Google Analytics question… Is it possible to manually tag urls for campaigns and pass chinese characters so they appear in GA reports? For instance, a colleague has a media buy coming up with Baidu and wants to pass a chinese phrase into the utm_term parameter.

I’ve tested this myself using GA’s campaign url builder which encodes the chinese characters. But what gets fired off to Google and sent in reports looks like this:

utmctr=\Ô%207.1ðS (in firefox)
or
utmctr=??%207.1?? (in IE)

Landing page is indeed UTF-8.

I’m thinking this is not going to work and I should have the colleague translate all her keyword tags into English?

Thanks in advance for your advice!