May 21st, 2007
China Yahoo! Is The New Name
There is no more Yahoo! China, as last week it has been renamed China Yahoo!. You will find the new convention of its Chinese name has even been reflected on its logo of the official China Yahoo! portal, if you can read Chinese!
In terms of the Chinese language naming convention, it actually sounds a little more formal and convenient to pronounce China Yahoo! than the other way around.
Although on the China Yahoo! web search home page, you can’t see the new logo.
Marketers sometimes fail in understanding the subtleties of local markets. Another example is when Pepsi launched a campaign in South America. The slogan “Come Alive with Pepsi” was translated into Spanish. It came out as “Pepsi Resurrects the Dead”!
[...] bring a more Chinese localized look-and-feel and will also improve usability. Earlier this year China Yahoo! became the official name instead of the old name Yahoo! China, which was an early sign of effort in localising Yahoo! in [...]