Yahoo.com PPC Resellers Search Impressions Prices

Through Yahoo Search Marketing, you can market your website on Yahoo.com and other Yahoo international/global domains, before Yahoo moves all search marketing to Microsoft Bing Adcenter. In China, many Chinese advertisers do not have: The “know-how” to do Yahoo search engine marketing outside of China. The time to manage their own Yahoo PPC accounts. The [...]

Yahoo Dropped Keyword Minimum Bids

Yahoo Search Marketing decided to drop Sponsored Search minimum CPC across many keywords. The affected keywords happened to be keywords that were previously put on inactive status (automatically based YSM’s Quality Index) – That was how Yahoo penalized low quality ads and keywords. The YSM email that was sent out to advertisers insisted the change [...]

Yahoo PPC Automatic Account Optimization

Yahoo quietly amended the Yahoo Search Marketing program terms and officially launched Automatic Account Optimization to help small- to mid-sized YSM advertisers. OPTIMIZATION. In the U.S. only, for those advertisers not bound by an Insertion Order, we may help you optimize your account(s). Accordingly, you expressly agree that we may also: (i) create ads, (ii) [...]

Yahoo Search Marketing Increases Blocking to 500 Domains

Yahoo Search Marketing Platform Panama now allows you to block up to 500 domains. Before this change, it was up to 250 domains. You block a domain (site) as you may not want to: Show your Yahoo PPC ads on your competitors’ sites or websites that talk about your site’s products or services negatively. Receive [...]

Yahoo PPC Global Strategies

Yahoo’s search marketing platform Panama is second to Google’s Adwords platform regarding reach of audience, traffic quality and system functionalities. Yahoo Panama should be the second search engine you consider when you are setting up your global PPC strategies. Starting with a single country before replicating Whether you are starting a keyword list from scratch [...]

Yahoo Search Marketing Problems

Yahoo has the second largest market share as a search engine. In the area of paid search, its Panama platform has been improving gradually over the past months. The list of latest improvements were announced on the official Y!SM blog. With PPC being a great channel for both new lead generation and high volume of [...]

Yahoo PPC Removes Fixed Minimum CPC

Yahoo Search Marketing Blog announced the Minimum CPC for keywords will no longer be fixed close to the end of February 2008. Starting in the next several weeks, the minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. Your new minimum bids can be lower or higher than [...]

Yahoo PPC Low Quality Click Refund

As a long time Yahoo Search Marketing (formerly Overture) user, from time to time I do get emails like the one below regarding credit refund. Here’s some great news for you: You saved [$**] with us from [Date] to [Date] in your account as a result of our pricing discounts. What are the discounts that [...]

Yahoo Search Marketing Conversion Tracking

Being a long time Yahoo Search Marketing user, occasionally you would receive notifications about the account. The alert below is about the built-in Analytics feature. Account Notification: Analytics data for account [*Number*] has not been received since [**Time and Date**] and analytics settings have been deactivated at this time. To restart the recording of analytics [...]

Yahoo PPC Tune-Up

Yahoo! Search Marekting recently launched a new feature called Tune-up. It is an optimization tool that will give suggestions to advertisers to adjust their keyword Max CPC while allowing the advertisers to spend little effort and time. The Tune-up feature works on the campaign level and works better when you have collected more campaign history. [...]

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