Measure with Adcenter Conversion Tracking Tool

Measure your Bing PPC’s marketing spend through Adcenter conversion tracking tool, which can identify:

• The ad copy that works best to achieve your campaign goals.
• The keywords that acquire most new customers to your website.

Set Up Adcenter Conversion Tracking

Turn on Adcenter conversion tracking feature. Pick up the conversion tracking code snippet (http://, if you are to track conversions on a non-secure page; https://, if you are to track conversions on a secure page).

Select one of the Adcenter conversion tracking options:

• Count one conversion per click: This conversion tracking option prevents double counting of your website’s conversions, but may under-count.
• Count one conversion per unique URL: This conversion tracking option requires more than inserting Adcenter’s conversion tracking code snippet onto your purchase confirmation page / thank you page and allows you to track each conversion through a unique URL.
• Count all conversions: This conversion tracking option may include duplicate conversions when visitors refresh your site’s purchase confirmation / thank you page.

Define your “conversion confirmation page”. Your conversion confirmation page (or thank you page) will be:

• The lead confirmation page, if your website offers a form for visitors to fill in information.
• The purchase confirmation page, if your website sells products to visitors with a payment mechanism.

Insert Adcenter’s conversion tracking code snippet onto your site’s conversion confirmation page.

Review Adcenter Conversion Reports

Turn on conversion tracking in the “Reports tab” in Adcenter’s user interface, and view conversions and conversion rates (conversions / click) through Adcenter reports:

• Account performance report
• Campaign performance report
• Ad group performance report
• Keyword performance report

To optimize your Bing PPC’s marketing budget, identify the keywords that convert the most and performance the best (i.e. cost-per-acquisition) through keyword performance report, and raise or reduce keyword bids accordingly.

Disable Adcenter Conversion Tracking

Adcenter conversion tracking is enabled or disabled per campaign. If you no longer need Adcenter conversion tracking for a campaign, turn off Adcenter conversion tracking for only that campaign in “campaign settings”.

If you want to stop conversion tracking for your entire Adcenter account, remove the conversion tracking code snippet from all your conversion confirmation pages, and turn off Adcenter conversion tracking for for each campaign in “campaign settings”.

Conversion Discrepancies to Google Analytics

If you are using both Google Analytics PPC conversion tracking and Adcenter conversion tracking tool simultaneously, the number of conversions in Adcenter reports may not match those in Google Analytics reports.

• If someone clicks your ad on Bing but your site is unavailable, AdCenter reports the click but Google Analytics does not record the visit.
• Adcenter counts the click when someone clicks your ad on Bing and then stops his/her Internet browser before your web page’s Google Analytics tracking code snippet is loaded.
• Google Analytics does not recognize the visit from Bing PPC ad as a keyword’s URL tagging is missing, but Adcenter counts the click.
• Adcenter automatically filters invalid clicks (due to click fraud), but Google Analytics reports all visits to your site.

Review Google Analytics metrics.

Best Practices to Adcenter Conversion Tracking

Microsoft Adcenter’s learning center offers:

• The best practices for using Adcenter conversion tracking.
• The How-to-guide (.pdf) for setting up different Adcenter conversion tracking options.

Google’s PageRank

Important web pages in Google’s index are:

• Assigned higher PageRank
• More likely to rank higher in Google’s search engine results pages (SERP)

Google’s PageRank considers the importance of each web page (in Google’s index) that passes link juice (or casts a vote).

• When a linked web page that receives two links, one from a more important web page and the other from a less important web page, the link juice from the more important page is considered to be a higher value vote to the linked page.
• Based on the entire web’s link structures, Google uses over 200 signals/factors including the PageRank algorithm to identify which web pages are most important. Then Google combines web pages’ importance, page-based text matching techniques and search query specific relevance to rank web pages in SERP.

Backlinks (or Inbound Links)

To increase your website’s Google PageRank, create content for your visitors and get quality links to your site.

To create relevant content for your visitors, figure out their issues or problems and offer various solutions on continuous bases. This helps your site to acquire backlinks through natural ways:

• Visitors may appreciate your solutions to their issues and link to your content.
• The links, in the long run, increase your site’s visibility and credibility/reputation in your niche/industry.
• When your site gain more lasting, merit-based links and loyal followers, more direct traffic will come through “word of mouth”.

To acquire relevant inbound links for your site, you can:

• Share your site’s content through Google Buzz, Twitter and other social media tools so that other sites can talk about your website’s content, and visitors to those other sites can find and re-share your content.
• Submit your site to Dmoz (Open Directory Project) and other reputable web directories.

When acquiring backlinks to your site, avoid:

• Participating in excessive link exchanging.
• Linking to web spammers or bad web neighborhoods.
• Selling or buying links, for example, paid links.

Website’s Link Architecture

To maximize your site’s Google Pagerank, make it easy for Google’s spider (GoogleBot) to crawl all your web pages. You should improve your site’s internal link architecture and allow link juice of all web pages to flow within your entire site. Consider site usability when designing your site’s link architecture:

• From your site’s home page, allow visitors to navigate easily to other sub-/child- pages of your site, without using site search.
• From any page (non-homepage) on your site, allow visitors to navigate easily to homepage and to other pages of your site, without using site search.
• Use text-based links as your site’s navigation links.
• Use breadcrumb navigation on your sub-/child- pages.

Anchor Text, PageRank Sculpting, Nofollow Attribute

Optimize your web pages’ Google PageRank by writing descriptive and relevant anchor text in your internal links.

• Anchor text, the clickable words in a link, is one of the important signals for Google to determine your web page’s SEO ranking for specific keywords. For site usability, descriptive anchor text helps visitors to better understand your content.
• Run anchor text analysis through this Backlink Checker tool.

PageRank sculpting could influence the true value of Google’s PageRank of an individual web page.

• Webmasters insert nofollow attribute within internal links of a site to sculpt individual web pages’ Google PageRank.
• Google’s search algorithm changes were made for counting outbound links from a web page and have minimized the effectiveness of Page Rank Sculpting.

How to Check Google PageRank?

Check your site’s Google Page Rank through one of the tools:

• Google Toolbar
• Search Status toolbar (for Firefox)
• SEO Chat’s PageRank Lookup
• Google Chrome Pagerank Checker

Other SEO Experts on PageRank

Google PageRank explained by other search engine optimization experts:

• What Is Google PageRank? A Guide For Searchers and Webmasters – Search Engine Land
• How PageRank Works & Why the Original PR Formula May be Flawed – SEOMoz

PageRank Updates

Matt Cutts reported on Google’s PageRank updates in the past:

• What’s an Update? (September 8, 2005)
• Fall Weather Forecast (October 11, 2006)
• More Info on Updates (October 17, 2005)
• More Weather Reporting (October 19, 2005)
• Jagger3 Update (November 5, 2005)
• Feedback on Bigdaddy Data Center (January 4, 2006)
• Bigdaddy progress update (February 1, 2006)
• Bigdaddy status update: almost there (March 22, 2006)
• Q & A thread (March 27, 2006)
• More Info on Pagerank (October 2, 2006)
• Explaining algorithm updates and data refreshes (December 23, 2006)
• New Toolbar PageRanks coming (July 24, 2008)
• Last Toolbar PageRank update of 2008 (December 31, 2008)

Bing Organic Search Algorithm, Bing Paid Search Algorithm

The Bing search algorithm that Microsoft manages will power both Yahoo and Bing after the search platform merge.

Microsoft will manage the technology platforms that deliver the algorithmic (powered by Bing) and paid (powered by adCenter) search results.

In paid search, Bing/Yahoo search advertisers will manage only one platform, Microsoft Adcenter, where Yahoo Search Marketing will be shut down.

Yahoo and Microsoft will each provide customer support to different advertiser segments: Yahoo’s sales team will exclusively support high volume advertisers, SEO and SEM agencies, and resellers and their clients. Microsoft will support self-service advertisers. In addition, Microsoft adCenter will be the platform for all search campaigns.

Microsoft AdExcellence

Bing Adcenter provides a learning center program, Microsoft AdExcellence, and Microsoft Adcenter Desktop tool for paid search advertisers.

Yahoo’s US, Canada, International Advertisers

The Bing-Yahoo merge is expected to complete in late 2010 or early 2011 for advertisers in the US and Canada. Yahoo will complete all global advertisers’ transitions by 2012.

US Search Market Share

The Bing-Yahoo search alliance increases Bing’s and Yahoo’s US search market share to 31.6% (Bing 12.7% + Yahoo 18.9%) which becomes closer to Google’s 62.6%, according to ComScore’s US search market share report of June 2010.

Yahoo to Exit Search

In 2008, Yahoo showed signs of quitting search by closing the Yahoo Search Ambassador program.

Yahoo tried to sign a search deal with Google, but subsequently failed.

• 2010 FIFA World Cup Final, Scores, FIFA Golden Ball, Golden Boot
• FIFA 2010 World Cup Round of 16 Scores, Quarter Finals Scores, Semi Finals Preview
• FIFA 2010 World Cup Group Stage Scores
• Google 2010 FIFA World Cup Live Scores

Match photos of 30 were selected from the official FIFA website’s match gallery to pay tribute to 2010 FIFA World Cup held in South Africa. For the first time the World Cup was held on Africa soil and Spain, the favorite of the tournament, became the first European team to win the FIFA World Cup outside of Europe.

The Final: Spain 1-0 Netherlands

The World Cup Final match between Spain and Netherlands was played at the Soccer City Stadium of Johannesburg.

The two national teams went for the biggest glory of football – the World Cup Trophy.

Netherlands’ Talisman Arjen Robben was on an one-on-one with Spain’s goalkeeper Iker Casillas in the World Cup Final watch, but Robben’s shot was saved.

Robben reacted with his disappointment after failing to put the Dutch in front.

Spain’s Fabregas who provided the assisting pass to Iniesta’s winning goal, previously had a shot at goal but was saved by Netherland’s goalkeeper Stekelenburg.

The Spanish goalscorer Iniesta expressed his joy after the victory.

Iker Casillas reacted after the final whistle.

Spain lifted 2010 FIFA World Cup.

Semi-final: Netherlands 3-2 Uruguay

Dutch captain Giovanni van Bronckhorst’s reaction with the Netherlands team after he scored a long range goal.

Uruguay’s Forlan equalised with a long range shot against Netherlands.

Sneijder scored Netherlands’ second goal when his shot was deflected off Uruguay’s Pereira and hit the back of the net.

Robben scored against Uruguay with his header and made the scoreline 3-1.

Robben’s shot was saved by Uruguay’s goalkeeper Muslera.

Quarter-final: Germany 4-0 Argentina

Bastian Schweinsteiger and Carlos Tevez battled for the ball in a quarter final match between Germany and Argentina.

Germany’s young player Thomas Mueller ran with the ball.

Thomas Mueller tried to chase down Argentina’s Lionel Messi.

Miroslav Klose scored Germany’s second goal against Argentina when he tapped the ball into the empty net.

Quarter-final: Netherlands 2-1 Brazil

Robinho scored the opening goal of the match between Brazil and Netherlands, after receiving a pass from Felipe Melo.

Dutch captain Giovanni van Bronckhorst tackled Brazil’s Fabiano.

Brazil’s Robinho tried to hold off Nigel De Jong’s challenge.

Dutch goalkeeper Maarten Stekelenburg made a diving save from a Kaka shot.

Brazil’s Dani Alves took a free-kick against Netherlands.

Netherlands’ Wesley Sneijder scored the match winning header against Brazil.

Sneijder celebrated after scoring his header.

Quarter-final: Uruguay 1-1 Ghana (Uruguay won on penalty shoot-out)

Forlan evaded challenges from Ghana’s Sulley Muntari.

Uruguayan talisman Diego Forlan made the scoreline 1-1 with his free-kick.

Forlan and his teammates reacted when Uruguay beat Ghana on penalty shoot-out and advanced to the semi-finals.

Round of 16: Ghana 2-1 USA

Landon Donovan scored from the penalty spot to equalise for the USA.

Asamoah Gyan held off challenges from USA’s defenders to score the match winning goal for Ghana.

Gyan shot and scored to win the round of 16 match.

A tournament with a total of 145 goals scored that averages 2.27 goals per match, you could Google all the live scores of 2010 FIFA World Cup’s matches. Scores from final, semi-finals, quarter-finals, round of 16, to group stage matches, individual awards and All-Star team were all announced.

Final, Third-Place and Quarter Final Match Scores

• Final: Spain 1-0 Netherlands – A match that was decided by a 106th-minute goal from Iniesta in which Spain was crowned the world champion.
• Third-place: Germany 3-2 Uruguay – Uruguay’s Forlan and Germany’s Mueller both went on to win individual FIFA awards after a “demo” 3rd-place match.
• Semi Finals 1: Netherlands 3-2 Uruguay – van Bronckhorst, Sneijder and Robben all scored to send Holland through to the final and end Uruguay’s surprising run in the tournament.
• Semi Finals 2: Spain 1-0 Germany – Spain’s possession football proved to be too strong for the young German team. Captain Puyol’s header sent Spain through to the final.

Quarter Final Scores, Round of 16 Scores and Group Stage Scores

• FIFA 2010 World Cup Round of 16 Scores, Quarter Finals Scores, Semi Finals Preview
• FIFA 2010 World Cup Group Stage Scores

2010 FIFA’s Golden Ball and Golden Boot

2010 FIFA World Cup’s individual awards include Golden Ball (best performed footballer) and Golden Boot (top scorer).

The Golden Ball winner was Uruguay’s Diego Forlan. Forlan’s overall performance was influential to Uruguay’s surprise advancement to the last four and on the way he scored 5 goals.

The Golden Boot was rewarded to Germany’s Thomas Mueller in which he scored 5 goals and assisted his German teammates for 3 other goals. Thomas Mueller, Diego Forlan, Wesley Sneijder and David Villa were all level on goal scored (5 each).

2010 FIFA’s All-Star Team

2010 FIFA World Cup’s All-Star team of 11 football players were elected and consists of 6 Spanish, 2 German, 1 Brazilian, 1 Dutch, 1 Uruguayan and 1 Spanish coach:

• Goalkeeper: Spain’s Iker Casillas
• Defenders: Germany’s Philipp Lahm, Brazil’s Maicon, Spain’s Carles Puyol and Sergio Ramos
• Midfielders: Netherlands’ Wesley Sneijder, Germany’s Bastian Schweinsteiger, Spain’s Andres Iniesta and Xavi Hernandez
• Strikers: Spain’s David Villa, Uruguay’s Diego Forlan
• Coach: Spain’s Vicente Del Bosque

2010 FIFA’s 32 Teams

The goals scored and goals against statistics of the 32 national football teams:

• Algeria: 0 goals scored, 2 goals conceded
• Argentina: 10 goals scored, 6 goals conceded
• Australia: 3 goals scored, 6 goals conceded
• Brazil: 9 goals scored, 4 goals conceded
• Cameroon: 2 goals scored, 5 goals conceded
• Chile: 3 goals scored, 5 goals conceded
• Cote d’Ivoire: 4 goals scored, 3 goals conceded
• Denmark: 3 goals scored, 6 goals conceded
• England: 3 goals scored, 5 goals conceded
• France: 1 goals scored, 4 goals conceded
• Germany: 16 goals scored, 5 goals conceded
• Ghana: 5 goals scored, 4 goals conceded
• Greece: 2 goals scored, 5 goals conceded
• Honduras: 0 goals scored, 3 goals conceded
• Italy: 4 goals scored, 5 goals conceded
• Japan: 4 goals scored, 2 goals conceded
• Mexico: 4 goals scored, 5 goals conceded
• Netherlands: 12 goals scored, 6 goals conceded
• New Zealand: 2 goals scored, 2 goals conceded
• Nigeria: 3 goals scored, 5 goals conceded
• North Korea: 1 goals scored, 12 goals conceded
• Paraguay: 3 goals scored, 2 goals conceded
• Portugual: 7 goals scored, 1 goals conceded
• Serbia: 2 goals scored, 3 goals conceded
• Slovakia: 5 goals scored, 7 goals conceded
• Slovenia: 3 goals scored, 3 goals conceded
• South Africa: 3 goals scored, 5 goals conceded
• South Korea: 6 goals scored, 8 goals conceded
• Spain: 8 goals scored, 2 goals conceded
• Switzerland: 1 goals scored, 1 goals conceded
• Uruguay: 11 goals scored, 8 goals conceded
• USA: 5 goals scored, 5 goals conceded

FIFA has summarized the stories of the 32 teams.

2010 FIFA’s Quotes

Spain’s and Barcelona’s creative midfielder Andres Iniesta who scored the extra-time goal for Spain in 2010 FIFA World Cup Final match against Holland expressed his joy after scoring the goal:

“Every situation has its feelings. The joy I felt that day against Chelsea was the maximum, the same as the other day (World Cup Final), maximum joy. But there are only a few teams lucky enough to win the World Cup and it’s the biggest tournament there is.”

Xavi Hernandez, Spain’s and Barcelona’s playmaker explained after winning the World Cup:

“Now we have the trophy it’s difficult to put into words, it’s such an amazing feeling to have the trophy in my arms.”

Vicente del Bosque, Spain coach said after winning the World Cup:

“This is an unforgettable moment. We have to congratulate our rivals because they made it very difficult for us. The Final was all about attacking football and both sides tried to play the game the way it should be played. There’s a great sense of happiness in the dressing room right now. It’s hard to put it all into words and the way the players feel goes way beyond words.”

Arjen Robben, Dutch talisman and winger who had an one-on-one with Spain goalkeeper Iker Casillas but saw his shot saved explained the “miss” has been haunting him:

“On a day like today, I think about it a lot. It hurts to miss such a chance.”

Giovanni van Bronckhorst, Netherlands captain expressed his disappointment for not winning the World Cup:

“We’ve come so close, and that’s the biggest disappointment. If we’d taken one of our chances, we might well have gone on to win. But I’m still proud of this team.”

Bert van Marwijk, Netherlands coach said after losing the final to Spain:

“Obviously, we’re devastated by the result. We were down to ten men but almost made it to penalties. You have to say the better team won, but losing the World Cup Final is hard to take. Spain created far more chances, but Arjen Robben twice came within inches of scoring for us. If he had, I think we’d have been world champions.”

Uruguayan talisman Diego Forlan who was the fourth South Americans to be awarded 2010 FIFA’s Golden Ball after Diego Maradona in 1986, Romario in 1994 and Ronaldo in 1998, said:

“It’s as great as it is unexpected. I never even imagined something like this, nor did I have my sights set on it.”

Thomas Mueller, Germany’s and Bayern Munich’s striker who made his international debut in March 2010 and scored 5 goals to win the Golden Boot in South Africa said:

“This is just incredible for a newcomer to the World Cup. If anyone had told me I’d end on eight scorer points, I’d have said they were kidding me. It’s an honour of course, but at the end of the day, I’d rather have had the World Cup itself.”

Bora Milutinovic, Serbian football strategist who previously coached five different national teams at the World Cup Finals – Mexico on home soil in 1986, Costa Rica at Italy 1990, USA on home soil in 1994, Nigeria at France 1998 and China at Korea/Japan 2002, praised Ghana’s performance in 2010 FIFA:

“Id like to point out that they had a Serbian coach in Milovan Rajevac. He was able to adapt quickly and incorporate the talented youngsters that won the U-20 World Cup (in 2009). They did a great job, keeping one eye on the future, and only went out on penalties. It’s very good news for African football.”

Shakira, Colombian pop singer who performed at the opening and closing ceremonies of 2010 FIFA in South Africa commented about South Africans’ attitude to the World Cup:

“They’re amazing, they’re so joyful, expressive and affectionate.”

2010 FIFA’s Match Photos

Gathered 30 photos for 2010 FIFA World Cup matches.

Add Baidu PPC Conversion Tracking Goals

To set up Baidu PPC conversion tracking, add a new goal through the conversion tracking tool. Enter:

• Your site’s URL
• The goal’s name
• The goal’s URL (for example, purchase confirmation page)
• The URL matching (exact match or regular expression)

Baidu PPC’s Conversion Tracking Tool’s Tracking Methods

Baidu PPC’s conversion tracking can track your website’s conversions through one of the two methods of your choice:

• Auto-tagging: Baidu automatically appends the parameter “bdclkid =XXXXXX” to all your Baidu Phoenix Nest PPC URLs. For auto-tagging to work, your site must allow parameters in URLs.
• Cookie Tracking: Baidu drops cookies to all the visitors to your website from your Baidu Phoenix Nest PPC URLs. For cookie tracking to correctly report conversions, visitors’ browsers must accept cookies, and visitors must not delete cookies from their browsers before conversions are made.

Baidu Conversion Tracking Code Snippet

Get the conversion tracking code snippet from your Baidu Phoenix Nest account and insert the code snippet within the open and close body tags of your purchase confirmation page / thank you page. An example of the conversion code snippet:

If you optimize your Baidu PPC campaigns for driving visitors to make “purchase” through your site, this code snippet’s purpose is to track the number of successful purchase on your site.

Stop Baidu PPC Conversion Tracking

Baidu PPC’s conversion tracking can be disabled in one of the two ways:

• Stop tracking all types of conversions that you have created by completely disabling the conversion tracking tool.
• Disable each conversion tracking goal that you have defined/created.

Alternatives to Baidu PPC’s Conversion Tracking

Consider Baidu Analytics and/or Google Analytics:

• Baidu Analytics: If you aren’t using Google Analytics but need to monitor your Baidu SEO traffic and Baidu PPC traffic, set up and use Baidu Analytics in conjunction with Baidu PPC’s conversion tracking tool.
• Google Analytics: If you are already monitoring web traffic of your site through Google Analytics and don’t want to insert additional codes (for example, Baidu PPC’s conversion tracking codes) into your purchase confirmation pages, Google Analytics PPC conversion tracking is an alternative option for tracking your website’s PPC conversions.

Trends to Conversion Tracking

Baidu’s launch of conversion tracking tool is no surprise as the PPC trends are becoming more performance-based. Several years ago, the big 3 search engines Google, Yahoo and Bing all have made conversion tracking available to their PPC platforms Google Adwords, Yahoo Search Marketing and Microsoft Adcenter respectively:

• Adwords conversion tracking
• Yahoo Search Marketing conversion tracking
• Microsoft Adcenter New Conversion Counting Options

Most part of the landing page of Google.cn remains an image, except the three links to Google Music Search, Google Translate and Google Product Search.

Less than a week ago, Google has stopped redirecting Google’s China web search home page Google.cn to Google.com.hk and has started returning users who visited www.Google.cn to Google China’s new home page, which did not offer any links to other Google services/tools:

For Google China users who prefer entering URLs directly through the address bars of Internet browsers, try G.cn and you will be redirected to www.Google.cn.

Google Insights for Search also shows you:

• Top searches to FIFA-related keywords
• Rising searches to FIFA-related keywords
• Regions that contributed the most FIFA-related keyword searches

Use SEM keyword research tools to discover more FIFA related keywords.

2010 FIFA’s Scores for Round of 16 Matches

Round of 16’s eight matches:

• Uruguay 2-1 South Korea: Luis Suarez scored twice to help Uruguary defeating Korea Republic.
• Ghana 2-1 USA: Asamoah Gyan scored within 120 minutes of play to take Ghana through to the quarter final.
• Germany 4-1 England: The match between two traditional European football powers in which a young German football national team trashed Fabio Capello’s England. Germany’s Thomas Mueller scored twice, Miroslav Klose and Lukas Podolski each scored one goal.
• Argentina 3-1 Mexico: Lionel Messi still hasn’t registered a goal of his own, but helped his country and Maradona’s Argentina to beat Mexico. Carlos Tevez scored twice, Gonzalo Higuain scored his fourth goal of the tournament.
• Netherlands 2-1 Slovakia: Arjen Robben scored Holland’s first goal and Wesley Sneijder added a second.
• Brazil 3-0 Chile: A battle between the two South American national teams, but Chile found Brazil too strong for them in which Brazil’s Juan, Luis Fabiano and Robinho each scored a goal.
• Paraguay 5-3 Japan (Penalty shoot-out, Full-time 0-0): A goal-less draw in which Paraguay advanced by winning in the penalty shoot-out.
• Spain 1-0 Portugal: Spain’s David Villa scored his fourth goal of the tournament and sent Cristiano Ronaldo’s Portugal back home.

2010 FIFA’s Scores for Quarter Final Matches

Quarter-final’s four matches:

• Netherlands 2-1 Brazil: Wesley Sneijder scored twice and took the dutch to the last 4. Five-time World Cup champions Brazil were eliminated.
• Uruguay 5-3 Ghana (Penalty shoot-out, Full-time 1-1): Sulley Muntari opened the score for Ghana, Diego Forlan equalized for Uruguay. Asamoah Gyan missed an extra-time penalty. The last African team in the tournament were eliminated.
• Germany 4-0 Argentina: The battle between the European power and the South American power in which one goal each from Thomas Mueller and Arne Friedrich and two goals from Miroslav Klose helped Germany to trash Argentina.
• Spain 1-0 Paraguay: David Villa put Spain through to the semi-final with his goal.

2010 FIFA’s Semi Final Football Matches

The goal and match statistics of South Africa 2010 FIFA World Cup’s teams of semi-finalists:

Netherlands:

• Scored 9 goals, Conceded 3 goals
• Group Stage: Netherlands 2-0 Denmark, Netherlands 1-0 Japan, Netherlands 2-1 Cameroon
• Round of 16: Netherlands 2-1 Slovakia
• Quarter Final: Netherlands 2-1 Brazil

Uruguay:

• Scored 7 goals, Conceded 2 goals
• Group Stage: Uruguay 0-0 France, Uruguay 3-0 South Africa, Uruguay 1-0 Mexico
• Round of 16: Uruguay 2-1 South Korea
• Quarter Final: Uruguay 5-3 Ghana (Full Time: 1-1, Penalty Shoot-out: 4-2)

Germany:

• Scored 13 goals, Conceded 2 goals
• Group Stage: Germany 4-0 Australia, Germany 0-1 Serbia, Germany 1-0 Ghana
• Round of 16: Germany 4-1 England
• Quarter Final: Germany 4-0 Argentina

Spain:

• Scored 6 goals, Conceded 2 goals
• Group Stage: Spain 0-1 Switzerland, Spain 2-0 Honduras, Spain 2-1 Chile
• Round of 16: Spain 1-0 Portugal
• Quarter Final: Spain 1-0 Paraguay

Schedules of the semi-finals:

• Netherlands vs Uruguay – 6 June
• Germany vs Spain – 7 June

Schedules of South Africa World Cup final and third-place play-off:

• Third-place Play-off – 10 June
• Final – 11 June

2010 FIFA World Cup’s Leading Scorers

The leading scorer chart of 2010 FIFA World Cup:

5 goals:

• Spain’s David Villa

4 goals:

• Germany’s Thomas Mueller and Miroslav Klose
• Netherland’s Wesley Sneijder
• Slovakia’s Robert Vittek
• Argentina’s Gonzalo Higuain

3 goals:

• Uruguay’s Diego Forlan and Luis Suarez
• Ghana’s Asamoah Gyan
• USA’s Landon Donavan
• Brazil’s Luis Fabiano

David Villa, Thomas Mueller, Miroslav Klose, Wesley Sneijder, Diego Forlan and Luis Suarez are the football players who are still in the race of 2010 FIFA’s Golden Boat, as the others’ national football teams have been eliminated from the tournament.

2010 FIFA World Cup Players’ Photos

Brazil’s Luis Fabiano scored 3 times and Robinho scored twice, but unfortunately Brazil were eliminated by Netherlands.

Holland’s Arjen Robben started in only two matches but added significant impact for Netherlands’ attacking force.

Ghana’s Asamoah Gyan scored 3 goals in the tournament and helped Ghana to advance into the quarter finals, which is one of the best achievement of African teams. The other FIFA quarter finalists from Africa were Cameroon in 1990 and Senegal in 2002.

Germany’s Thomas Mueller is only 20 years old but as a midfielder he scored 4 goals.

Argentina’s Carlos Tevez scored 2 goals, but unfortunately Argentina were eliminated by Germany.

www.Google.cn landing page

In March 2010, Google was to exit China and end Chinese operations. Then, Google China redirected web searches to Google.com.hk and closed Google.cn officially.

www.Google.cn returns to Chinese web users as a landing page with a large image. Wherever you click while on www.Google.cn, it redirects you to Google’s Hong Kong web search home page, www.Google.com.hk.

Group A Matches

• South Africa 1-1 Mexico
• Uruguay 0-0 France
• South Africa 0-3 Uruguay
• France 0-2 Mexico
• Mexico 0-1 Uruguay
• France 1-2 South Africa

Group A Winners:

• 1st place: Uruguay, 2 win, 1 draw
• 2nd place: Mexico, 1 win, 1 draw, 1 loss

Group B Matches

• Argentina 1-0 Nigeria
• South Korea 2-0 Greece
• Greece 2-1 Nigeria
• Argentina 4-1 South Korea
• Nigeria 2-2 South Korea
• Greece 0-2 Argentina

Group B Winners:

• 1st place: Argentina, 3 win
• 2nd place: South Korea, 1 win, 1 draw, 1 loss

Group C Matches

• England 1-1 USA
• Algeria 0-1 Slovenia
• Slovenia 2-2 USA
• England 0-0 Algeria
• Slovenia 0-1 England
• USA 1-0 Algeria

Group C Winners:

• 1st place: USA, 1 win, 2 draw
• 2nd place: England, 1 win, 2 draw

Group D Matches

• Germany 4-0 Australia
• Serbia 0-1 Ghana
• Germany 0-1 Serbia
• Ghana 1-1 Australia
• Ghana 0-1 Germany
• Australia 2-1 Serbia

Group D Winners:

• 1st place: Germany, 2 win, 1 loss
• 2nd place: Ghana, 1 win, 1 draw, 1 loss

Group E Matches

• Netherlands 2-0 Denmark
• Japan 1-0 Cameroon
• Netherlands 1-0 Japan
• Cameroon 1-2 Denmark
• Denmark 1-3 Japan
• Cameroon 1-2 Netherlands

Group E Winners:

• 1st place: Netherlands, 3 win
• 2nd place: Japan, 2 win, 1 loss

Group F Matches

• Italy 1-1 Paraguay
• New Zealand 1-1 Slovakia
• Slovakia 0-2 Paraguay
• Italy 1-1 New Zealand
• Slovakia 3-2 Italy
• Paraguay 0-0 New Zealand

Group F Winners:

• 1st place: Paraguay, 1 win, 2 draw
• 2nd place: Slovakia, 1 win, 1 draw, 1 loss

Group G Matches

• Cote d’Ivoire 0-0 Portugal
• Brazil 2-1 North Korea
• Brazil 3-1 Cote d’Ivoire
• Portugal 7-0 North Korea
• Portugal 0-0 Brazil
• North Korea 0-3 Cote d’Ivoire

Group G Winners:

• 1st place: Brazil, 2 win, 1 draw
• 2nd place: Portugal, 1 win, 2 draw

Group H Matches

• Honduras 0-1 Chile
• Spain 0-1 Switzerland
• Chile 1-0 Switzerland
• Spain 2-0 Honduras
• Chile 1-2 Spain
• Switzerland 0-0 Honduras

Group H Winners:

• 1st place: Spain, 2 win, 1 loss
• 2nd place: Chile, 2 win, 1 loss

Knockout Stages

FIFA 2010’s Knockout Stages consist of 8 matches of round of 16, 4 matches of quarter-finals, 2 matches of semi-finals, a third-place match and the final match and will be held from 26 June to 11 July.

• Uruguay vs South Korea – 26 June
• USA vs Ghana – 26 June
• Germany vs England – 27 June
• Argentina vs Mexico – 27 June
• Netherlands vs Slovakia – 28 June
• Brazil vs Chile – 28 June
• Paraguay vs Japan – 29 June
• Spain vs Portugal – 29 June

Top Scorers

Footballers who are leading FIFA 2010’s top scoring chart with 3 goals scored:

• Spain’s David Villa

• Argentina’s Gonzalo Higuain

• Slovakia’s Robert Vittek

Players who have scored 2 goals are Brazil’s Elano and Luis Fabiano, Portugal’s Tiago, Japan’s Keisuke Honda, Australia’s Brett Holman, Nigeria’s Uche, Ghana’s Asamoah Gyan, USA’s Landon Donovan, South Korea’s Lee Jung Soo, Uruguay’s Diego Forlan, and Cameroon’s Samuel Eto’o.

Other 16 players each have scored 1 goal.

FIFA Search Trends on Official Google Blog

Besides FIFA World Cup 2010’s Google, Baidu, Bing logos, Google supports South Africa’s FIFA World Cup by publishing a series of football related information on official Google blog:

• Kicking Around Search Trends for the World Cup
• FIFA.com and Google Team Up to Help Fans Celebrate the 2010 FIFA World Cup
• The Week in Search 6/11/10
• Searching for Football Connections
• Vote for the International “I love Football” Doodle 4 Google Winner

In China, many Chinese advertisers do not have:

• The “know-how” to do Yahoo search engine marketing outside of China.
• The time to manage their own Yahoo PPC accounts.
• The language skills to create keyword lists and ads to succeed with Yahoo PPC.

Unofficial Yahoo.com PPC Pricing

Some Chinese advertising agencies (unofficial Yahoo.com reseller) take opportunities and offer help to Chinese advertisers for marketing websites on Yahoo.com.

In this example, the ad agency insists:

• Your ads are assured to appear on Yahoo.com’s first search engine results page.
• The pricing model is subject to change due to other advertisers’ competitions.

The pricing structures focus on search traffic impressions, but do not ensure delivering any clicks to your site. This advertising agency will:

• Rank your highest search traffic and highly competitive keywords between Yahoo sponsored ad positions 1 and 11, from RMB 5,000 per keyword per year, with monthly search impressions greater than 100,000.
• Rank your high search traffic keywords between Yahoo sponsored ad positions 1 and 4, from RMB 6,000 per keyword per year, with monthly search impressions between 30,000 and 100,000.
• Rank your high search traffic keywords between Yahoo sponsored ad positions 5 and 11, from RMB 3,000 per keyword per year, with monthly search impressions between 30,000 and 100,000.
• Rank your medium search traffic keywords between Yahoo sponsored ad positions 1 and 4, from RMB 3,000 per keyword per year, with monthly search impressions between 3,000 and 30,000.
• Rank your medium search traffic keywords between Yahoo sponsored ad positions 5 and 11, from RMB 1,500 per keyword per year, with monthly search impressions between 3,000 and 30,000.
• Rank your low search traffic keywords between Yahoo sponsored ad positions 1 and 11, from RMB 500 – 1,500 per keyword per year, with monthly search impressions less than 3,000.

Problems Buying Yahoo.com Search Impressions

As a Yahoo PPC advertiser, the problem with this impression-guaranteed model is that:

• You are buying impressions that do not necessarily convert into visitors to your site.
• The marketing budget you spend on Yahoo PPC is not based on conversions (or performance).
• You are not optimizing your Yahoo PPC marketing budgets for maximum ROI.
• You may be over-paying this ad agency.

Yahoo Search Marketing (PPC) Optimization

To maximize the ROI from your marketing budgets on Yahoo PPC:

• Create the Yahoo PPC global strategies that fit your goals.
• Follow Yahoo PPC optimization tips.
• Hire professional PPC marketing specialists to manage/optimize your Yahoo PPC and minimize your Yahoo Search Marketing problems.
• Hire professional copywriters to do PPC ad copy writing.
• Avoid Yahoo PPC automatic account optimization.
• Use Yahoo Search Marketing conversion tracking to monitor and review your sales.

South Africa is hosting 2010 FIFA World Cup. The World Cup matches are to play in 10 soccer stadiums of 9 South African cities from 11 June to 11 July:

• Soccer City, Johannesburg (Jo’burg)
• Ellis Park, Johannesburg (Jo’burg)
• Green Point Stadium, Cape Town
• Loftus Versfeld Stadium, Pretoria (Tshwane)
• Free State Stadium, Bloemfontein (Mangaung)
• Moses Mabhida Stadium, Durban
• Nelson Mandela Bay Stadium, Port Elizabeth (Nelson Mandela Bay)
• Royal Bafokeng Stadium, Rustenburg
• Peter Mokaba Stadium, Polokwane
• Mbombela Stadium, Nelspruit

Soccer City Stadium in Johannesburg, South Africa:

The Schedule of the Group Stage Matches

Group A Matches

• South Africa vs Mexico – 11 June
• Uruguay vs France – 11 June
• South Africa vs Uruguay – 16 June
• France vs Mexico – 17 June
• Mexico vs Uruguay – 22 June
• France vs South Africa – 22 June

Group B Matches

• Argentina vs Nigeria – 12 June
• South Korea vs Greece – 12 June
• Greece vs Nigeria – 17 June
• Argentina vs South Korea – 17 June
• Nigeria vs South Korea – 22 June
• Greece vs Argentina – 22 June

Group C Matches

• England vs USA – 12 June
• Algeria vs Slovenia – 13 June
• Slovenia vs USA – 18 June
• England vs Algeria – 18 June
• Slovenia vs England – 23 June
• USA vs Algeria – 23 June

Group D Matches

• Germany vs Australia – 13 June
• Serbia vs Ghana – 13 June
• Germany vs Serbia – 18 June
• Ghana vs Australia – 19 June
• Ghana vs Germany – 23 June
• Australia vs Serbia – 23 June

Group E Matches

• Netherlands vs Denmark – 14 June
• Japan vs Cameroon – 14 June
• Netherlands vs Japan – 19 June
• Cameroon vs Denmark – 19 June
• Denmark vs Japan – 24 June
• Cameroon vs Netherlands – 24 June

Group F Matches

• Italy vs Paraguay – 14 June
• New Zealand vs Slovakia – 15 June
• Slovakia vs Paraguay – 20 June
• Italy vs New Zealand – 20 June
• Slovakia vs Italy – 24 June
• Paraguay vs New Zealand – 24 June

Group G Matches

• Cote d’Ivoire vs Portugal – 15 June
• Brazil vs North Korea – 15 June
• Brazil vs Cote d’Ivoire – 20 June
• Portugal vs North Korea – 21 June
• Portugal vs Brazil – 25 June
• North Korea vs Cote d’Ivoire – 25 June

Group H Matches

• Honduras vs Chile – 16 June
• Spain vs Switzerland – 16 June
• Chile vs Switzerland – 21 June
• Spain vs Honduras – 21 June
• Chile vs Spain – 25 June
• Switzerland vs Honduras – 25 June

Other FIFA 2010 News and Photos

2010 South Africa World Cup’s official logo:

South Africa’s Siphiwe Tshabalala scores South Africa’s first goal against Mexico, which is also the opening goal of FIFA 2010:

Tshabalala celebrates after scoring the opening goal during the World Cup 2010’s group A soccer match between South Africa and Mexico at Soccer City Stadium on 11 June:

Find the latest World Cup news on scores, standings, players, national teams, fixtures, world rankings, statistics, and downloads through FIFA’s official website.

Techcrunch put up this guide for you to keep track of World Cup 2010.

Google.com’s 2010 FIFA World Cup Logo:

Baidu.com’s 2010 FIFA World Cup Logo:

Bing.com’s 2010 FIFA World Cup Logo:

Hao123.com homepage’s current appearance:

Let’s look at how Hao123.com’s homepage has changed over the years.

2002’s www.Hao123.com

2003’s www.Hao123.com

2004’s www.Hao123.com

2005’s www.Hao123.com

2006’s www.Hao123.com

2007’s www.Hao123.com

2008’s www.Hao123.com

The archived images of Hao123.com’s homepages can be found on Internet Archive (the way-back machine).

• Set your site’s SEO geo targeting
• Manage Google Sitelinks
• Look at search queries and links to your website
• Find potential issues on your site through crawl stats, crawl errors, and fetch as Googlebot
• Find out your website page load time

Site Verification in Google Webmaster Tools

Verify your site’s ownership with one of the three methods before using Google Webmaster Tools:

• HTML File Verification: Upload a given file to your web server’s root directory.
• Meta Tag Verification: Add a given META tag to your site’s homepage.
• DNS Record Verification: Verify ownership of an entire domain including all sub-domains of that site at once.

Go through the list of site verification errors if you are unable to verify your site.

Add Sites to Google Webmaster Tools

Each Google Webmaster Tools account allows you to add up to 1000 websites, including sites with subdomains and/or subfolders. For example:

http://gordonchoi.com
http://www.gordonchoi.com
http://sub.gordonchoi.com
http://sub.subsub.gordonchoi.com
http://www.gordonchoi.com/zh-CN
http://www.gordonchoi.com/zh-CN/cat/google-webmaster-tools

Verification for Blogger Blogs and Google Sites

• To verify a blogger blog automatically, use the same Google Account for both your blogger blog and Google Webmaster Tools. If you have an older blogger blog, verify with the META tag verification method.
• To verify a Google Site, use the META tag verification method.

Google Webmaster Tools for Multiple Users

In the past when more than one user need to access your Google Webmaster Tools account for a site, you could:

• Allow one Google Account to be shared by all site owners.
• Have each site owner verify the site separately (through META tag or HTML file verification method).

Now through the “Manage Verification Page”, you can add verified users to your Google Webmaster Tools account.

You can remove an owner from your Google Webmaster Tools account by unverifying his access at any time.