Comments on: Google Adwords PPC Optimization Tips

By: Nupur Birla

Nupur Birla — Tue, 22 Feb 2011 09:43:54 +0000

I am skeptical about the outcome of the idea of staggered bidding. In majority of the accounts I managed I found that keywords in exact match type tend to have a slightly higher bid compared to their broad match terms. A very simple reason I believe is you need to always pay higher to get quality stuff.
Also, imagine if most of the competitors start bidding higher on exact match terms, the cpc’s could get even more competitive! A better idea to take care of this is manage bids effectively for broad match and phrase match terms since they have a lot more potential to fetch us clicks in higher volumes, expose our ads to such queries which aren’t present in your current keyword portfolio. Timely bid management has proven to be a better technique than staggered bid changes for me! Look forward to your thoughts, Gordon

By: rahul

rahul — Wed, 22 Dec 2010 14:25:26 +0000

Hi,
I need some advice. I am using conversion optimizer for my campaigns. I am confused which match types to use. I am presently using phrase match, but I am not getting more number clicks. Is it advisable to change that to broad match.

It will be great if you can give tips on which match types to use for conversion optimizer.

Thanks

By: get more blog traffic

get more blog traffic — Mon, 18 Jan 2010 14:15:20 +0000

I recently was discussing this very thing with other savvy online marketing friends. All I can say is you nailed it. Good content, keep it up!

By: Kent

Kent — Wed, 09 Dec 2009 10:07:46 +0000

Great post, Gordon, I think you can even write some book about this.

By: Alan Mitchell

Alan Mitchell — Wed, 25 Nov 2009 22:50:50 +0000

@Alex

Staggered bidding is bidding different amounts for each match type, since they arguably perform very differently.

The idea is that exact match is highly relevant and gives you maximum control, so you bid the highest for all exact match keywords (say $3). Phrase match can deliver some less relevant traffic so bid slightly lower (say $2). Broad match often delivers some pretty diverse traffic which is not likely to be as relevant as your exact and phrase keywords, so bid lower still (say $1).

It’s just a way of keeping bids in line with the expected quality of traffic.

Hope this helps.
Alan

By: Alex @ Dropshiparea

Alex @ Dropshiparea — Tue, 24 Nov 2009 09:07:50 +0000

staggered bidding for exact, phrase and broad match keywords – in the above comment – could you explain the idea behind it?

By: Alan Mitchell

Alan Mitchell — Tue, 24 Nov 2009 01:20:19 +0000

Nice introduction to the main concepts of paid search management.

Noticed you’re a fan of staggered bidding for exact, phrase and broad match keywords – seems like it’s growing in popularity.