Optimal Global PPC Team Structure
Global companies with multiple markets across the world can be spending enormous marketing budgets on Google Adwords. However, only by setting up the optimal structure for the inhouse PPC teams, it will allow the search marketing specialists’ expertise to be fully applied. We are to examine the pros and cons of the 3 PPC team [...]
Setting up an Inhouse PPC Team
Paid search teams operate differently as inhouse (within a large corporation) and within a search marketing agency. Roles of members who are required in an inhouse PPC team are also slightly different to those of an agency. Paid search marketing challenges in 2008 are no less than those in the previous years, and being able [...]
Importance of Professional PPC Ad Copy Writing
Over the years, one of the important positions within an effective PPC campaign management team is the professional ad copy writer position. By having professional adcopy writing, a PPC campaign can effectively be improved on the metrics below:
CTR
A well-written ad can generate more clicks over the same number of impressions. So it effectively increases click [...]
Challenges Facing by PPC Specialists and Their Employers
In the fast growing industry of search engine marketing, it is difficult for employers to hire and keep the experienced paid search professionals as they are both expensive and short in demand. While moving quickly from companies to companies, PPC specialists may find themselves having issues on adaptations.
PPC specialists with 2 years of experience who [...]
Post Holiday PPC Strategies
Setting up effective strategies to create seasonal PPC campaigns before the big holiday season is an important factor for success. After the holiday season, below are the steps to adjust your PPC campaigns.
Extract reports and necessary data from both the PPC search engine platforms and your own datacenter. Review the performance of your paid search [...]
Incorporating Paid Search into Overall Marketing Strategies
Besides large size companies with internationally well-known brands, more and more medium size companies have been starting to incorporate paid search (or PPC) into their overall Marketing strategies. Below are the benefits of doing so:
Increasing Sales via PPC
Generating sales (or increasing sales) via your e-Commerce website within short period of time is definitely possible. All [...]
10 Great PPC blogs
PPC blogs that really focus on paid search marketing and provide great insights are rare. However, below are 10 PPC blogs that I definitely recommend reading because of their high quality on the topic:
Inside Adwords
Yahoo! Search Marketing Blog
Adcenter Community
PPC Hero
PPC lab
PPC Discussions
PPC Super Affiliate
The PPC Book
PPC Search Engine [...]
Choosing Your PPC Business Models
If you own a web business (or website) and is managing your own PPC campaigns without much success, you may want to outsource your paid search campaign management and optimization to some PPC experts. The next step is to determine an appropriate business model that can work for you and your PPC manager(s). Below are [...]
Search Affiliate and Agency Model Comparisons
Business owners who are new in considering search engine marketing (aka paid search marketing) as a new marketing channel, often do not know the differences between a search marketing agency and a search marketing affiliate. Both business models can be used to efficiently manage PPC search marketing campaigns, from as small only several hundred dollars [...]
Where Can You Find PPC Talents?
Besides managing multiple paid search marketing projects with a very talented campaign management team, recently with the help of some very experienced human resource personnel, I have also been chatting to possible candidates who may eventually be working for Clicks2Customers as campaign managers. The major duties of a campaign manager include:
Campaign planning, strategy and implementation
Conducting [...]
