Future of SEO to Integrate with Branding and Usability

Google’s algorithm for ranking websites rely heavily on a site’s link popularity which are essentially both the quality and quantity of inbound links pointing to the site. However over the years, Google has discovered other ways to more effectively and fairly rank web pages. It has been collecting enormous user interacted and generated data from [...]

Testing Google Keyboard Shortcuts

I enabled “Keyboard Shortcuts” today, which is one of the features available to users from Google Experimental Search. Google’s Keyboard Shortcuts allows you to navigate Google’s natural search results, and move between search results and Google’s search box with only your keyboard. Effectively this feature reduces the use of your mouse.

There are a total 3 [...]

Google Improving User Experience and Stickiness

Google seems to be trying continuously to improve both user experience and stickiness on its web search and PPC ads. If you use Google regularly, you could already have spotted most of the minor and major changes below. The first example is on the search box, in which it normally looks like:

Below is the extended [...]

Google Localizing Guge News In China

Google recently tried to further localize its products in China. This time, it is the Guge News (news.Google.cn). Besides the Standard version, Google introduced two other versions to its Guge News: Text-only and Image-intensive versions.

The Standard version

The Text-only version

The Image-intensive version

iGoogle Homepage Hong Kong Version Launched

Google recently launched a new version of iGoogle home page to all Hong Kong users.
With this iGoogle Hong Kong homepage, the search box is located at the top. Right below the search box there is an option for users to switch between English and Chinese Traditional languages. The page consists of 5 sections in boxes:

News
Trends
Personal [...]

New Look With China Yahoo! Search

China Yahoo! Search recently launched a new home page which is still in Beta.

It is believed the newly launched search homepage will bring a more Chinese localized look-and-feel and will also improve usability. Earlier this year China Yahoo! became the official name instead of the old name Yahoo! China, which was an early sign of [...]

Baidu Becoming A New Chinese Word

Baidu seems to be making itself not simply a brand in China, but also a new Chinese word. On Baidu’s search button, it was used to simply say “Baidu Search”, but it has been changed to say “Let’s Baidu”.

Baidu may be making itself a Chinese word and may be following the trend of Google (For [...]

China Yahoo! Is The New Name

There is no more Yahoo! China, as last week it has been renamed China Yahoo!. You will find the new convention of its Chinese name has even been reflected on its logo of the official China Yahoo! portal, if you can read Chinese!

In terms of the Chinese language naming convention, it actually sounds a little [...]

Google To Blend News Into Web Search Results

Search Engine Land announced that Google is to integrate news with web search results.
Shortly, news results will no longer be inserted into web pages using a OneBox format. Instead, they will be blended into the regular search results (we can’t yet show you how this looks, because the changes are still going live — more [...]

Microsoft Live Search Recognizing Adcenter

I remember several months ago I posted about doing a search on Live Search in which the the word “Adcenter” was recognized as a possible misspelled word to Adventer. It is great that Live Search’s algorithm has since stored its self-developed paid search marketing platform brand into its dictionary database.

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