PPC Blog by Gordon Choi

Google has made the click fraud figures transparent to its Adwords advertisers in the form of reports. This is apparently a good step forward of the search giant who has been criticized for not taking click fraud problems seriously.

I reckon it is only a matter of time that Google’s major PPC competitor Yahoo! Search Marketing will follow Google’s approach. Even MSN Adcenter may have to come up with a way to report click fraud activities.

Posted in: Adwords, Google, PPC