Web Analytics vs Web Log

What analytics tools have you been relying on for understanding the traffic, users, and customers of your website? In reality you can rely on web analytics that are either: Web log-based JavaScript-based Web Log-Based Analytics Web log-based means you are getting the web/traffic data directly from your web server’s log files. Web log captures a [...]

SEO Analytics, PPC Analytics, Web Analytics for China Internet

If you are one of the online marketers, PPC marketers, SEO guys, web analysts, and/or webmasters acquiring new businesses through Chinese Internet market: Online marketers and search marketers working within China’s Internet will require research tools for understanding trends and keywords, and will need to automate PPC marketing and social media marketing operations. SEO professionals [...]

Web Analytics Essentials

I talked about Web Analytics Essentials at Search Engine Strategies (SES) Shanghai 2012 through the recommendation from Eddie Choi (of SES Advisory Board) and Adaline Lau (of Clickz Asia’s Chief Editor): Web Analytics Principles and Scope Google Analytics Basic Setup Web Analytics Reports & KPI Metrics for Web Analysts focusing on SEO and SEM Google [...]

Social Media Tracking, How Social Affects SEO

I talked about some social media tracking tools at Search Engine Strategies (SES) Shanghai 2012 during the “How Social Affects SEO” panel with two other speakers, Bill Hunt (of Back Azimuth) and TR Harrington, with the help of panel moderator Mike Grehan. All slides by gordonchoi on Slideshare.net The social media tracking tools: Google Analytics [...]

AddThis Social Bookmarking, Sharing Tool, Addthis Analytics

AddThis is a free social bookmarking and sharing tool that allows your website’s visitors to share content to social network sites, social bookmarking sites, blogging platforms, instant messaging services and email services. AddThis also offers analytics to track the sharing / bookmarking activities of your site’s visitors. Set Up AddThis Social Bookmarking / Sharing AddThis [...]

Baidu Analytics Heatmap Report

Baidu has added heatmap report to Baidu Analytics. Wikipedia defines a heat map as: A graphical representation of data where the values taken by a variable in a two-dimensional map are represented as colors Heat Map on Baidu Analytics The heatmap report: Shows graphical click patterns of your website’s visitors when they navigate your site’s [...]

Yahoo Web Analytics

Yahoo Web Analytics (YWA) was made available to Yahoo’s search and display advertisers who are supported by dedicated Yahoo account teams, after Yahoo acquired web analytics software IndexTools. If you have a Yahoo Search Marketing (PPC) account, then you are eligible to use Yahoo Web Analytics. Set Up Yahoo Web Analytics (YWA) Yahoo Web Analytics [...]

Web Analytics Bounce Rate

Bounce rate is a web analytics metric that measures visitors’ quality to a site. Web (landing) pages’ high bounce rates often cause websites to have low conversion rates. Definition of Bounce Rate Wikipedia’s definition and formula of bounce rate: Bounce Rate represents the percentage of initial visitors to a site who “bounce” away to a [...]

Baidu Analytics

Baidu Web Analytics was launched in Beta to Baidu.com’s advertisers and publishers. Baidu Web Analytics Reports You can use Baidu Web Analytics to track all the web traffic visiting your web site and view reports. Visitors Reports by Countries, Regions and Cities Traffic Sources Reports by Search Engines and Referring Sites Content Reports by Your [...]

Useless Web Site Metrics

The success of your small business website depends on the web metrics you choose to measure, the data you capture and the actions you determine to apply on your web site. Google Analytics, a free web analytics tool, offers multiple reports with many web metrics (Google Analytics metrics) for you to analyze the performance of [...]