Seasonal PPC Marketing

I have seen many experienced PPC managers running into trouble when they are asked by their clients to create campaigns on seasonal promotions, whether they are for Christmas, New Year, Valentines, or Easter holidays. They are PPC experts in which I have no doubt in their marketing expertise and techniques. All they seem to lack [...]

PPC Click Fraud

The severity of click fraud is different from industries to industries. Some PPC experts are dealing with competitive keywords with extremely high cost-per-click (CTR) everyday. All PPC managers would like to eliminate click fraud as the marketing budgets are being wasted every day. This is a major issue when it comes to your paid search [...]

Distribution Fraud Defined, Not Click Fraud

Searchquant made a very vaild point and defined distribution fraud in the PPC industry. Apparently, the argument is that distribution fraud is even worse than click fraud, and we (PPC advertisers) should start calling it the proper term – ‘Distribution Fraud’, instead of ‘Search Arbitrage’. Here is the reason:

Paid search ads are bought by advertisers [...]

Ask.com New PPC Platform

Ask is to launch a new PPC platform on 2 October. Ask’s PPC system upgrade is expected to have major improvements on its reporting system from the current version.
I believe many PPC experts who have previously used Ask Sponsored Listings would agree reporting has been a major issue. The current reporting system simply does not [...]

PPC Keyword Prices Drop

PPC keyword prices on average have once again dropped to $1.27 (Q2 2006) from $1.39 (Q1 2006), according to a recent research by Fathom Online. It averaged at $1.43 of Q4 2005.
It means PPC experts and advertisers have discovered ways to advertise and bid smarter than before. The use of marketing analytics tools has been [...]

PPC Bidding Wars

Getting into bidding wars is not uncommon for many PPC amateurs and even some PPC experts, due to the nature of PPC being a bidding game. While you want your PPC ads to be in position 1 to receive maximum number of clicks possible, your competitors want the same.
Trying to outbid your competitor can be [...]

PPC Advertising Model

Pay Per Click or PPC originates from the Internet advertising model: every time a search engine user clicks on a text-based PPC ad, the advertiser is billed for the cost of that click for that keyword (or search term).
PPC text ads usually appear on the right side of search engine results as ‘Sponsored Links’.

PPC advertising [...]

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