Google offered a reply to the recent content farm sites’ search engine spam issues.
What are Content Farm Sites?
Content farms are large quantities of low quality content that can spam search engine results. Content farm sites are intended to:
- Acquire visitors from search queries through search engines
- Drive the search engine visitors to click on ads that are on the content farm sites
Wikipedia defines content farm sites:
Content farms are companies that employ large numbers of writers to generate large amounts of textual content. Content farms are criticized for providing relatively low quality content as they maximize profit by producing just “good enough” rather than best possible quality articles. Search engines see content farms as a problem, as they tend to bring the user to the less relevant and lower quality results of the search.
Google Search Algorithm Update
- Sites that copy other sites’ content and sites with low levels of original content
- The ranking of over 2% of search queries
Blekko Bans Content Farm Sites
Blekko.com, the slashtag search engine, is to remove a list of content farm sites from search results:
Google’s Content Farm Algorithm, Scraper Algorithm
Barry Schwartz on Search Engine Round Table said:
- Google hasn’t yet algorithmically block content farms.
- Google has launched a scraper algorithm to prevent low quality content from showing up in Google’s SERP.