Pay Your Yahoo Panama Account via Paypal

As an advertiser on Yahoo! Search Marketing, now you are allowed to settle your bills via Paypal. All you will need is to sign up for a Paypal account, if you do not currently have one.
Also, if you are an online retailer already (who sells online and gets paid via Paypal), starting in May 2008 [...]

Yahoo PPC Ad Tests

Yahoo! recently has introduced two new improvements to its paid search marketing platform.
Ad testing can be quite an important strategy in PPC marketing. The more relevant the adcopy, the better chance it receives more clicks. This has a positive impact to improve the click-through-rate (CTR) and the quality score of an ad (or the keywords [...]

Yahoo Search Marketing Traffic Quality Center

One of the posts on the Yahoo! Search Marketing Blog last week announced the launch of the Traffic Quality Center, in which you will learn how to:

Submit requests for click fraud investigation
Install and use Yahoo! Panama’s Conversion Tracking (or Conversion-only Analytics)
Enable and interpret Yahoo Panama’s Tracking URLs
Opt-in or opt-out international traffic

Yahoo Search Marketing Adds Move or Copy Keyword Feature

Last week, Yahoo! Search Marketing included a new feature on Panama – Move or/and Copy keywords.
Previously when you had to re-organize your campaign, Yahoo Panama only allowed you to move or copy an entire adgroup to a different campaign.
I believe this feature is introduced due to popular demand of its advertisers. Many advertisers who used [...]

Yahoo Search Marketing Quality-based Pricing

Last week, Yahoo! introduced quality-based pricing (QBP) to its new PPC advertising program Panama.
Yahoo! Search Marketing advertisers were used to be charged the same for clicks for all traffic partners / websites of Yahoo!. With quality-based pricing, advertisers may be charged less for some clicks based on the quality of the clicks.
We’ll evaluate the quality [...]

Yahoo PPC Optimization Tips

Ever since Yahoo! upgraded its PPC advertising platform from Overture to Panama, it has been emailing advertisers useful optimization tips. Below are just some of them.
Structure your many keywords in multiple adgroups.
Keywords should be grouped in the same ad group only if they are closely related and it makes sense for them to use the [...]

Yahoo PPC Ad Long Descriptions

Have you ever thought why in your Yahoo! Panama account, there is a field called ’short description’ under the ‘Create your ad’ page?

According to a post on the YSM blog, all Yahoo! Search Marketing advertisers will have to make some adcopy changes. From June 2007, Yahoo! Panama will no longer support ad with description over [...]

Yahoo PPC New Ranking Algorithm

Yahoo! is to start introducing a new ranking model to its paid search program (Yahoo! Search Marketing) in the US on 5 February 2007. This was announced yesterday on the YSM Blog.
Keyword Max CPC and ad quality will determine the ranking of an ad in search results. It means the current method, in which ads [...]

Yahoo PPC Keyword Minimum CPC Drops in UK

On 19 January 2007, Yahoo! Search Marketing reduced keyword minimum CPC for all UK accounts to £0.05. Apparently this is what it was back in 2003.
According to Yahoo!, you can check your minimum bid prices of your existing keywords:
For a currently bidded search term, the minimum bid is shown in a separate column Minimum bid [...]

Yahoo Search Marketing Christmas eCard 2006

If you are one of the advertisers making use of Yahoo! Search Marketing, this year you will receive or have already received the Christmas eCard below:

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