June 29th, 2008
When setting up paid search marketing strategies for China or other Asia-Pacific countries, search market share of each search engine should be one of the factors to consider. According a recent research report by comScore.com, below are the top 10 search engines in the Asia-Pacific region in April 2008:
Google Sites: 39.1%
Yahoo Sites: 24.0%
Baidu.com: 16.7%
NHN Corporation [...]
Posted in: Baidu, China, PPC, Research, Search Engines | No Comments
February 11th, 2008
Two of the Chinese search engines (Baidu.com and Alibaba.com) reached top 10 in terms of worldwide search market share in December 2007, according to a recent report by ComScore.
1. Google Sites - 62.4%
2. Yahoo! Sites - 12.8%
3. Baidu.com Inc - 5.2%
4. Microsoft Sites - 2.9%
5. NHN Corporation - 2.4%
6. eBay - 2.2%
7. Time Warner Network [...]
Posted in: Baidu, China, Ecommerce, Research, Search Engines | 1 Comment
August 24th, 2007
Baidu is still the leader in Chinese News search by the end of June 2007 with 69.3% in total search market share.
Sogou’s news search took over Netease (163.com) in late Q2 to become second.
Google China also had a significant increase in Q2, despite the decrease of search market share of its English site. The increase [...]
Posted in: Baidu, China, Research, Search Engines | 2 Comments
July 17th, 2007
Microsoft has included Ask Sponsored Listings to its AdManager Service on Office Live. Previously, Live Search and MSN networks were the only two ad distribution options, in which advertisers must buy ads via Microsoft Adcenter. Now small businesses can purchase and manage paid search ads through AdManager, which is a simple interface.
To help your business [...]
Posted in: Adcenter, MSN, PPC, Research, Search Engines | No Comments
July 7th, 2007
Google has been growing all these years in paid search advertising revenues with its Adwords program, while Yahoo! and MSN have always been playing catch-up with Google in this space. Obviously, Google must have done things that Yahoo! and MSN have not been doing right during the past couple of years.
Even with the success of [...]
Posted in: Adcenter, Adwords, Google, MSN, PPC, Research, YSM, Yahoo | 4 Comments
June 18th, 2007
According to iResearch, Baidu is the search engine market share leader in December 2006 in the following 5 major verticals (or categories):
* Web Search
* News Search
* Image Search
* Music Search
* Map Search
Search Market Share on Web Search
Baidu: 66.3%
Google: 18.1%
Yahoo!: 6.0%
Tencent: 4.3%
Sogou: 1.8%
Other: 3.4%
Search Market Share on News Search
Baidu: 71.2%
Google: 10.9%
Netease: 7.3%
Sogou: 6.8%
Yahoo!: 2.3%
Other: 1.5%
Search Market [...]
Posted in: Baidu, China, Research, Search Engines | 1 Comment
April 24th, 2007
Google reported sales of $3.7 billion and net income of $1 billion in Q1 2007, according to its financial results released last week. Its sales went up 63% from last year.
Over 75% of US paid search marketing spend will be going to Google in 2007, according to a recent report released by eMarketer. Its share [...]
Posted in: Google, PPC, Research, Search Engines | 1 Comment
January 20th, 2007
Last month, Google Blog explained how the lists of 2006 top searches on Google were retrieved.
We do not simply retrieve the most frequently-searched terms for the period - the truth is, they don’t change that much from year to year. This list would be predominated by very generic searches, such as ebay, dictionary, yellow pages, [...]
Posted in: Google, Research | No Comments
December 15th, 2006
Today, Microsoft’s Live Search has revealed the top 10 searches for 2006 in different categories. Very quickly I’m able to draw the conclusion that the demographics of Live Search users are no where near the ‘techie’ type, and in fact they are mostly using Live Search an entertainment platform.
* The interests of the Live Search [...]
Posted in: MSN, Research | 3 Comments
October 21st, 2006
Yahoo! is leading in Yellow Pages Searches with 23.9% of total US market share.
* Yahoo! Sites: 23.9%
* Verizon SuperPages: 20.1%
* Google Sites: 12.5%
* Yellowpages.com: 12.0%
* Time Warner Network: 7.7%
* Local.com: 5.9%
* InfoSpace Network: 5.1%
* Dexonline.com: 4.1%
The results were recently released by comScore. According to comScore,
The study is the second in a two-part series that analyzes [...]
Posted in: Research, Yahoo | No Comments