SEO, PPC, Web Analytics Trends in 2012

For a B2C website, search engine marketing (PPC/SEO) is about acquiring targeted search engine traffic (potential website users) to the site and making sure a portion of this search engine traffic converts into sales. Search engine marketing involves: SEM keyword research – Create keyword lists through for your website Google’s keyword tools. Optimize SEO META [...]

SEM, SEO, Analytics Tools on Clickz Asia

Besides blogging on Gordon Choi’s Blog, I have started posting on www.Clickz.Asia as one of the columnists, thanks to the arrangement of Clickz Asia’s Chief Editor Adaline Lau. Introduction to Clickz.Asia Clickz Asia is the APAC region version of Clickz.com that focuses in the China, Hong Kong, South East Asia, Japan, Australia, Korea, Singapore, Macau, [...]

Wordstream SEM Keyword Tools

Wordstream offers SEO/PPC/keyword tools for search engine marketers to make paid search marketing campaigns profitable and webmasters to search engine optimization more organized. Wordstream provides 3 major SEM tools: Wordstream Keyword Research Suite Wordstream for PPC Adwords Performance Grader Wordstream Keyword Research Suite Wordstream Keyword Research Suite is a collection of SEM keyword research tools [...]

SES Conference Shanghai 2011

SES (Search Engine Strategies), one of the leading search and social marketing conferences, was held in Shanghai on 24 and 25 May 2011. One of the panel speeches at SES Shanghai: “Simultaneous translation box” at one of SES’s conference rooms: SES Workshops SES also offers 3 workshop sessions (one half-day workshop session and two morning [...]

SEO, PPC, Search Engines, Web Analytics Trends 2011

Search engine industry trends in 2011 include: Search Engine Optimization (SEO) Paid Search (PPC) Search Engines in APAC, China, Russia Web Analytics for SEO and PPC Search Engine Optimization (SEO) SEO factors for 2011 include: Internal Links and inbound links to your site Click through rates (CTR) of search queries to your site, and the [...]

Top SEM Blog Lists

Search engine optimization (SEO) and paid search marketing (aka pay per click or PPC) require search engine marketers regularly updates their knowledge and news on search engine marketing (SEM). I have compiled 12 lists of top search engine marketing (SEM) blogs from different SEM bloggers/sites. 1. Top Rank Blog’s Big List Over 400 internet marketing [...]

How to Get Search Engine Traffic to New Websites

Once your new website is created according to the small business website tips, the next step is to get search engine traffic to your website. Search engine traffic can come from Organic search (search engine optimization aka SEO) Paid search (pay-per-click aka PPC) Organic Search Traffic (SEO) Search engines (e.g. Google, Yahoo and Bing) has [...]

Incorporates Paid Search into Overall Marketing Strategies

Besides large size companies with internationally well-known brands, more and more medium size companies have been starting to incorporate paid search (or PPC) into their overall Marketing strategies. Below are the benefits of doing so: Increasing Sales via PPC Generating sales (or increasing sales) via your e-Commerce website within short period of time is definitely [...]

PPC Marketing vs Search Engine Optimization

Search has become an essential component for any online business, as more and more potential customers have realized search is a great way to research, find and purchase the products or services they want. As a decision maker of an online business, you will certainly want to utilize search as a tool. You will often [...]

Search Engine Marketing is PPC and SEO

Search Engine Marketing is the combination of PPC and SEO. PPC (Pay Per Click or Paid Search) You pay the PPC search engines who rank your web page by placing a text ad within their ‘sponsored link’ search results. Google Adwords and Yahoo Search Marketing (Microsoft Bing Adcenter) are two very popular and effective paid [...]