEO Report Card

Google ran search engine optimization audit on its own websites/products and compiled a report – Google’s SEO Report Card. From the SEO Report Card, Google’s search engine optimization audit can be categorized in three major SEO subjects:

Search Result Presentation: Title tag formats and lengths, description meta tag use, Google sitelink triggering and effectiveness, and main [...]

Optimize Website Page Load Time

Google recently made Site Performance available in Google Webmaster Tools. Site Performance provides detailed reports of your website’s speed and suggestions for you to improve web pages’ load times.
Google Search Algorithm to Include Website Page Load Time
Matt Cutts confirmed that Google’s SEO ranking factors now includes a website’s page load time and you should:

Regularly check [...]

Google Search Snippets Links

Not long ago, one line Google sitelinks was introduced which are shown immediately underneath descriptive snippets for some of Google’s web search results. Google now improves the search snippets by making those links anchor-based. Clicking on one of those anchor-based search snippets links will take you directly to a section of a page. By showing [...]

Test Next Generation Google

Google Caffeine is a new search architecture to return search results faster and to better deal with real-time updated information from social media services including Facebook and Twitter.
Google’s engineers want to refine Google’s next generation search infrastructure which will lead to faster indexing speed, more accurate and comprehensive organic search results, and the inclusion of [...]

Best Google SEO Resources

The search engine optimization articles are great SEO resources for beginners regarding the topics below.

Domain Names
Web Hosting
Keyword Research
Site Architecture
URL Structure
Site Navigation
Canonicalization
Content Duplication
Linking Building
Paid Link Issues
Google Penalties
SEO Geo-targeting
Social Media for SEO
SEO for Blogs
Universal Search
Google Sitelinks
SEO’s Future

SEO for Beginners
Optimize your website for Google organic search traffic.

Google SEO for Beginners – PPC Blog by Gordon Choi

Choosing Domain Names [...]

One Line Google Sitelinks

Google recently updated the way sitelinks are shown among organic search result listings.

Site links can now appear under organic listings that are not in the first position.
Up to four site links can appear as a single row can, as opposed to the 2-column format with up to 8 sitelinks.

Just like regular sitelinks, one-line sitelinks are [...]

Google SEO for Beginners

As a beginner, you want to start by understanding the definition of Search Engine Optimization, how Google crawls and indexes web pages, how a SEO-friendly (or Google-friendly) web site should be created according to the most appropriate design, content, technical and quality guidelines, and what to look at when hiring a SEO professional.
Google’s Official Definitions [...]

PPC Blog’s Google Sitelinks

My PPC blog gordonchoi.com has been given Google Sitelinks recently:

Run a search on “Gordon Choi” on Google.com, or copy and paste the following links onto your Internet browser, you will be able to see the Sitelinks:
http://www.google.com/search?num=100&hl=en&newwindow=1&q=gordon+choi&btnG=Search
Previously, I have explained some of the criteria for Google Sitelinks to be shown for web sites on Google’s SERP.
Sitelinks [...]

Google SEO Starter Guide

Google officially published an Search Engine Optimization Starter Guide, finally. The SEO Starter guide is a 22-page document in PDF format which can be downloaded here (*.PDF). The guide covers the aspects of SEO below:

Page title tags
Description META tag
URL structure
Site navigation
Quality content
Anchor text
Heading tags
Image optimization
Robots.txt
Rel=”nofollow” attribute
Site promotion
Webmaster tools
Web analytics

As the guide’s name suggested, it contains [...]

SEO Geo Targeting Multiple Countries

You have a multi-language site that is required to rank well in the SERP of every single country. This allows your web business to be reached easily by global audiences coming through the search engines.
I mentioned previously about Geo Targeting SEO Strategies for a Single Country. Besides top-level domain (TLD), local hosting, and business address, [...]

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