June 29th, 2008
When setting up paid search marketing strategies for China or other Asia-Pacific countries, search market share of each search engine should be one of the factors to consider. According a recent research report by comScore.com, below are the top 10 search engines in the Asia-Pacific region in April 2008:
Google Sites: 39.1%
Yahoo Sites: 24.0%
Baidu.com: 16.7%
NHN Corporation [...]
Posted in: Baidu, China, PPC, Research, Search Engines | No Comments
February 11th, 2008
Two of the Chinese search engines (Baidu.com and Alibaba.com) reached top 10 in terms of worldwide search market share in December 2007, according to a recent report by ComScore.
1. Google Sites - 62.4%
2. Yahoo! Sites - 12.8%
3. Baidu.com Inc - 5.2%
4. Microsoft Sites - 2.9%
5. NHN Corporation - 2.4%
6. eBay - 2.2%
7. Time Warner Network [...]
Posted in: Baidu, China, Ecommerce, Research, Search Engines | 1 Comment
December 20th, 2007
In 2007, paid search marketing can still be considered a new marketing channel for most of the large companies based in China, whether they are of International brands or local brands. Not many companies are yet to have any PPC marketing strategies. However, it is important to incorporate paid search into the overall marketing strategies. [...]
Posted in: China, PPC, Search Engines | 1 Comment
November 29th, 2007
Baidu has been the leader of search market share in China on multiple search verticals. In recent years, its newly launched projects (or verticals) are also gradually becoming more and more popular and are growing Baidu’s user base. Internet in China may still be on the stage of mostly providing entertainment. Baidu is definitely at [...]
Posted in: Baidu, China, Search Engines, Web 2.0 | 1 Comment
October 21st, 2007
I previously warned advertisers to avoid using 2nd- and 3rd-tier PPC search engines. However, certain advertisers who work as PPC managers in the in-house environment may not entirely agree. When you are one of those advertisers who must try out (and stick with) the smaller paid search engines, below are the ways (and attitudes) to [...]
Posted in: PPC, Search Engines | 9 Comments
August 24th, 2007
Baidu is still the leader in Chinese News search by the end of June 2007 with 69.3% in total search market share.
Sogou’s news search took over Netease (163.com) in late Q2 to become second.
Google China also had a significant increase in Q2, despite the decrease of search market share of its English site. The increase [...]
Posted in: Baidu, China, Research, Search Engines | 2 Comments
August 1st, 2007
Google recently tried to further localize its products in China. This time, it is the Guge News (news.Google.cn). Besides the Standard version, Google introduced two other versions to its Guge News: Text-only and Image-intensive versions.
The Standard version
The Text-only version
The Image-intensive version
Posted in: China, Google, Search Engines, Usability | 2 Comments
July 17th, 2007
Microsoft has included Ask Sponsored Listings to its AdManager Service on Office Live. Previously, Live Search and MSN networks were the only two ad distribution options, in which advertisers must buy ads via Microsoft Adcenter. Now small businesses can purchase and manage paid search ads through AdManager, which is a simple interface.
To help your business [...]
Posted in: Adcenter, MSN, PPC, Research, Search Engines | No Comments
June 21st, 2007
Google and Sina announced a partnership in China last week. In short,
* Google will power Sina’s natural search results, which will allow Google to gain search market share in China. According to iResearch, Google’s web search market share in China was 18.1% which was behind baidu’s 66.3% in December 2006.
* In return, Sina will become [...]
Posted in: Baidu, China, Google, Search Engines | 2 Comments
June 18th, 2007
According to iResearch, Baidu is the search engine market share leader in December 2006 in the following 5 major verticals (or categories):
* Web Search
* News Search
* Image Search
* Music Search
* Map Search
Search Market Share on Web Search
Baidu: 66.3%
Google: 18.1%
Yahoo!: 6.0%
Tencent: 4.3%
Sogou: 1.8%
Other: 3.4%
Search Market Share on News Search
Baidu: 71.2%
Google: 10.9%
Netease: 7.3%
Sogou: 6.8%
Yahoo!: 2.3%
Other: 1.5%
Search Market [...]
Posted in: Baidu, China, Research, Search Engines | 1 Comment