July 2nd, 2008
Microsoft renamed its paid search platform Adcenter to Microsoft Online, L.P. yesterday.
Microsoft Online, L.P. is the contracting entity that publishes your adCenter advertisements on Live Search and the Microsoft network.
On July 1, 2008, Microsoft Online, L.P., will assign all rights and obligations in the Microsoft adCenter Terms and Conditions, and any amendments thereto, between Microsoft [...]
Posted in: Adcenter, MSN, PPC | No Comments
June 29th, 2008
When setting up paid search marketing strategies for China or other Asia-Pacific countries, search market share of each search engine should be one of the factors to consider. According a recent research report by comScore.com, below are the top 10 search engines in the Asia-Pacific region in April 2008:
Google Sites: 39.1%
Yahoo Sites: 24.0%
Baidu.com: 16.7%
NHN Corporation [...]
Posted in: Baidu, China, PPC, Research, Search Engines | No Comments
June 22nd, 2008
Not long ago Yahoo have had long discussions with Microsoft about a possible partnership between the two giant companies. Rather on 12 June 2008 Yahoo found the right answers in Google. Google’s expertise and technologies in leveraging from paid search have eventually sealed the partnership with Yahoo.
Google has been leveraging effectively from tail keywords with [...]
Posted in: Adwords, Google, PPC, YSM, Yahoo | No Comments
June 19th, 2008
Google officially started to apply load time of your landing page as a factor in determining the quality score (QS) of keywords in your Adwords account since last week. Each keyword in your Adwords account is assigned a load time grade. The major factors that are used to determine a landing page’s load time include:
* [...]
Posted in: Adwords, Google, PPC | No Comments
June 16th, 2008
Run a search on Baidu.com for one of the popular Chinese keywords - “lady clothes” (Nv-Zhuang being the pinyin) and you will find a PPC sponsored ad at position 10 (at the very bottom). With this keyword, the top 4 and the 10th results are PPC ads.
The natural search results begin at position 5 and [...]
Posted in: Baidu, China, PPC | 2 Comments
June 13th, 2008
Google’s algorithm for ranking websites rely heavily on a site’s link popularity which are essentially both the quality and quantity of inbound links pointing to the site. However over the years, Google has discovered other ways to more effectively and fairly rank web pages. It has been collecting enormous user interacted and generated data from [...]
Posted in: Branding, Google, Internet Marketing, PPC, SEO, Usability | No Comments
May 23rd, 2008
Yahoo has the second largest market share as a search engine. In the area of paid search, its Panama platform has been improving gradually over the past months. The list of latest improvements were announced on the official Y!SM blog.
With PPC being a great channel for both new lead generation and high volume of sales [...]
Posted in: PPC, YSM, Yahoo | 3 Comments
May 1st, 2008
Effectively optimizing Google Adwords content targeting campaigns does require the separation of search and content campaigns, the implementation of conversion tracking, and the use of placement performance report. If you have been paying for excessive traffic with low conversion rate and are hoping to improve your campaign ROI, the following site exclusion methods should also [...]
Posted in: Adwords, Contextual Advertising, Google, PPC | No Comments
April 13th, 2008
Google recently added the “Next and Previous” buttons to its contextual ad units. Now visitors are not restricted to view only one single set of ads (say normally 4 ads per set), but they can browse through all the ads by using the buttons.
For advertisers who are running Adwords content-targeting ads, this may already have [...]
Posted in: Adwords, Contextual Advertising, Google, PPC | No Comments
April 6th, 2008
Google is updating its Adwords trademark policy in UK and Ireland that will allow any relevant ads from any advertisers to be triggered by trademarked keywords, which previously was forbidden. This new policy will be effective by 5 May 2008.
For Adwords advertisers with text ads targeting the UK and Ireland, keywords that were disabled for [...]
Posted in: Adwords, Google, PPC | No Comments