http://www.gordonchoi.com Search Engine Marketing (PPC & SEO), Social Media and other Internet Marketing techniques, strategies and management that work effectively and efficiently. Wed, 02 Jul 2008 00:42:36 +0000 http://backend.userland.com/rss092 en Microsoft renamed its paid search platform Adcenter to Microsoft Online, L.P. yesterday. Microsoft Online, L.P. is the contracting entity that publishes your adCenter advertisements on Live Search and the Microsoft network. On July 1, 2008, Microsoft Online, L.P., will assign all rights and obligations in the Microsoft adCenter Terms and Conditions, and ... http://www.gordonchoi.com/adcenter-renamed-to-microsoft-online-lp-20080702 When setting up paid search marketing strategies for China or other Asia-Pacific countries, search market share of each search engine should be one of the factors to consider. According a recent research report by comScore.com, below are the top 10 search engines in the Asia-Pacific region in April 2008: Google Sites: ... http://www.gordonchoi.com/baidu-ranked-third-in-asia-pacific-search-market-20080629 Not long ago Yahoo have had long discussions with Microsoft about a possible partnership between the two giant companies. Rather on 12 June 2008 Yahoo found the right answers in Google. Google's expertise and technologies in leveraging from paid search have eventually sealed the partnership with Yahoo. Google has been leveraging ... http://www.gordonchoi.com/benefits-of-yahoo-google-partnership-20080622 Google officially started to apply load time of your landing page as a factor in determining the quality score (QS) of keywords in your Adwords account since last week. Each keyword in your Adwords account is assigned a load time grade. The major factors that are used to determine a ... http://www.gordonchoi.com/landing-page-load-time-to-affect-adwords-quality-score-20080619 Run a search on Baidu.com for one of the popular Chinese keywords - "lady clothes" (Nv-Zhuang being the pinyin) and you will find a PPC sponsored ad at position 10 (at the very bottom). With this keyword, the top 4 and the 10th results are PPC ads. The natural search results ... http://www.gordonchoi.com/baidu-showing-ppc-ad-at-position-10-20080616 Google's algorithm for ranking websites rely heavily on a site's link popularity which are essentially both the quality and quantity of inbound links pointing to the site. However over the years, Google has discovered other ways to more effectively and fairly rank web pages. It has been collecting enormous user ... http://www.gordonchoi.com/future-of-seo-to-integrate-with-branding-and-usability-20080613 Koubei.com is to merge with Yahoo China (cn.yahoo.com), one of the web properties owned by China's largest Internet company Alibaba group. The popular Hangzhou based site Koubei.com is a life community which mainly focuses on classifieds related to real estate property renting, local restaurants, and entertainment venues. The merge with Koubei.com ... http://www.gordonchoi.com/koubeicom-merging-with-yahoo-china-20080610 I enabled "Keyboard Shortcuts" today, which is one of the features available to users from Google Experimental Search. Google's Keyboard Shortcuts allows you to navigate Google's natural search results, and move between search results and Google's search box with only your keyboard. Effectively this feature reduces the use of your ... http://www.gordonchoi.com/testing-google-keyboard-shortcuts-20080604 Google is to purchase 265.com, a startup page of Chinese website links (or piloting or daohang). 265.com has been a partner site with since last year and Google's search box has been positioned at a prominent spot on 265.com. Previously, Google did launch its own daohang (or startup page of ... http://www.gordonchoi.com/google-acquiring-265com-20080602 Yahoo has the second largest market share as a search engine. In the area of paid search, its Panama platform has been improving gradually over the past months. The list of latest improvements were announced on the official Y!SM blog. With PPC being a great channel for both new lead generation ... http://www.gordonchoi.com/problems-with-yahoo-search-marketing-platform-20080523 The major Chinese websites turned the main theme (colour) of their home pages into black and white today for the memories of victims who died in the earthquake on 12 May 2008. Sites participated in the mourning include search engines like Baidu, Google China, and Yahoo China, portals such as ... http://www.gordonchoi.com/china-internet-sites-to-mourn-earthquake-victims-20080519 LinkedIn.com is a social networking site for professionals. You can easily self-brand yourself on the LinkedIn platform. Profile Create your personal profile, which can be used very much like an online resume (or CV). Besides your current job, the jobs you have participated in the past and your educations / qualifications, you ... http://www.gordonchoi.com/linkedin-self-branding-strategies-20080508 Effectively optimizing Google Adwords content targeting campaigns does require the separation of search and content campaigns, the implementation of conversion tracking, and the use of placement performance report. If you have been paying for excessive traffic with low conversion rate and are hoping to improve your campaign ROI, the following ... http://www.gordonchoi.com/adwords-content-network-traffic-exclusion-options-explained-20080501 Canonicalization is the process of picking the best URL when there are several choices, according to Google's Matt Cutts. Consider canonicalization that refers to home pages like the examples below: * www.example.com * example.com/ * www.example.com/index.html * example.com/home.asp All of the above URLs seem to be the same URL, however, technically they are all different ... http://www.gordonchoi.com/canonical-urls-and-301-redirects-explained-20080424 Google seems to be trying continuously to improve both user experience and stickiness on its web search and PPC ads. If you use Google regularly, you could already have spotted most of the minor and major changes below. The first example is on the search box, in which it normally ... http://www.gordonchoi.com/google-improving-user-experience-and-stickiness-20080422