Chinese Keyword Research Tools

Chinese keyword research tools are required when you are to market your Chinese websites in the China market through search engine optimization (SEO) and search engine marketing (SEM).

Search Engines’ Official Keyword Research Tools

Search engines Baidu and Google possess the largest Chinese keyword databases and offer official SEM keyword research tools for Chinese keywords:

Chinese Keyword Search Trends

Google and Baidu has also made Chinese keyword search trends / insights available through:

Hot trends on Chinese keyword searches are provided by Google and other Chinese search engines including Baidu, Sogou and Soso:

Other Chinese Keyword Research Tools

Google’s Wonder Wheel Tool offers a different way for keyword research by providing “related keywords” to your core keywords.

Comments

One Response to “Chinese Keyword Research Tools”

  1. Vicki Grey on August 24th, 2011 7:06 pm

    Hi Gordon:

    Google Analytics question… Is it possible to manually tag urls for campaigns and pass chinese characters so they appear in GA reports? For instance, a colleague has a media buy coming up with Baidu and wants to pass a chinese phrase into the utm_term parameter.

    I’ve tested this myself using GA’s campaign url builder which encodes the chinese characters. But what gets fired off to Google and sent in reports looks like this:

    utmctr=\Ô%207.1ðS (in firefox)
    or
    utmctr=??%207.1?? (in IE)

    Landing page is indeed UTF-8.

    I’m thinking this is not going to work and I should have the colleague translate all her keyword tags into English?

    Thanks in advance for your advice!

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