Comments on: PPC Trends 2008 http://www.gordonchoi.com/challenges-of-paid-search-marketing-in-2008-20080131?utm_source=rss&utm_medium=rss&utm_campaign=challenges-of-paid-search-marketing-in-2008 Search Marketing on Google, Bing, Yahoo and Baidu Tue, 09 Mar 2010 12:18:15 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Setting up an Inhouse PPC Team | Razvan Alexa http://www.gordonchoi.com/challenges-of-paid-search-marketing-in-2008-20080131/comment-page-1#comment-97113 Setting up an Inhouse PPC Team | Razvan Alexa Tue, 19 Aug 2008 01:15:16 +0000 http://www.gordonchoi.com/challenges-of-paid-search-marketing-in-2008-20080131#comment-97113 [...] members who are required in an inhouse PPC team are also slightly different to those of an agency. Paid search markeing challenges in 2008 are no less than those in the previous years, and being able to build a world class PPC team is one [...] [...] members who are required in an inhouse PPC team are also slightly different to those of an agency. Paid search markeing challenges in 2008 are no less than those in the previous years, and being able to build a world class PPC team is one [...]

]]> By: Max Kalehoff http://www.gordonchoi.com/challenges-of-paid-search-marketing-in-2008-20080131/comment-page-1#comment-74509 Max Kalehoff Tue, 12 Feb 2008 21:29:07 +0000 http://www.gordonchoi.com/challenges-of-paid-search-marketing-in-2008-20080131#comment-74509 Hi Gordon, I think you're dead-on with your assumptions, and offer some sound advice. It speaks to the massive complexity facing the marketplace, particularly for small-to-midsize advertisers, and those new to the game. For example, we see that learning multiple ad-network interfaces, analytics and conversion tracking systems are making it very difficult for advertisers to mature and optimize results across networks. The complexity creates entropy which prevents advertisers from succeeding as much as they could, or investing dollars where greatest ROI will be achieved. Additionally, the practice of exporting raw data out of the ad-network systems into Excel, analyzing them, and then re-importing is unproductive, to say the least. There are many other aspects of the current system which are ripe for improvement. Fortunately, I would suggest that two things are happening to counter this trend of complexity and opacity. For one, advertisers will get more sophisticated. Over time, they will demand more transparency and ease in the underlying search networks and systems -- on their terms. Additionally, new tools will enter the marketplace to empower and simplify search advertising. In fact, I would go so far as to suggest that hunger for simplicity will be the primary driver of innovation in online advertising and media over the next decade. Proof of this larger trends is my own startup, Clickable. Our mission is to make search advertising simple and effective. We believe advertising should be easy, effective and accessible to all. And we know that can be achieved through simple, powerful tools that yield transformational results. In addition to polarizing the notion of search by introducing search concepts in plain-English terms, we're introducing the notion of "analytics 2.0" where our SEM management tool delivers prioritized recommendations -- NOT overwhelming analystics, dials and features. If you'd like to speak with us about what we're doing, or try out the system, please let me know at mkalehoff at clickable dot com. Best regards, Max Hi Gordon,

I think you’re dead-on with your assumptions, and offer some sound advice. It speaks to the massive complexity facing the marketplace, particularly for small-to-midsize advertisers, and those new to the game.

For example, we see that learning multiple ad-network interfaces, analytics and conversion tracking systems are making it very difficult for advertisers to mature and optimize results across networks. The complexity creates entropy which prevents advertisers from succeeding as much as they could, or investing dollars where greatest ROI will be achieved. Additionally, the practice of exporting raw data out of the ad-network systems into Excel, analyzing them, and then re-importing is unproductive, to say the least. There are many other aspects of the current system which are ripe for improvement.

Fortunately, I would suggest that two things are happening to counter this trend of complexity and opacity. For one, advertisers will get more sophisticated. Over time, they will demand more transparency and ease in the underlying search networks and systems — on their terms. Additionally, new tools will enter the marketplace to empower and simplify search advertising. In fact, I would go so far as to suggest that hunger for simplicity will be the primary driver of innovation in online advertising and media over the next decade.

Proof of this larger trends is my own startup, Clickable. Our mission is to make search advertising simple and effective. We believe advertising should be easy, effective and accessible to all. And we know that can be achieved through simple, powerful tools that yield transformational results. In addition to polarizing the notion of search by introducing search concepts in plain-English terms, we’re introducing the notion of “analytics 2.0″ where our SEM management tool delivers prioritized recommendations — NOT overwhelming analystics, dials and features.

If you’d like to speak with us about what we’re doing, or try out the system, please let me know at mkalehoff at clickable dot com.

Best regards,
Max

]]> By: Pat Stroh http://www.gordonchoi.com/challenges-of-paid-search-marketing-in-2008-20080131/comment-page-1#comment-73530 Pat Stroh Tue, 05 Feb 2008 15:26:14 +0000 http://www.gordonchoi.com/challenges-of-paid-search-marketing-in-2008-20080131#comment-73530 Gordon, I agree with your points about the challenges facing paid search. I would add that a major challenge for enterprise search (large, international companies often with many sub-brands) is the coordination among search campaigns and their other media. As you also point out, accurate ROI estimation is crucial, including the cross-channel ties between search and the media mix (TV, direct mail, etc.) Regards, Pat Gordon,
I agree with your points about the challenges facing paid search. I would add that a major challenge for enterprise search (large, international companies often with many sub-brands) is the coordination among search campaigns and their other media. As you also point out, accurate ROI estimation is crucial, including the cross-channel ties between search and the media mix (TV, direct mail, etc.)
Regards,
Pat

]]> By: Challenges of Paid Search Marketing in 2008 - Affordable Website Marketing - Just another website promotion and online advertising weblog about seo and search engine marketing http://www.gordonchoi.com/challenges-of-paid-search-marketing-in-2008-20080131/comment-page-1#comment-72314 Challenges of Paid Search Marketing in 2008 - Affordable Website Marketing - Just another website promotion and online advertising weblog about seo and search engine marketing Fri, 01 Feb 2008 19:17:53 +0000 http://www.gordonchoi.com/challenges-of-paid-search-marketing-in-2008-20080131#comment-72314 [...] post by Gordon Choi and posted by Alfred [...] [...] post by Gordon Choi and posted by Alfred [...]

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