Top PPC Blogs

PPC blogs that really focus on paid search marketing and provide great insights are rare. However, below are 10 PPC blogs that I definitely recommend reading because of their high quality on the topic: Inside Adwords Yahoo! Search Marketing Blog Adcenter Community PPC Hero PPC lab PPC Discussions PPC Super Affiliate The PPC Book PPC [...]

PPC Business Models

If you own a web business (or website) and is managing your own PPC campaigns without much success, you may want to outsource your paid search campaign management and optimization to some PPC experts. The next step is to determine an appropriate business model that can work for you and your PPC manager(s). Below are [...]

Search Affiliate and Agency Model Comparisons

Business owners who are new in considering search engine marketing (aka paid search marketing) as a new marketing channel, often do not know the differences between a search marketing agency and a search marketing affiliate. Both business models can be used to efficiently manage PPC search marketing campaigns, from as small only several hundred dollars [...]

Where Can You Find PPC Talents?

Besides managing multiple paid search marketing projects with a very talented campaign management team, recently with the help of some very experienced human resource personnel, I have also been chatting to possible candidates who may eventually be working for Clicks2Customers as campaign managers. The major duties of a campaign manager include: Campaign planning, strategy and [...]

PPC Marketing Project Management

This blog has been focusing mainly on many techniques and tips regarding running highly competitive paid search marketing campaigns. However, once you have sufficient experience in PPC marketing, sooner or later you will be involved in managing other aspects of PPC on a slightly higher level. As your paid search marketing business grows, you may [...]

Seasonal PPC Marketing

I have seen many experienced PPC managers running into trouble when they are asked by their clients to create campaigns on seasonal promotions, whether they are for Christmas, New Year, Valentines, or Easter holidays. They are PPC experts in which I have no doubt in their marketing expertise and techniques. All they seem to lack [...]

PPC Click Fraud

The severity of click fraud is different from industries to industries. Some PPC experts are dealing with competitive keywords with extremely high cost-per-click (CTR) everyday. All PPC managers / PPC Marketing Specialists would like to eliminate click fraud as the marketing budgets are being wasted every day. This is a major issue when it comes [...]

Distribution Fraud, Not Click Fraud

Searchquant made a very vaild point by defining distribution fraud in the PPC industry. The argument is distribution fraud is even worse than click fraud, and we (PPC marketing specialists) should start calling it the proper term – ‘Distribution Fraud’, instead of ‘Search Arbitrage‘. Here is the reason: Paid search ads are bought by advertisers [...]

Ask.com New PPC Platform

Ask is to launch a new PPC platform on 2 October. Ask’s PPC system upgrade is expected to have major improvements on its reporting system from the current version. I believe many PPC experts who have previously used Ask Sponsored Listings would agree reporting has been a major issue. The current reporting system simply does [...]

PPC Keyword Prices Drop

PPC keyword prices on average have once again dropped to $1.27 (Q2 2006) from $1.39 (Q1 2006), according to a recent research by Fathom Online. It averaged at $1.43 of Q4 2005. It means PPC experts and advertisers have discovered ways to advertise and bid smarter than before. The use of marketing analytics tools has [...]

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