2006 Search Industry Changes Recap

It has been a year of changes in the search industry in 2006, as many major updates were implemented by the search engines, either purely for keeping the competitiveness of their PPC programs or as strategies of an entire company. The major changes include:
Google
Google implemented 3 major updates on Adwords to combat search arbitrage.
In July, [...]

Ask.com Powers Lycos Search Algorithms

On 1 November, the 4th-ranked search engine Ask.com started to power the entire Lycos network including both Lycos organic and paid search, which were territories previously owned by MSN and Google, respectively.
All the current advertisers on Lycos’s PPC platform, InSite AdBuyer, are to transfer to Ask Sponsored Listings platform. My belief is that the two [...]

Ranking on Ask.com Organic Search Results

Several years ago I have had a client asking me to submit his website search engines. His website was not newly created at the time, though it wasn’t showed up on organic search results. The client wasn’t even aware of the existence of PPC ads. It took me a bit of explanation and education to [...]

Ask Challenges Google Search Algorithm

Google has been dominating player in the search industry for years mainly due to its superiority on returning the most relevant search results. This leaves all other search engines mountains to climb. However, Ask.com seems to have figured out a new strategy in gaining search market share from Google.
Ask.com, the search engine formely called Ask [...]

Prevents Search History Privacy Leak

Have you ever imagined your favorite search engine is collecting data about your search behavior? This is why you get free services from search engines. For instance with Google just to name a few, you can sign up for a free email account (Gmail), a personalized search account (Google Personalized Search), a desktop search on [...]

Google Search vs Yahoo Content

Google, as many people know, focuses mainly on search and has been continuously improving its search algorithm. On the side, Google tends to develop the majority of its new products to capture its own user base.
Yahoo! is building its content through numerous acquisitions of innovative business startups in the Internet space. Yahoo! search algorithm has [...]

Searchers Prefer Longer Keyword Phrases

More Internet searchers tend to prefer using longer keyword phrases when doing searches on search engines. Most people use 2 word keyword phrases in search engines. Searches on 3 word keyword phrases have slightly increased from July 2005 to July 2006 (See below, a report from OneStats.com). From a year ago, searches on 1 and [...]

Searcher Behavior

Understanding Internet searcher behavior is an essential aspect of both effective SEO and PPC advertising, as Internet searchers interact with search engines in different ways. Interactive Local Media of the Kelsey Group has performed an interesting research about the behaviors of Internet searchers.
Email is still the number one primary daily activity of Internet users with [...]

Ask Specialises Blog Search

Ask has about 6% in US market share in terms of search volume and is currently the 4th largest search engine to serve its own search results, behind the 3 giants Google, Yahoo! and MSN.
Ask, formerly known as Ask Jeeves, was initially founded in 1996 in Berkeley, California and was the first commercial question-answering search [...]