Google Adwords Enforcing Display URL Policy
Adwords is to strictly enforce a new policy to all advertisers for using display URL starting from 1 April 2008, as announced in this post of Inside Adwords Blog. With the display URL policy, Adwords will no longer allow certain exceptions which will include, but will not be limited to redirects and vanity URLs, regardless of past approvals.
Example #1:
If your destination URL is
www.google.com, your display URL must also be www.google.com. The following would not be acceptable display URLs for an ad forwww.google.com:
www.google.co.uk- because this URL leads to a different site
www.gogle.com- even though this URL simply redirects towww.google.comit is still not acceptable
www.gooogle.com- because this URL leads to a page showing content identical towww.google.comExample #2:
Display URL:
www.google.com/adwords
Destination URL:www.trackingurl.com/google123
Landing page URL:www.google.comwould be acceptableDisplay URL:
www.google.com/adwords
Destination URL:www.trackingurl.com/google123
Landing page URL:www.trackingurl.comwould not be acceptableExample #3:
Display URLs such as the following:
sub.google.com
google.com/extratext
www.google.com/extratextwould all be acceptable for the landing page URL below, as the top-level domain of google.com is matched:
http://sub.google.com/miscellaneous
As advertisers, if you have not yet made the required changes, you will still have only several days to do so.
Posted on March 25, 2008
Filed Under Adwords, Google, PPC |
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2 Responses to “Google Adwords Enforcing Display URL Policy”
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What do you think about Google’s policy of not allowing more than 1 paid link to a URL? (ie no more than 1 advertiser gets to promote a particular URL)
@Jonathan: I think they are doing the right thing. But people can mis-use it. If I’m advertising on your URL, you can’t…