eBay AdContext

eBay launched its contextual advertising network, known as eBay AdContext earlier this month. eBay AdContext is an automated keyword-based contextual ad system, which is similar to Google Adsense.

eBay AdContext differs from eBay’s current manual ad placement system as currently partners create their own selection of eBay ads on their web pages, by manually entering specific words and categories as keywords for listings to return. However, eBay AdContext will automatically read the content of the web pages and serves ads that are most relevant to the content.

Initially eBay AdContext will only serve eBay ads, however, many predict that eBay will further monetize by opening up the new ad contextual system to all adveristers and all websites, much like what Google does with Adsense.

However, eBay sees the new ad contextual system as complementary to, rather than competing with, Google Adsense. The principal motivation behind eBay AdContext is to serve higher converting ads to eBay affiliate network.

While Google Adsense determines contextual relevancy based on the text on a web page, eBay AdContext serves ads that are relevant to what users are actually shopping for. Also, colorful variety of ad layouts, formats and styles are available through AdContext.

    ebay adcontext flash format
    ebay adcontext text and image format

Another difference between Google Adsense and the new eBay AdContext is that eBay will be disclosing its revenue share payout schedule with its publisher network partners. It is reported that eBay AdContext publishers will receive between 40% and 70% of sales depending on volumes.

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