IIS Log Files Format, Search Engine Spider in Internet Information Services

Websites’ log files contain both user and search engine spider information for webmasters and SEO professionals to analyze. Log files also have information that web analytics tools (e.g. Google Analytics) isn’t able to provide. SEO Glossary has a short description of log file: A Log file (or web server log) records all information about a [...]

Schema.org, Microdata Markup Standards for Webmasters

Schema.org offers a shared collection of schemas (or html tags) that webmasters can use to markup web pages. Websites’ pages are often generated dynamically into HTML from structured data that are directly extracted from databases. With Schema.org’s markup standards, Google, Yahoo and Bing can understand the information on web pages through the original structured data [...]

Optimize SEO META Tags, Page Title, Description, Keywords, Robots

SEO glossary provides definitions for the common SEO META tags that are found within the opening HEAD tag and closing HEAD tag of web pages: Page title tags META description tags META keywords tags META Robots tags META Tags for SEO Google offers official overviews (1 and 2) on SEO META tags. META tags are [...]

Google vs Bing Search Algorithms

I previously revised Google’s, Yahoo’s, and Bing’s search engine ranking factors from Canadian SEO guru Stephen Noton’s 2006 findings. Google, Yahoo, and Bing search algorithms With Bing-Yahoo Search Alliance, targeting the major English-speaking markets through search engine optimization will require to master: Google SEO Bing SEO Google’s 200 Ranking Factors Microsoft’s Bing search engine tried [...]

SEO Glossary

Search engine optimization (SEO) is an important technique for webmasters are responsible to create and manage websites. The basic SEO glossary is a reference for webmasters and SEO beginners to understand search engine terminologies. 0 200 Status Code 200 means status ok in which the file request was successful. 301 Redirect 301 redirect means moved [...]

Submit Sites to Google, Yahoo, Bing Local Business Search

If you own local business stores with physical addresses, submit your business websites to Google’s, Yahoo’s and Bing’s local business listings. Search engine users find local businesses through Google Maps, Yahoo Maps and Bing Maps, so inclusion to search engines’ local business listings will increase your sites’ chances of getting found through Google, Yahoo and [...]

Keyword Stuffing

Keyword stuffing is a black hat SEO technique used by webmasters to boost a website’s organic search engine ranking. Webmasters “stuff keywords” by ensuring the same keywords appear on a webpage excessive number of times where user experience is usually sacrificed. Keyword stuffing is completely outdated and adds no value to a website’s search engine [...]

Google, Yahoo and Bing Search Algorithms Revised

Stephen Noton re-posted the major factors of search engine algorithms for Google, Yahoo and Bing. He originally reviewed the SEO algorithms in 2006, but ever since then the algorithms of the top three search engines have been updated. Google’s Algorithm Yahoo’s Algorithm Bing’s Algorithm Stephen Noton’s 14 main Points to Google’s search algorithm: Website’s IP [...]

Inhouse SEO Tips

Your SEO team is to do in-house SEO for a large organization’s website. Often the major obstacles are not the technical issues, but the company’s culture and bureaucracy. Successful SEO requires buy-in at the corporate level where your SEO team will influence and educate the people and together you will have to find the mutual [...]

SEO Tips from Stephen Noton

I recently interviewed one of the most experienced Internet marketing experts, Stephen Noton, who has 11 years of experience on consulting and training individuals and businesses across different countries. Stephen has worked with companies including Dell Computers, Alibaba, and Global Sources on SEO/SEM projects. Before Google existed Stephen started optimizing web sites for organic search [...]

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