PPC Trends 2010

Later in 2010, Google and Microsoft Bing will be competing head-to-head in pay-per-click (PPC) advertising platforms (i.e. Adwords and Adcenter), after Yahoo decided to exit search and became Bing’s largest search traffic partner. PPC Strategies for the Big 3 Search Engines Your search engine marketing strategies will include the big three search engines (i.e. Google [...]

PPC Trends 2009 Part 2

Focusing on performance-based search engine marketing in 2009 is the key to succeed in the time of economic downturn. Diversify your marketing channels, but select the right channels If you have been a big buyer on display ads, start reviewing the performance of all your banners and stop spending on those that have been under [...]

PPC Trends 2009

It is going to be a tough year for search marketing ahead in 2009. Many companies have been negatively affected by last year’s economic downturn, and one of the first casualties during the time of financial crisis is marketing spend. Even as the most cost-effective marketing channel – search engine marketing’s spending fell 8% in [...]

PPC Trends 2008

Almost a year ago, I explained the reasons paid search marketing was to become more competitive. In 2008, the challenges that PPC advertisers are to face will not be less. Below are going to be the challenges: Educating your potential clients and making PPC campaigns ROI-sustainable Many potential clients may still not realize how their [...]

PPC Trends 2007

Paid search initially was a great invention to advertisers, as it has become one of the major channels in marketing your products or services online. Over the recent years PPC experts have been emerging from all over the world. PPC has therefore become an occupation of its own. However, competitions in the pay-per-click industry have [...]