Yahoo Exits Search, Replaces by Microsoft Adcenter and Bing

Yahoo and Microsoft finally agreed a deal in which Yahoo search will be powered by the search algorithm of Microsoft’s new search engine Bing. In return, Yahoo will receive a large portion of the search ad revenue.
Changes in Paid Search
Yahoo’s current organic search results and paid search results will be replaced by Bing’s search results. [...]

Google Pulled Yahoo Ad Deal

Google ended all efforts in pursuit of the Yahoo-Google ad partnership. This effectively allows Yahoo’s search pages to be independent of any other formats of non-Yahoo search ads.
Senior Vice President, David Drummond wrote on Google’s official blog:
After four months of review, including discussions of various possible changes to the agreement, it’s clear that government regulators [...]

APT from Yahoo Launched

Yahoo announced the launch of the new advertising platform – APT from Yahoo!
Yahoo CEO Jerry Yang said on the YCorp Blog:
I started dreaming about this day 18 months ago, when I laid out my vision for our board of directors on how Yahoo! could play a unique role in changing the face of online advertising… [...]

Benefits of Yahoo-Google Partnership

Not long ago Yahoo have had long discussions with Microsoft about a possible partnership between the two giant companies. Rather on 12 June 2008 Yahoo found the right answers in Google. Google’s expertise and technologies in leveraging from paid search have eventually sealed the partnership with Yahoo.
Google has been leveraging effectively from tail keywords with [...]

Yahoo Mail Unlimited Storage

The launch of Gmail a couple of years ago has certainly changed the way we see and use web-based email services. I still remember when Google announced email users will never have to delete a single old email from their web-based mailboxes. It started with 1 Gigabyte of free storage and is still growing bigger.
Now [...]

Yahoo Leading in Yellow Pages Searches

Yahoo! is leading in Yellow Pages Searches with 23.9% of total US market share.

Yahoo! Sites: 23.9%
Verizon SuperPages: 20.1%
Google Sites: 12.5%
Yellowpages.com: 12.0%
Time Warner Network: 7.7%
Local.com: 5.9%
InfoSpace Network: 5.1%
Dexonline.com: 4.1%

The results were recently released by comScore. According to comScore,
The study is the second in a two-part series that analyzes the growing consumer trend of researching local information [...]

Top 20 Yahoo Misspelled Keywords

Yahoo! Buzz Log released their top 20 misspelled keywords. The keywords within ( ) are the corresponding correct spellings.
1. Rachel Ray (Rachael Ray)
2. Tatoos (Tattoos)
3. Scarlett Johanson (Scarlett Johansson)
4. Wierd Al Yankovic (Weird Al Yankovic)
5. Evanesence (Evanescence)
6. Soduku (Sudoku)
7. Barbara Streisand (Barbra Streisand)
8. Louis Vitton (Louis Vuitton)
9. Jamie Presley (Jaime Pressly)
10. Jimmy Buffet (Jimmy Buffett)
11. [...]

Yahoo Searcher Behavior

Director of Retail Category of Yahoo! Search Marketing, Diane Rinaldo, provided some good examples to both SEO and PPC experts that they must bear in mind about the importance of search behaviors.

In the auto industry, the majority of auto purchasers see search as the first place for information. Search helps auto purchasers to narrow the [...]

Yahoo Parts Way with MSN Search

As of 1 July 2006, MSN will not longer display Yahoo! Search Marketing search results on its sponsored links. Yahoo! expect that MSN will continue to display Yahoo! Search Marketing Content Match listings and Sponsored Search listings in US and non-US markets respectively, beyond June 2006. However, Yahoo! announced that the Search traffic to its [...]

How to Find Fifa 2006 Scores on Yahoo Search

Yahoo! Search has certainly been catching up closely to Google search results.
Enter ‘Fifa 2006 England’ into Yahoo! Search gives you England’s scores from their three latest Fifa World Cup matches.

Put ‘Fifa 2006 Group B’ into Yahoo! Search, you will get Group B’s standing.

keep looking »