Google is to purchase 265.com, a startup page of Chinese website links (or piloting or daohang). 265.com has been a partner site with since last year and Google’s search box has been positioned at a prominent spot on 265.com.
Previously, Google did launch its own daohang (or startup page of website links), but it is believed Google has not been able to leverage from it. However this time, it is believed that Google will leverage from placing Adwords contextual ads or syndicating Adwords search ads on 265.com.
Google’s biggest Chinese search engine competitor, Baidu.com, previously bought a similar site, www.Hao123.com, only for its high traffic volume. Hao123.com once ranked as the 25th of the highest traffic volume site in the world. At the time of Baidu’s acquisition, Chinese users were mostly very immature when using the Internet and had to rely on daphang type of sites to find websites.
Baidu also has its search box placed on a prominent position of Hao123.com. It seems like Google still has a long way to go, for understanding the nature and behavior of China’s web users.