Yahoo China is Now China Yahoo

There is no more Yahoo! China, as last week it has been renamed China Yahoo!. You will find the new convention of its Chinese name has even been reflected on its logo of the official China Yahoo! portal, if you can read Chinese!

    China Yahoo New Logo

In terms of the Chinese language naming convention, it actually sounds a little more formal and convenient to pronounce China Yahoo! than the other way around.

Although on the China Yahoo! web search home page, you can’t see the new logo.

    China Yahoo Search Logo Remains The Same

Comments

One Response to “Yahoo China is Now China Yahoo”

  1. Tony on May 25th, 2007 12:51 pm

    Marketers sometimes fail in understanding the subtleties of local markets. Another example is when Pepsi launched a campaign in South America. The slogan “Come Alive with Pepsi” was translated into Spanish. It came out as “Pepsi Resurrects the Dead”!

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