http://www.gordonchoi.com/china-yahoo-is-the-new-name-20070521?utm_source=rss&utm_medium=rss&utm_campaign=china-yahoo-is-the-new-name Web Analytics Insights, SEO/PPC Tools/Tips, Google Plus Fri, 03 Feb 2012 03:28:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.gordonchoi.com/china-yahoo-is-the-new-name-20070521/comment-page-1#comment-20399 Tony Fri, 25 May 2007 12:51:47 +0000 http://www.gordonchoi.com/china-yahoo-is-the-new-name-20070521#comment-20399 Marketers sometimes fail in understanding the subtleties of local markets. Another example is when Pepsi launched a campaign in South America. The slogan "Come Alive with Pepsi" was translated into Spanish. It came out as "Pepsi Resurrects the Dead"! Marketers sometimes fail in understanding the subtleties of local markets. Another example is when Pepsi launched a campaign in South America. The slogan “Come Alive with Pepsi” was translated into Spanish. It came out as “Pepsi Resurrects the Dead”!

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