Not long ago Yahoo have had long discussions with Microsoft about a possible partnership between the two giant companies. Rather on 12 June 2008 Yahoo found the right answers in Google. Google’s expertise and technologies in leveraging from paid search have eventually sealed the partnership with Yahoo.
Google has been leveraging effectively from tail keywords with [...]
Koubei.com is to merge with Yahoo China (cn.yahoo.com), one of the web properties owned by China’s largest Internet company Alibaba group. The popular Hangzhou based site Koubei.com is a life community which mainly focuses on classifieds related to real estate property renting, local restaurants, and entertainment venues.
The merge with Koubei.com is believed to enhance Yahoo’s [...]
Yahoo has the second largest market share as a search engine. In the area of paid search, its Panama platform has been improving gradually over the past months. The list of latest improvements were announced on the official Y!SM blog.
With PPC being a great channel for both new lead generation and high volume of sales [...]
Posted in: PPC, YSM, Yahoo | 3 Comments
Yahoo Search Marketing Blog announced the Minimum CPC for keywords will no longer be fixed close to the end of February 2008.
Starting in the next several weeks, the minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. Your new minimum bids can be lower or higher than $.10. [...]
Posted in: PPC, YSM, Yahoo | No Comments
As a long time Yahoo Search Marketing (formerly Overture) user, from time to time I do get emails like the one below regarding credit refund.
Here’s some great news for you: You saved [$**] with us from [Date] to [Date] in your account as a result of our pricing discounts.
What are the discounts that I’m receiving [...]
Posted in: Contextual Advertising, PPC, YSM, Yahoo | No Comments
In early 2007 when Yahoo Panama was officially launched, its geo-targeting feature came automatically with a map for advertisers to opt-out regions or countries in which they do not want their ads to be shown. Recently, Google implemented its Maps services into the location targeting feature of Adwords.
Honestly, with a visual map in front of [...]
Being a long time Yahoo Search Marketing user, occasionally you would receive notifications about the account. The alert below is about the built-in Analytics feature.
Account Notification: Analytics data for account [*Number*] has not been received since [**Time and Date**] and analytics settings have been deactivated at this time. To restart the recording of analytics data, [...]
Posted in: PPC, YSM, Yahoo | No Comments
Yahoo! Search Marekting recently launched a new feature called Tune-up. It is an optimization tool that will give suggestions to advertisers to adjust their keyword Max CPC while allowing the advertisers to spend little effort and time.
The Tune-up feature works on the campaign level and works better when you have collected more campaign history.
You can [...]
Posted in: PPC, YSM, Yahoo | No Comments
As an advertiser on Yahoo! Search Marketing, now you are allowed to settle your bills via Paypal. All you will need is to sign up for a Paypal account, if you do not currently have one.
Also, if you are an online retailer already (who sells online and gets paid via Paypal), starting in May 2008 [...]
Posted in: Ecommerce, PPC, YSM, Yahoo | No Comments
Yahoo! recently has introduced two new improvements to its paid search marketing platform.
Ad testing can be quite an important strategy in PPC marketing. The more relevant the adcopy, the better chance it receives more clicks. This has a positive impact to improve the click-through-rate (CTR) and the quality score of an ad (or the keywords [...]