Content Is Relevancy, Google SEO
Anyone who uses Google must have noticed Google’s search results are about relevancy and how Google presents search results is about SEO usability.
Relevance in Google Adwords
In 2006, Google has implemented many changes to Adwords to make Google’s PPC results more relevant to users.
- Adwords imposes financial penalties to advertisers participating in search arbitrage with landing pages that contain excessive Adsense Ads and affiliate links by raising Adwords keyword minimum CPC.
- Adwords advertisers who have keyword minimum cost-per-click bid automatically increased due to low landing page quality may decide to either optimize the landing pages.
Relevance in Google Organic Search Results
However, web page quality has always been an important factor for websites to rank well in Google’s SERP. The era of making quick cash from content-less web pages has long gone due to Google’s effort to impose web spam penalties and introduce usability to SEO.
Comments
-
-
-
Follow Gordon Choi
-
Categories
- 2nd Tier PPC
- Adcenter
- Adwords
- Adwords Content Network
- Adwords Management
- Adwords Reports
- Adwords Strategies
- Adwords Tips
- Adwords Tools
- B2C Websites
- Baidu
- Baidu PPC
- Baidu SEO
- Baidu Webmaster Tools
- Bing
- Bing SEO
- Blekko
- Blogging
- China Internet
- China PPC
- China Search Engines
- China SNS
- FIFA World Cup
- Google Analytics
- Google China
- Google SEO
- Google Tools
- Google Webmaster Tools
- Google+
- Hao123
- Landing Page Optimization
- Link Building
- Microblogging
- PPC
- PPC Trends
- Quora
- Search Engines
- SEM
- SEO
- Social Media Marketing
- User Generated Content
- Web Analytics
- Yahoo
- Yahoo Search Marketing
- Yahoo SEO
- Yandex SEO
Leave your comments