Google SEM Tools

Google currently offers a full set of tools for search engine marketers in which they can plan/create, place/target, and measure/track their Google search engine marketing activities. Search engine marketing on Google consists of 3 major scopes:

Paid Search / PPC (Google Search Network)
Paid Search / PPC (Google Content Network)
Organic Search / SEO (Google Search Engine Optimization)

Plan/Create [...]

Google Wonder Wheel Tool

After running your Chinese keyword research through the SEM keyword research tools and Baidu keyword research tool, you can still find more new Chinese keywords through Google’s Wonder Wheel.
Google Blogoscoped’s blog post shows you where to find Google’s Wonder Wheel. The Wonder Wheel appears on Google.cn within the side bar that expands to the left.

For [...]

Google Website Translator

Google Website Translator Gadget was made available to all webmasters.
Your website’s content may only be in one language (e.g. English), but your visitors’ may prefer to read your content in their own mother tongue languages. Translating your website’s content into multiple languages manually can be expensive and complicated. Google Website Translator Gadget supports the automatic [...]

Swine Flu PPC Marketing

Swine Flu (aka H1N1) has been appearing in many news headlines over the web:
http://news.google.com/news?pz=1&ned=us&hl=en&q=swine+flu
Google Insights for Search shows you the search volume of “swine flu” has rose sharply after mid-April:

Some smart PPC marketers have been taking the unusual seasonality as an opportunity to sell swine flu related products or services:

Before launching a seasonal campaign on [...]

Google Insights for Search

SEM keyword research tools that I mentioned previously allow you to research new keyword ideas for your Adwords campaigns targeting Google and Google’s Search Network. Google Insights for Search is a keyword research tool and also allows you to spot industry trends. Google recently improved Insights for Search by allowing you to filter data by:

News [...]

SEM Keyword Research Tools

When starting your search marketing campaign for your website, the first thing you do is to create a keyword list. To find relevant keywords for your web site, you can run keyword research through some of the keyword tools below.
Keyword Discovery
Keyword Discovery collects keyword data from over 200 search engines in the world and has [...]

Google Search-based Keyword Tool

Google launched the Search-based Keyword Tool in Beta. This new keyword research tool gives you new keyword suggestions that are:

Not currently in your Adwords account
Based on the actual search queries on Google
Matched to specific web pages of your site

The Google search engine starts with searches conducted by users and helps them find relevant pages. But [...]

Google Keyboard Shortcuts

I enabled “Keyboard Shortcuts” today, which is one of the features available to users from Google Experimental Search. Google’s Keyboard Shortcuts allows you to navigate Google’s natural search results, and move between search results and Google’s search box with only your keyboard. Effectively this feature reduces the use of your mouse.

There are a total 3 [...]

Google Maps in Chinese Simplified Language

Google has made its maps services available in Chinese Simplified language awhile ago. If you drill down onto details, some of the large cities like Beijing or Shanghai have much more street details on the maps than other less significant places in China.

Hong Kong as one of the major cities of China (in which it [...]

Google Base Store Connector

Google launched a tool called Google Base Store Connector awhile ago. It allows online store owners to syndicate their items to Google base via RSS feeds. The Store Connector consists of very basic functions and is so far only able to syndicate feeds from sources like eBay, Yahoo! Stores, Amazon’s Marketplace and Amazon’s zShop.

keep looking »