http://www.gordonchoi.com Search Marketing on Google, Bing, Yahoo and Baidu Tue, 09 Mar 2010 23:41:50 +0000 http://backend.userland.com/rss092 en Baidu's Hao123.com is China's largest Chinese web directory / navigational site. What is Hao123.com? Hao123.com was launched in 1999 and was acquired by Chinese search engine Baidu.com in 2004. For Chinese internet users, Hao123 is an Internet "start page" that shows paid and non-paid links on the home page and category pages. Hao123's ... http://www.gordonchoi.com/www-hao123-com-20100308?utm_source=rss&utm_medium=rss&utm_campaign=www-hao123-com Google ran search engine optimization audit on its own websites/products and compiled a report - Google's SEO Report Card. From the SEO Report Card, Google's search engine optimization audit can be categorized in three major SEO subjects: Search Result Presentation: Title tag formats and lengths, description meta tag use, Google sitelink ... http://www.gordonchoi.com/google-seo-report-card-20100305?utm_source=rss&utm_medium=rss&utm_campaign=google-seo-report-card The Microsoft-Yahoo search deal will soon allow Bing/Yahoo to become the search engine with the second largest global search traffic, with Yahoo Search Marketing / Bing AdCenter advertisers managing the PPC search engine campaigns through Microsoft's AdCenter paid search system. Microsoft AdCenter Desktop is a free desktop application/tool provided by Microsoft/MSN ... http://www.gordonchoi.com/microsoft-adcenter-desktop-20100302?utm_source=rss&utm_medium=rss&utm_campaign=microsoft-adcenter-desktop Baidu is the number one Chinese search engine in China. Advertising on Baidu allows your business/brand to reach the China market and be found by Chinese consumers. Your search engine marketing/optimization plans on Baidu should include: Baidu Phoenix Nest Baidu Brand Link Ads Baidu Search Open Platform Baidu Organic Search (or Baidu SEO) Baidu Phoenix ... http://www.gordonchoi.com/baidu-advertising-20100222?utm_source=rss&utm_medium=rss&utm_campaign=baidu-advertising Google Buzz microblogging is new, but Google Buzz may be the killer microblogging tool to Twitter. Twitter is a single feature tool which may be too simple. Friendfeed may be too complicated to new users on social microblogging. Google Buzz may have just enough features to become the right microblogging tool. Twitter vs Google ... http://www.gordonchoi.com/twitter-vs-google-buzz-microblogging-20100218?utm_source=rss&utm_medium=rss&utm_campaign=twitter-vs-google-buzz-microblogging Google Buzz Microblogging has recently become available to Gmail users. This beginners' guide offers tips to microblog through Google Buzz: Google Buzz "How-to" Microblog Tips Fast Company's How to Do Everything in Google Buzz offers tips to: Connect other services/sites to Google Buzz Post Buzz to only certain selected people Get the permalink of a ... http://www.gordonchoi.com/google-buzz-beginners-guide-to-microblog-20100213?utm_source=rss&utm_medium=rss&utm_campaign=google-buzz-beginners-guide-to-microblog Google launched a new micro-blogging or sharing tool, Google Buzz. Google buzz is built right into Google's Gmail and allows you to social network and microblog in real-time. Google Buzz is a new way to share updates, photos, videos and more, and start conversations about the things you find interesting. Google Buzz ... http://www.gordonchoi.com/google-buzz-microblogging-20100211?utm_source=rss&utm_medium=rss&utm_campaign=google-buzz-microblogging A landing page is an active web page where potential customers directly land on when they click your PPC (pay-per-click) ad. High quality landing pages help improving your PPC conversion rate, and hence reducing your overall PPC cost. Landing page optimization is one of the major factors in Google Adwords ... http://www.gordonchoi.com/optimize-landing-pages-20100207?utm_source=rss&utm_medium=rss&utm_campaign=optimize-landing-pages Google offers dynamic keyword insertion (DKI), an advanced Adwords feature to help advertisers automate ad text creation. Adwords dynamic keyword insertion allows you to minimize the time you spend manually creating and managing your ad groups, while targeting users with effective and relevant ads. Adwords advertisers with large number of products ... http://www.gordonchoi.com/adwords-dynamic-keyword-insertion-20100201?utm_source=rss&utm_medium=rss&utm_campaign=adwords-dynamic-keyword-insertion Baidu.com is the largest Chinese search engine in China. To ensure your new Chinese website receives organic search traffic from Baidu.com, submit your website to through Baidu's official URL submission page. Besides your website's URL, you will have to enter a randomly generated captcha passcode when submitting through Baidu's URL submission ... http://www.gordonchoi.com/submit-site-to-baidu-20100124?utm_source=rss&utm_medium=rss&utm_campaign=submit-site-to-baidu Google offers negative keywords as a keyword match type to filter out unwanted/irrelevant impressions that may have been triggered by Adwords broad match keywords. When applying the appropriate negative keywords, you reduce your cost-per-click (CPC) and increase your ROI. Negative keywords can be applied to ad groups and/or campaigns of your ... http://www.gordonchoi.com/adwords-negative-keywords-20100119?utm_source=rss&utm_medium=rss&utm_campaign=adwords-negative-keywords Adwords Editor is a free, downloadable Google application for managing your Google Adwords account. When you have a large number of Adwords campaigns, ad groups, ads and/or keywords, use Google Adwords Editor to download your account, update your campaigns, ad groups, ads and/or keywords, and then upload your changes to ... http://www.gordonchoi.com/adwords-editor-20100110?utm_source=rss&utm_medium=rss&utm_campaign=adwords-editor Bounce rate is a web analytics metric that measures visitors' quality to a site. Web (landing) pages' high bounce rates often cause websites to have low conversion rates. Definition of Bounce Rate Wikipedia's definition and formula of bounce rate: Bounce Rate represents the percentage of initial visitors to a site who "bounce" ... http://www.gordonchoi.com/web-analytics-bounce-rate-20100104?utm_source=rss&utm_medium=rss&utm_campaign=web-analytics-bounce-rate Google Analytics allows you to track and report all PPC traffic (visits) and conversions coming from Google Adwords, Baidu PPC Phoenix Nest, Yahoo Search Marketing, Microsoft Bing Adcenter and other 2nd tier PPC search engines. Set up Google Analytics to track and report either PPC campaign data or PPC keyword data ... http://www.gordonchoi.com/google-analytics-ppc-conversion-tracking-20100101?utm_source=rss&utm_medium=rss&utm_campaign=google-analytics-ppc-conversion-tracking Tencent's Chinese search engine Soso.com launched a pay-per-click (PPC) ad auction system, Tencent Search Marketing. Soso PPC's Account Structure Tencent Search Marketing has simple account structure and do not have campaign or ad group levels. Keywords and ads are the two major layers in Soso PPC's account structure. A keyword consists of: Keyword match ... http://www.gordonchoi.com/tencent-soso-ppc-20091229?utm_source=rss&utm_medium=rss&utm_campaign=tencent-soso-ppc