PPC Blog by Gordon Choi

Google’s algorithm for ranking websites rely heavily on a site’s link popularity which are essentially both the quality and quantity of inbound links pointing to the site. However over the years, Google has discovered other ways to more effectively and fairly rank web pages. It has been collecting enormous user interacted and generated data from [...]

Posted in: Branding, Google, Internet Marketing, PPC, SEO, Usability | No Comments

Canonicalization is the process of picking the best URL when there are several choices, according to Google’s Matt Cutts. Consider canonicalization that refers to home pages like the examples below:
* www.example.com
* example.com/
* www.example.com/index.html
* example.com/home.asp
All of the above URLs seem to be the same URL, however, technically they are all different (the www version is essentially [...]

Posted in: Google, Link Building, SEO | No Comments

Selected web sites have been given Sitelinks on Google search result pages since awhile ago. Google Sitelinks are links that appear directly underneath the search result of a site and are determined by Google’s algorithms. Currently, Sitelinks are only shown for top search results.

Google usually shows 2 to 8 Sitelinks for a site.
Google usually gives [...]

Posted in: Google, SEO | 2 Comments

Previously I have listed the SEO link building check points which are off-page SEO and can be considered by SEO strategists before planning their link building campaigns. Search engine optimization link building techniques are categorized into natural link building, unnatural link building, reciprocal link exchange, and linkbait.
Natural Link Building
A webmaster or blogger produced good content [...]

Posted in: Link Building, SEO | No Comments

These are the 3 SEO qualities that are often underestimated when optimizing PPC campaigns on Google Adwords: PageRank, domain age and web page content. By properly implementing these SEO qualities to your Adwords campaigns, Quality Score will be improved.
PageRank
PageRank is rather a famous quality of Google on the organic search engine optimization. Although it is [...]

Posted in: Adwords, Google, PPC, SEO | 1 Comment

Webmasters who are to put up new websites all will face decisions to whether host with a shared IP or a dedicated IP. With a share IP address, there are multiple websites that are being hosted on the same IP address. With a dedicated IP address, you are the only user of that address.
Some webmasters [...]

Posted in: Google, SEO | No Comments

MSN has a much smaller search market share than it is of Google. However, the traffic quality of MSN should not be underestimated. Many SEO experts argued that MSN in general has higher conversion rate than Google. So as long as you have already optimized your website for Google, it cannot hurt to SEO your [...]

Posted in: Link Building, MSN, SEO | 1 Comment

For those webmasters and SEO specialists who use Firefox browsers, Compete Ranking has been incorporated into the Search Status toolbar which is a really useful Firefox extension.
2007-05-15: ver 1.19 - Compete.com added! Compete ranking for the current domain now appears in a new bar alongside PageRank and Alexa Rank, with estimated visitors in the menu [...]

Posted in: SEO | 1 Comment

Before a website can rank well in the search engine result pages, it has to be indexed by the search engine spiders. A search engine spider (robot) will visit one of your pages and look for links on the page. It will follow the links on the page to other pages. All the web pages [...]

Posted in: SEO | No Comments

Search engines tend to give higher importance to inbound links pointing to your website from your own industry segment. Any backlinks pointing from sites of totally unrelated industries will have their link value considerably reduced.
For example, a flight reservation site is highly benefited from a backlink pointing from a related industry sites such as a [...]

Posted in: Link Building, SEO | No Comments