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	<title>Comments on: PPC Marketing Specialists</title>
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		<title>By: Scott Clark</title>
		<link>http://www.gordonchoi.com/challenges-facing-by-ppc-specialists-and-their-employers-20071230/comment-page-1#comment-71188</link>
		<dc:creator>Scott Clark</dc:creator>
		<pubDate>Mon, 28 Jan 2008 23:26:38 +0000</pubDate>
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		<description>I would have to question any PPC expert&#039;s move client-side.  One would need to be a risk-averse expert to do this.  Putting it bluntly, if you know how to turn $1 into $2 in any business, you can create your own arrangements.

No other activity in American business offers so much return on money spent other than perhaps organic SEO.</description>
		<content:encoded><![CDATA[<p>I would have to question any PPC expert&#8217;s move client-side.  One would need to be a risk-averse expert to do this.  Putting it bluntly, if you know how to turn $1 into $2 in any business, you can create your own arrangements.</p>
<p>No other activity in American business offers so much return on money spent other than perhaps organic SEO.</p>
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		<title>By: PPC Guy</title>
		<link>http://www.gordonchoi.com/challenges-facing-by-ppc-specialists-and-their-employers-20071230/comment-page-1#comment-68828</link>
		<dc:creator>PPC Guy</dc:creator>
		<pubDate>Sat, 12 Jan 2008 17:11:16 +0000</pubDate>
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		<description>Great post. I absolutely agree. This day and age being a Pay Per Click specialist isn&#039;t enough. In addition to being a Adwords, Yahoo Search Marketing and adCenter expert, nowadays you also need other marketing skills if you are working in a sub department outside an agency. I would recommend for anyone in every profession to diversity their skills.</description>
		<content:encoded><![CDATA[<p>Great post. I absolutely agree. This day and age being a Pay Per Click specialist isn&#8217;t enough. In addition to being a Adwords, Yahoo Search Marketing and adCenter expert, nowadays you also need other marketing skills if you are working in a sub department outside an agency. I would recommend for anyone in every profession to diversity their skills.</p>
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