Google Adwords Expandable Ads Beta

Google Adwords launched the expandable ads as a limited beta test to selected Adwords advertisers in the US. Expandable ads allow rich media ad units to appear on Google’s Content Network. The concept behind is to create more real estate for the ad and allow more interaction from interested ad viewers.

  • Expandable ads may include a streaming video or other content designed to engage users through an interactive experience.
  • The ad format can expand to double the original size of the ad, but will not expand more than double its width or height.
  • Ads will expand only after a user clicks and interacts with the ad. No mouseovers or rollovers can trigger the ad. This prevents ads from accidental expansions.
  • The ads automatically expand in the direction where the most space is available on the screen.
  • The ad will appear as a layer over the page content when it is expanded. The user may close the expanded panel at any time.
  • You will only be charged when a user visits your site’s landing page, but not when a user simply clicks to expand the ad.

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