Google Maps Available In Chinese Simplified Language
Google has made its maps services available in Chinese Simplified language awhile ago. If you drill down onto details, some of the large cities like Beijing or Shanghai have much more street details on the maps than other less significant places in China.
Hong Kong as one of the major cities of China (in which it [...]
Baidu Launched New Homepage - More Sociable
Chinese search engine Baidu.com launched its new homepage last month. The major changes are the inclusion of the login link on the top right corner (which is similar to Google’s) and a link to Baidu Space (which is a popular social networking space rolled out last year).
It is suspected the changes are to make Baidu [...]
Do You Mean Adcenter or Adventer?
Google is certainly not the only search engine that advertises its own PPC platform (Adwords) on its own PPC sponsored links. Today on Live.com, you can also see Microsoft advertises its own PPC platform (Adcenter) on its own PPC sponsored links.
Unfortunately, a search on keyword ‘adcenter’, Live search seems to think the user has made [...]
Google New Sitelink Algorithm Analysis
Google has recently included additional page links or Sitelinks below some search results.
Do a search on ‘Skype’ and you get the official Skype site on top position followed by its numerous Sitelinks:
Similarly, do a search on ‘Taobao’ and you also get the official Taobao site on top position with its Sitelinks showing below it:
Here is [...]
Preventing Search History Privacy Leak
Have you ever imagined your favorite search engine is collecting data about your search behavior? This is why you get free services from search engines. For instance with Google just to name a few, you can sign up for a free email account (Gmail), a personalized search account (Google Personalized Search), a desktop search on [...]
Searchers Prefer Longer Keyword Phrases
More Internet searchers tend to prefer using longer keyword phrases when doing searches on search engines. Most people use 2 word keyword phrases in search engines. Searches on 3 word keyword phrases have slightly increased from July 2005 to July 2006 (See below, a report from OneStats.com). From a year ago, searches on 1 and [...]
Searcher Behavior On Yahoo!
Director of Retail Category of Yahoo! Search Marketing, Diane Rinaldo, provided some good examples to both SEO and PPC experts that they must bear in mind about the importance of search behaviors.
In the auto industry, the majority of auto purchasers see search as the first place for information. Search helps auto purchasers to narrow the [...]
Searcher Behavior
Understanding Internet searcher behavior is an essential aspect of both effective SEO and PPC advertising, as Internet searchers interact with search engines in different ways. Interactive Local Media of the Kelsey Group has performed an interesting research about the behaviors of Internet searchers.
Email is still the number one primary daily activity of Internet users with [...]
