Yahoo Search Marketing Management Issues
Many Yahoo! Search Marketing advertisers should have noticed the following messages on the Overture login page today: I believe this is caused by Yahoo!s long-waited upgrade of its PPC platform to the new platform, Panama, which is expected to go live by Q4 this year. Hope this has not frustrated many PPC advertisers on Yahoo! [...]
Yahoo Search Marketing vs Adwords Shopping Cart Icon Comparison
Yahoo! has been making every effort in competing with Google on search. By utilizing Yahoo!’s new partnership with eBay, this time Yahoo! is going to show Paypal cart icons on its PPC ads. This is the same route Google has gone through in which Google Checkout cart icons are showing on Adwords ads. By doing [...]
Yahoo New PPC Platform
Yahoo! will have the largest revamp of its PPC (Pay Per Click) ad platform (Yahoo! Search Marketing) in Q3 of 2006, since its acquisition of PPC technology from Overture in 2003. The most anticipating new feature will be the Quality Index, which is going to be a Google-like algorithm – Quality Score. This will completely [...]
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